baqmar 2014
TRANSCRIPT
TRACKUITY DATA SCIENCE: DEFINITION?
Computer Science
Math Statistics
Domain Knowledge
Data Science
TRACKUITY BIO
$25 million upfront
$13 billion annual revenue
Jeroen Janssen
PhD
Jeroen Janssens
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Task 1The Dashboard
TRACKUITY DASHBOARDS: INTRODUCTION
TRACKUITY DASHBOARDS: INVESTIGATION
0
1250
2500
3750
5000
2014-06-17 15:00 2014-06-17 17:00 2014-06-17 19:00 2014-06-17 21:00 2014-06-17 23:00
Male Female
Unique Logins BE
TRACKUITY CHECKING DASHBOARD DATA
24,375 payments in dashboard
25,000 payments in database
Job last edited 20 days ago Logging: 10 ifs
for providers
PHP version 4.3
40 web servers
Last code change 10 days ago Poland payments
once in 7 days
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Task 2Predictive Models
TRACKUITY PATENT ASSIGNEE PREDICTION
TRACKUITY PATENT ASSIGNEE PREDICTION: APPROACH
InventorAttorney
DescriptionCitations
Title
Features
80/80
Model Model + Hand-curated patent data
90/90
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Task 3A/B Testing
TRACKUITY A/B TESTING: SURPRISES
Visitors: free Visitors: paid
Expectation: drop in activity
TRACKUITY A/B TESTING: SURPRISES
Visitors: free Visitors: paid
Actual result: gain in activity
TRACKUITY A/B TESTING: PITFALLS
50% 50%
No mailGet mail with
50% off Twoo Unlimited
TRACKUITY A/B TESTING: PITFALLS
33%
No mail
33%
Mail with 50% promo
Mail with no promo
33%
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Task 4Recommendations
TRACKUITY CAPTION
TRACKUITY RECOMMENDATION ENGINE
Björn
Fernando
Benny
Agnetha
Anni-Frid
Agnetha is probably interested in Fernando
Recommend
TRACKUITY RECOMMENDATION ENGINE
Björn
Fernando
Benny
Agnetha
Anni-Frid
...but is Fernando interested in Agnetha?
Interested?
TRACKUITY RECOMMENDATION ENGINE
Björn
Fernando
Benny
Agnetha
Anni-Frid
Recommendation score of Fernando for Frieda: f(P(Agnetha likes Fernando), P(Fernando likes Agnetha))
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Task 6Marketing & PR
TRACKUITY MARKETING & PR: SCIENCE OF ATTRACTION
TRACKUITY MARKETING & PR: VOCABULARY EXPERIMENT
TRACKUITY MARKETING & PR: NEWS ARTICLES
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Personal Time:Start a Company
TRACKUITY TRACKUITY: FOUNDERS
exit of $280 million $25 million upfront
600+ MEMBERS
$13 billion annual revenue
Jeroen Janssen
PhD
HUGUK1400+ MEMBERS
PhD
Klaas Bosteels
TRACKUITY
75% of what people watch on Netflix was a recommendation
60% of the videos clicked on Youtube’s homepage were recommended
35% of Amazon’s sales are driven by recommendations
Recommendations The benefits are indisputable, but complex to implement
TRACKUITY: RECOMMENDATIONS
TRACKUITY
Trackuity Recommender Like Google Analytics tracker, but for personalized recommendations
EASY
All it takes is adding a JavaScript snippet, no further integration work is required
TARGETING
Efficiently (re)target users on other websites or via email by showing personalized items
EFFECTIVE
Developed and maintained by a dedicated team of highly-experienced data scientists
Up to 800% better click rate compared to popular items and 80% better conversion for people coming from recommendations
MONETIZATION
Promoted and sponsored recommendations for direct monetization
TRACKUITY RECOMMENDER
TRACKUITY TRACKUITY RECOMMENDER: EXAMPLE
TRACKUITY DATA SCIENCE: CONCLUSION
Computer Science
Math Statistics
Domain Knowledge
Data Science
