band management service

Band Management Service

Stanford UniversityEntrepreneurship Technology CourseProfessor Chuck Eesley

TGA TeamAndré Eduardo BaldiniGustavo CamposTomy Carlo Inhauser


The Band Management Service is a collaborative internet service that

provides tools to make this task easier for musicians.

• Manage the band setlists

• Schedule rehearsals and shows

• Find musicians who wants to join a band

• Create a good communication channel with band members and fans

• Keep and publish material about the band including its own website

• Advertise

• Find near bands who need a specific musician


People who likes music can use the Band Management Service to:

• Keep track of their favorite bands

• Receive news and shows agenda

• Hear songs

• See pictures and videos

• Write reviews and vote in their favorite bands

• Discover who will play near their location

• Write reviews about the bands and their songs


The Survey link:http://goo.gl/tmdIz

The most important informations obtained with this Survey are:

• The vast majority of the Bands use Social Networks to keep in contact

with their fans and publish their material.

• Almost all Bands manages their own website and they don´t pay nothing

to advertise or publish their material.

• The main difficulty for Bands is properly show their stuff.

The Survey

http://goo.gl/tmdIz

http://goo.gl/tmdIz


Market Size Analysis

Independent Bands Around The World (?)

Independent Brazilian Bands (?)

+ 60.000 Bands uses Social

Network in Brazil

The market size of Independent Bands and Musicians is very hard to define.

We found +60.000 Bands that use Social Media in Brazil, but we imagine this number is underestimate.

If we imagine each band spend 100 dollars per year, we will have a 6 Million dollars market a year.


We did interview four potential customers and got the following feedback which changed our business model:

• Our mobile app was going to be paid, but we learned that fans are not

willing to pay for this kind of app, so we changed it to a Targeted

Advertising model.

• We learned that garage bands’ biggest problem is to find musicians to

complete the cast, so we added the feature with searches based on

location and instrument.

• The need for a place to organize setlists, lyrics and scores was

confirmed as we were planning to offer.

Face-to-Face Interviews


• Most garage bands don’t have a budget, so one of the interviewees

told us the basic service should be free or really cheap.

• For the sake of usability the “social network style” was suggested,

and also the integration with existing social networks to share content

in multiple channels.

• One very important suggestion was to focus on a small set of features

to start with, because this kind of site can take many paths to evolve

and offer many services.

Face-to-Face Interviews


The Independent Bands have many channels to publish their stuff and to

keep in contact with their fans, but these channels don´t offer the

necessary exposure to make them known.

Conclusion

We will evaluate the possibility to create a

streaming radio with songs from independent

bands, to bring an extra channel to promote the

bands and advertise their material.

band management service

Education