August 2017

BUSINESS

ANALYSIS IN THE

INFORMATION

AGE

Barbara A.

Carkenord

Vice Chair, IIBA Board

of Directors

CBAP®, PMP®, PMI-

ACP®, PMI-PBA®

2

3

IIBA OFFICIAL

CONFERENCE

IIBA Enterprise

Business Analysis

Capability (EBAC)

Framework

IIBA Update

Program

Competency-

Based

Certification

Framework

4

CBATL

CBAP

CCBA

ECBALEARNNo work experienceDeveloping BA skills

DO2-3 years experienceResults Oriented

LEAD5+ years experience

Delivers Business Value

THOUGHT LEADER10+ years experienceAdvances BA Profession

5

Why business

analysis?

72% of CEOs believe that

… the next 3 years will be more critical than the last 50 years

KPMG LLP: Business Analysis – Positioning for Success, 2016

Is There a

Link?

6

Strategy/Vision/Mission

Project

Project

Project

ProjectProject

Project

Project

Project

Forrester Research, Inc. The Business Analyst in The Age of Digital,

2016

7

Industry Disruptions

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

8

What Can BAs Do?

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

“Leadership

Do what is right, not what is easy

9

Bennett, Roy T. The Light in the Heart, 2016.

1

Be Brave,

Lead the

Change,

Don’t Follow

10

Be Brave,

Lead the

Change

11

• Speak up, make suggestions

• Point out misaligned projects

• Learn to be more agile, nimble

• Push yourself to be more creative(design thinking, problem solving)

• Make your organization and yourself indispensable

Not Trying Is

Riskier

12

13

Not Trying is Riskier

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

PMs and BAs could be obsolete in 3 years

14

What Do You See?

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

2

Know Your

Organization

15

Become the

Expert on

Your Business

16

▪ Define the value proposition

▪ Memorize the strategic vision statements

▪ Research industry trends

▪ Know your competition

▪ Spend time with business people

17

Know the Strategy Value Chain

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

18

Be Part of the ChangeUnderstand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examplesAvoid

wasteSee the whole

Continuously recommend improvements

Day to Day Operations will be Automated

Project 1

Projects will implement

CHANGE

Project 2 Project 3

19

Think Like an Owner

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

3

Operate with

a Sense of

Urgency

20

21

Sense of Urgency

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

22

Everyone Has to Be Moving in the

Same DirectionUnderstand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

23

No Time to Worry About Titles

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

Business

Analysis Core

Concepts

Model®

24

4

Know Your

Organization’s

Strategy

25

26

Strategy, Vision, Mission

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

27

Is It the Right Strategy?

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

Challenge

Flawed

Thinking

28

▪ Always be honest

▪ Be positive, suggest alternatives, opportunities

▪ Remind everyone of the strategy and risks of missing it

▪ Provide data and facts for decision making

5

Communicate

the Vision

Every Day

29

30

Share Your Knowledge and Skills with Others

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

31

Teach Others to Analyze

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

6

Critically

Evaluate

Every Idea

32

33

Selecting Projects

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

Project

Initiation

34

Solution Idea

(Solution

scope)

Project Plans

(Project scope)

Business

Need

(Problem,

opportunity,

or constraint)

New

Technology

35

Find an

Opportunity in

the Market

Project Plans

(Project scope)

Breakthrough

Technology

Critically

Evaluate

Every Idea

36

PROJECT MANAGER

SPONSOR

TECHNICAL LEAD

Discuss scope

before work is

started

BUSINESS ANALYST

What Are the

Risks?

37

7

Get Creative,

See

Opportunities

38

39

See OpportunitiesUnderstand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

40

Imagine a Completely Different Business

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

8

Push For

Metrics, But

Don’t Get

Bogged Down

41

42

How Big Are the Problems?

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

43

Clear, Simple Facts

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

Share and

Celebrate

Success

44

Original Project ObjectiveCut costs by 5% within first year of operation

Post Implementation AssessmentPre-project cost $13M annuallyPost-Project cost $12M annuallyResult of project 8% decrease in cost

9

Refuse to Be

Distracted

46

47

Stay Focused

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

Avoid

wasteSee the whole

48

Constantly Re-evaluate

Understand

what is doable

Stimulate

collaboration

&

continuous

improvement

Analyze

what

is valuable

Get real

using

examples

See the whole

Prioritization

MaintainingBusiness Focus

Risk

Project

Is There a

Link?

49

Strategy/Vision/Mission

Project

Project

Project

Project

Project

Project

ProjectProject

Questions?Stay Connected: Barbara Carkenord

Barbara.Carkenord@iiba.org

Follow Barbara on Twitter @bcarkenord

Connect on LinkedIn - Barbara Carkenord

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