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by Sabrina Agostini - Elisa Centonze - Valentina Chiriacò Marco Colangelo - Danilo Iammancino - Susanna Perrotta Piera Perrucci - Alessio Sorrentino - Mauro Toraldo

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by Sabrina Agostini - Elisa Centonze - Valentina Chiriacò

Marco Colangelo - Danilo Iammancino - Susanna Perrotta Piera Perrucci - Alessio Sorrentino - Mauro Toraldo

Relax

Art and culture

Genuine food

Fine cocktails

Pleasant environment and elegant atmosphere

To combine

art, tradition, passion for excellence,

offering a unique experience repeatable

over the years

Spirito di squadra

Prodotti naturali e genuini

Alta professionalità

Spirito di squadra

Prodotti naturali e genuini

Alta professionalità

Knowledge

of the target market

Spirito di squadra

Prodotti naturali e genuini

Alta professionalità

Knowledge

of the target market

Young, international and

professional staff

Spirito di squadra

Prodotti naturali e genuini

Alta professionalità

Knowledge

of the target market

Young, international and

professional staff

Team work

Spirito di squadra

Prodotti naturali e genuini

Alta professionalità

Knowledge

of the target market

Young, international and

professional staff

Team work Natural and genuine products

Spirito di squadra

Prodotti naturali e genuini

Alta professionalità

Knowledge

of the target market

Young, international and

professional staff

Team work

High degree of professionalism

Natural and genuine products

The traditional bar have a negative trend

Source: elaboration C.S. Fipe on Infocamere date

Ristorazione 2011 – Rapporto Annuale

I l quadro economico

76

delle mense ci sono due milioni di bambini delle materne e delle

elementari per i quali il pasto più importante della giornata avviene

proprio a mensa.

Il pranzo fuoricasa degli italiani per canale Persone di 3 anni e più

4.598

1.6811.465

2.768

4.560

1.916

1.592

3.754

mensa ristorante/trattoria bar posto di lavoro

2003 2009

+12,5%

Fonte: elaborazione C.S. Fipe su dati Istat

Ma fuori casa cambia anche il modo di mangiare. Il pasto si

destruttura e perde via via il rango di pasto più importante della

giornata rimpiazzato dalla cena.

Il pasto principale della giornata: pranzo VS. cena

Persone di 3 anni e più - N.I. 1993=100

-

20

40

60

80

100

120

140

160

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2005 2006 2007 2008 2009

pranzo cena

Fonte: elaborazione C.S. Fipe su dati Istat

Dinner: the main meal eaten away from home

Source: elaboration C.S. Fipe on Istat date

The Dreamers 3.5%

The Ragazzi Evolutivi 4%

The Donne Doppio-Ruolo 6.8%

The Women Elite 4.4%

The Men Elite 6.7%

Competitors

Replacement products

Bargaining power of

suppliers

New entrants

Bargaining power of

customers

Administrator Bartender (2) Waiter

Bartender

Job description e personal specification

Basic training:

English course

Bartender: training

Basic training:

English course

Cross training:

effective communication

Bartender: training

Selection Process

Selection Process

Process of performance

evaluation

Versatility

Versatility

Curved bar

Versatility

Design

Curved bar

Versatility

Design

Curved bar

Catering

Versatility

Design

Curved bar

Catering

Aperitif

Versatility

Design

Curved bar

Catering

Aperitif

LilloDrink

Skimming Price

Skimming Price

Aperitif 12€

•Rent local

•Tables, chairs, sofas, …

•Counter

•Banner

•General expenses

•…

Fixed Costs

€ 193.001,37

•Rent local

•Tables, chairs, sofas, …

•Counter

•Banner

•General expenses

•…

Fixed Costs

€ 193.001,37

•Raw materials

•Catering

Variable Costs

€ 75.618,59

Start up costs and the constitution budget

were carried out to determine

the initial financial requirements

Total expenses

€ 63.218,84

Shareholders

Capital

€ 80.000,00

Total expenses

€ 63.218,84

The data on sales volumes has been determined on an expected average of

60 cocktail sold for one night in the first year,

75 in the second one

and

90 in the third one

We have determined

the variable cost per unit

of each cocktail,

analyzing the individual quantities

of raw materials

Vcu = € 1,63

Vcu = € 1,63

Vcu = € 1,20

Vcu = € 1,63

Vcu = € 1,20

Vcu = € 1,79

total cost

total cost

2014

€ 28.818,59

total cost

2015

€ 36.023,24

2014

€ 28.818,59

total cost

2015

€ 36.023,24

2016

€ 43.227,88 2014

€ 28.818,59

Total cost

of staff

€ 88.260,99

2014

profit:

€ 9.851,38

2015 2016

2014

profit:

€ 9.851,38

2015

profit:

€ 39.780,79

2016

2014

profit:

€ 9.851,38

2015

profit:

€ 39.780,79

2016

profit:

€ 66.977,20

2014: 17.026

2015: 16.556

2016: 16.556

The staff BarBateau

Thanks you for your attention!