Barb

BARB is the official source of television viewing

figures in the UK. We continually develop new ways of

measuring what you and the rest of the UK are

watching.

* BARB stands for broadcast audience resource board.

* BARB viewing data give broadcasters, advertisers and other interested

parties a minute by minute breakdown of viewing at regional and national

levels. This information is vital in assessing how programmes, channels or

advertising campaigns have performed and provides the basis for airtime

advertising trading.

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Most viewed channel:

• Bbc

• Itv

• Bbc 2