IIBA AND BUSINESS

ANALYSIS 4.0 FOR

INNOVATION

Prassede Colombo

IIBA Italy Chapter President

Hello!

Nice to meet you.

Prassede Colombo IIBA Italy Chapter President

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president@italy.iiba.org

info@italy.iiba.org

iiba_italy

www.italy.iiba.org

OUR CORE PURPOSE

“To unite a community of professionals to create

better business outcomes”

WE OPERATE IN ITALY & IN

EUROPE REGION

We are the Italian Chapter of the IIBA

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ENGAGING

• Volounteers and members

• Professionals

• Organizations - Companies

• Universities

• Orders

• Other Associations

• Sponsors (NTT Data, PMProgetti, Reti)

Growth of the BA Community in Italy

THROUGH • High Quality Events and Workshop to

share knowledge & networking

• Services of Value for Members as Group of Studies, News, Articles, BALAB, Happy Hours, Special Projects

• Best Practices promotion and sharing knowledge, results, trends

• Branches Development to Boosting the IIBA Italy Chapter mission locally (Rome + Naples + ...)

• Corporate membership and Cooperation ( (Ex. NTT Data, Canon ….)…)

IIBA Italy Chapter: What we do

IIBA® is the leading independent, non-profit professional association dedicated to the field of business analysis.

As the voice of the business analysis community we are and continue to:

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+30000 Members That’s a lot of members

+10000 Certified ECBA, CCBA, CBAP: That’s a lot of BA Professional

+300 Corporate Members That’s a lot of Corporate Organization Engaged

+300 Endorsed Education Providers That’s a lot of Qualified Training Companies

+120 Charters Worldwide That’s a lot of Volounteers Engaged

• be a recognized global thought leader

• be dedicated to elevating the discipline of business analysis

• provide access to relevant tools, resources, events, researches and connections

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IIBA: Building Business Analysis Capabilities

6 BA Knowledge Areas Business Analyst Professional Development

Global Certification

6 BA Underlying Competencies 50 Techniques 5 Perspectives: Agile, BI, IT, B Architecture, BPM

What is the

actual need?

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“Kick start your brain. New ideas come from watching something, talk to people, experimenting, asking questions and getting out of

the office!”

“ Your customers dream of a happier and better life. Don’t move product. Enrich lives” Steve Jobs

“Anything that won’t sell, I don’t want to invent. Its sale is

proof of utility, and utility is success.” “The value of an idea

lies in the using of it”

What we can

do?

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ACTUAL

NEEDS

UNDERSTANDING COLLABORATION

CAPTURE THE CHANGE

REAL VALUE

How BA can

Help?

The practice of

ENABLING

CHANGE in an

enterprise by

defining NEEDS and

recommending

SOLUTIONS that

deliver VALUE to

STAKEHOLDERS in

specific CONTEXTS

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Changes

Stakeholders Contexts

Solutions

Value

Needs

Source: Business Analysis Core Concept Model – BABOK GUIDE V3 IIBA

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72% “Identifying and prioritizing new opportunities”

72% “Enabling more efficient use of

time / resources”

63% “Improve understanding,

acquisition and retention of customers”

63% “Increase project

success rates”

Value of Business Analysis

Organizations are expanding business analysis capabilities asking for help navigating the ever-increasingly complex business world

Source: Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - October 31, 2016

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“BAs have to be able to identify opportunities to revolutionize existing customer experience, operational processes, or business models based

on the use of new technologies” «

Digital Technologies are actually transformative

of the way companies do business

Source: Business Analysis and Digital Transformation-Global Thought Leadership-Kevin Brennan 8/2017 MIT Center for Digital Transformation – 2011

Solid grasp of the organization’s business model F

Business analysts need to be focused on the delivery of

business value and be prepared to act as trusted advisors to the

business stakeholders, who need to adapt quickly to dramatic

changes in their industries and markets

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ADVISOR TRUST

ADAPT QUICKLY

DELIVER VALUE

Business Analysts Competencies

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From task… …to Value

SHIFT SKILLS from traditional approaches

“Task - Silos - Project - Strategy Translation - Data Focus”

Source: Business Analysis and Digital Transformation-Global Thought Leadership-Kevin Brennan 8/2017 Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016

From project-oriented and requirement centric to deeper understanding of

processes and products

Cu

sto

mer

Fo

cuse

d

Em

pat

hy

Most

valuable BA

Skill Sets

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To exhibit Skill Sets beyond those traditionally associated with the discipline

Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 - Business Analysis – positioning for

success – KPMG Canada’s assessment for IIBA® - 10/31,/2016

Customer Obsession – Trustworthiness – Adaptability – Open Mind

What Next?

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Yes, but there’s MORE!

Business Analyst as Change Agent

BA FUNDAMENTALS

Business analysts will need a combination of digital skills, more business knowledge at strategic level, adaptability to

work in faster delivery cycle, high cognitive capabilities and social

intelligence, ability to stay ahead of the technology changes

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Business Analysis 4.0 & Digital Business Analyst

Competencies

Source: Impact of Digial Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &

Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017

EXPANDED ROLE ADVANCED SKILLS &

KNOWLEDGE

DIGITAL MINDSET

BUSINESS ACUMEN &

TECHNOLOGY FLUENCY

Digital

Business

Analyst

(DBA)

DIGITAL MINDSET

• Adaptability and flexibility • Immediacy • Agility • Collaboration and Interoperability • Customer Centricity • Data Centricity .

DIGITAL MINDSET to support organization’s digital imperatives. BUSINESS ACUMEN and Technology fluency to understanding the context.

BUSINESS ACUMEN • Industry and competitive landscape • Organization strategy and business

model(s) • Domain and enterprise-level • Understanding of Industry trends,

challenges and benchmarks, Cyber security and protection of business assets, Digital marketing imperatives

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TECHNOLOGY FLUENCY • Cyber security applications; Visualization/ prototyping applications;

Artificial intelligence (AI) applications; Robotic Process Automation; IoT; Cloud computing; e-Commerce platforms

Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &

Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017

Digital BA

Advanced

Skills &

Knowledge

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•Strategic analysis •Competitive analysis •Enterprise analysis •Technical innovative thinking

•Conceptual thinking •Systems thinking •Critical thinking •Analytic skills

• Collaboration • Virtual Teamwork • Social Intelligence

•Visual thinking •Design thinking •UX Design •Ethnography •Customer journey mapping •Mobile Digital Social

Strategic Cognitive

Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &

Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017

The Business

Analyst of the

Nearest

Future is Here

Expanded

Role

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Digital BA

We are already here and we are

evolving …

Digital Business Analyst and Marketing

Digital Business Analyst Agile

Business Analyst Product Management

Business Intelligence Analyst

Analytics Business Analyst

Strategic Business Analyst

Digital Business Analyst Social Media Analyst

Security Business Analyst

Robotic Process Automation BA

RPA Consultant

Customer Experience Analyst

And many more…

New Roles are emerging: Some job posting titles we have observed

Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales

& Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017

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72% of CEOs believe the next 3 years will be more critical than the last 50 years in their

industries

77% of CEOs say it is important to specifically include innovation in the

business strategy with clear targets and objectives

41% of CEOs expect to be running significantly transformed companies in 3 years’ time (vs 29%

last year)

Macro Business and Technology trends are impacting the capabilities that organizations will need to generate better business outcomes

Are you Ready for the New Technology Era?

Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016

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Are you Ready? Leaders and practitioners appear

MISALIGNED over where Business Analysis capabilities reside

in organizations

Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016

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Bring core BA Skill Sets to all organizational decision-makers

Develop and deploy Specialized BA Teams within the organization

BA

Are you ready To Elevate Business Analysis Skill Sets?

See Video: https://goo.gl/3kLk8r

Value

Adaptability

Digital Transformation

Digital BA

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IIBA Enhanced Certification Frameworks

News Soon … STAY TUNED !

THANK YOU