bangkok | hanoi | ho chi minh city | jakarta | vientiane | yangon asean economic community (aec) a...
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bangkok | hanoi | ho chi minh city | jakarta | vientiane | yangon
ASEAN Economic Community (AEC)
A New Market for IP Monetization
Alan Adcock
October 14, 2014
Regulatory Impingement of IP Rights
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Regulatory impingement of IP rights
Acts by non-IP regulatory agencies which limit or preclude full
exploitation or enjoyment of legitimately granted IP rights
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Cosmetics
There are a number of examples of trademarks, words or slogans which the Thai Food and Drug Administration (FDA) will not allow to be used in connection with cosmetic products unless prior approval is obtained. For example, words such as BIO, NANO or 24K GOLD, would not be permitted, even if these are registered trademarks, unless it can be proven that there are such acceptable ingredients in the cosmetic product’s formula.
Industry Example of Regulatory impingement
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Food products
Health claims such as words or slogans relating to benefits, efficacies or functions of a food product are forbidden in Thailand. Product names which include the words “slim,” “lean,” “white,” and “boost,” among others, are not acceptable, even if these are the business’ registered trademarks.
Industry Example of Regulatory impingement
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Medical Devices There are many trademarks, words and slogans which are specifically prohibited from being used on medical devices in Thailand. These include words such as “excellent,” “special,” “the best,” “completely cured,” “holy,” “marvelous,” “safe,” “number one,” “no adverse effects,” “superior,” “most appropriate,” and many others.
Condoms, for example, cannot use terms like “super,” “wonderful,” “quality,” etc. Such terms might be acceptable as part of their registered trademarks, but they will not be allowed to be used on packaging or marketing materials.
Industry Example of Regulatory impingement
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Pediatric Nutrition The FDA holds meetings to approve any product names. Here again, a business’ registered trademark, granted by the DIP and likely used in many countries, would not assist in overcoming a rejection from the FDA.
Industry Example of Regulatory impingement
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Tobacco Products
• Tobacco products are not allowed to be advertised or marketed in Thailand
• MOPH’s current draft Tobacco Consumption Control Act may further prevent tobacco companies, retailers, distributors and others from additional activities essential to any business such as:
(i) providing price discounts as a part of advertising and promotion, (ii) displaying prices for products, (iii) extending their trademarks on to other goods and services, and (iv) deciding themselves on how to design their product packaging - a Committee which may not include tobacco representatives will
decide on packaging – “Plain Packaging”
Industry Example of Regulatory impingement
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Plain PackagingAn introduction
1990s“a reasonable step in the overall strategy to reduce
tobacco consumption”
Plain packaging vs Standardized packaging8
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Plain PackagingAustralia
The Australian story
Impact of standardized packaging in the tobacco industry
The international reaction to Australia
Where the future might lead
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Tobacco PlainPackaging Act 2011 gains Royal Assent
Claims filed in High Court of Australia
Draft legislation for consultation released
Intention to bring standardized packaging legislation announced
Senator Fielding’s Plain Tobacco Packaging Bill
AustraliaThe legislation and how it came to pass
2009 April 2010
April 2011
Dec2011
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Anti-competitive (ossify the
market)
Depress Prices Increase in youth smoking
Lead to a significant increase in counterfeits
Impact of legislationHow Standardized Packaging will affect trade
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Claims
Ukraine
Honduras
Dominican Republic Cuba Indonesia
Commenced claim under the Australia / Hong Kong Bilateral Investment Treaty
International reactionOngoing legal challenges to Australia
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In favour of PP
Countries’ PositionsDiscussions in WTO Committees
Neutral Position
Chile Columbia
CubaDominican Republic
El Salvador Honduras Indonesia
JordanMexico
Nicaragua Nigeria
Philippines Ukraine Zambia
Zimbabwe Russia
ChinaEU
Hong Kong Japan
Switzerland Turkey
Australia Brazil
CanadaNew Zealand
Norway Uruguay+ WHO
Plain Packaging
In favor of Plain Packaging
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International reactionThe TRIPS arguments
Article 20 imposes an obligation to refrain from imposing special requirements which: (i) encumber the use of trademarks in the course of trade; and(ii) do so unjustifiably
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Relevance of the WTO
Different legal barriers in different countries
Broad base of opposition
The future“Domino” Effect?
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The future“Domino” Effect?
Broad base of opposition
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The future
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The future
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The future
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Plain Packaging Update 2014
Ireland has become the first in EU to introduce plain packaging regulations for cigarettes by approving its Public Health (Standardized Packaging of Tobacco) Bill 2014
Following the UK, the French Health Minister announced last month that a draft bill will be introduced in six months
South Africa set to introduce plain packaging by 2015
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Fast Food Consumers International and the World Obesity
Federation call for the adoption of more stringent rules
Recommendations for a
Global Convention to protect
and promote healthy diets includes
increased taxation, advertising
controls, labeling/packaging, health
warnings/graphical warnings etc
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Infant Nutritional Supplements
In South Africa, 2-6 of Regulations R991 will come into effect from 6 December 2014 which will prohibit displaying pictures of infants, distribution of educational material and marketing material
Intent is to prevent aggressive
advertising and reliance on
infant milk supplements
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Sugary drinks
UK to consider special tax
on sugary drinks due to
adverse effects on health
California legislature rejects Bill to have health
warning labels on sugary drinks 23
• Sugary drinks to be treated as unhealthy• Debate ongoing for plain packaging
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Disclosure of drug trial data
European Medicines Agency (EMA) has adopted a new policy on disclosing clinical trial data and is set to go into effect on 1st Jan 2015
Ambiguity in the terms of the policy has led to an ongoing debate that the policy will impinge on commercially valuable trade secrets
AbbVie last year went to court to block the EMA from releasing data for specific drugs but reached a compromise to consider part of the disclosure material viable for public access
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