barcelona csr europe social intrapreneurship
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Intrapreneurship Conference OPEN DAY
Launch of European Social Intrapreneurship Programme
11 December 2013
4.00pm – 8.00pm
Official Open Day Welcome
Intrapreneurship: A winning innovation strategy through employee empowerment
Juan- Jose Juan Global Head of Enterprise Innovation
Vodafone Global Enterprise
Intrapreneurship
Real life cases – Testimonies from intrapreneurs and enablers
Session moderated by
Raf Weverbergh
Managing Partner
FINN
IBM Finland “Intrapreneurship is about attitude”
Ville Peltola
Innovation Director
CTO Office Europe
IBM
Intrapreneurship is about attitude
Ville Peltola, ‘Serial Intrapreneur’
Innovation Director IBM Finland, CTO Office Europe
IBM 'Kasvuhuone’ Fast prototypes, demos, mockups
that help close existing deals or
open new ones. Accelerate new
technologies.
Idea Prototype Innovation
kasvuhuone = growth room kasvihuone = green house
intrapreneurship.fi
250+ members discussions
knowledge sharing meetups
1. Come to work each day willing to be fired
2. Circumvent any orders aimed at stopping your dream
3. Do any job needed to make your project work, regardless of your job description
4. Find people to help you 5. Follow your intuition about the people
you choose, and work only with the best
6. Work underground as long as you can – publicity triggers the corporate immune system
7. Never bet on a race unless you are running in it
8. Remember, it is easier to ask for forgiveness than for permission
9. Be true to your goals, but be realistic about the ways to achieve them
10. Honor your sponsors
BBVA “A New era, a new mindset: changing
the bank from within”
Antoni Ballabriga Head of Corporate Responsibility & Reputation
BBVA
Rebuilding trust & reputation from within Responsible business: strategic driver & cultural change
Antoni Ballabriga. Head of Corporate Responsibility & Reputation
Intrapreneur Conference. Barcelona. 11 December 2013
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A new era for banking industry Nothing will remain as it was …
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What's happening today?
1.Financial activity is undergoing a radical loss of its social legitimacy. This is a permanent global loss and is combined with a growing demand for responsibility.
2.Regulatory pressure is increasing in the sector, particularly in issues related to customer protections.
3.The dignity of our work is being questioned, which undermines the pride of belonging and limits our potential to become the world's best global bank.
4
A new challenge for BBVA Where we are going to …
5
Our response: getting a new “mindset”
RESPONSIBLE BUSINESS
Lo que sabemos muy bien: Cuántos euros ganamos Cuántos euros tenemos prestado en hipotecas Cuántos euros nos deja cada cliente (estamos en ello) Cuántos euros nos cuesta la financiación …
Lo que no sabemos ni tenemos en cuenta en el día a día: Cuántas PERSONAS viven en viviendas que financiamos Cuántas PERSONAS trabajan en empresas financiadas Cuántas PERSONAS viven de nuestros dividendos Cuántas PERSONAS dependen de BBVA en el mundo …
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Responsibility with your CLIENT (PERSON)
Responsibility with your STAFF
Responsibility as a COMPANY
Our WORLD
Responsibility with your COMMUNITY
Clarity & Transparency Core fundamentals
Responsible Business & customers/society
The pyramid of credibility
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Responsible business & management team
Long term orientation
Balanced relationship with our customers
Commitment with the impact and development
1 2 3
• Stable and perdurable relationships
• Avoid the shot term opportunism
• Linking compensation & long term goals
• No asymmetry • Honesty, fair
trade, plan language
• Responsible product design, good commercial practices
• Impact in people’s lives, in SMEs, local communities and country development
Promoting a cultural change that puts people at the core of our business
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A core theme in Management Meeting
… and clear support from top management (Responsible Business Committee)
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A new management key factor Promoting social intrapreneurship
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Tactics for social intrapreneurship
Customer centricity has to include “people centricity”
CRR must translate which is the impact
in people lives of our products & services
CRR must translate the social relevant
insights and assist other areas to include them into their day to day calculus
Translate
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CRR practitioners recognizes that change can’t be orchestrated from their office alone. Budget limitations, limits to formal authority, etc.
The job is to connect, break silos &
incubate a network of internal allies (social intrapreneurs) that are motivated to integrate the collective social intelligence into the planning and decision making functions
Incubate
Tactics for social intrapreneurship
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Finally, new CRR practitioners also need to craft an overall organizational narrative, as shared story about how de company incorporates its social responsibilities into all decision making
CRR directors must move the
company from “shared value” to “shared values”
Acculturate
Tactics for social intrapreneurship
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Where we are now?
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Where we are now?
Spreading the “virus”
Momentum Project, a program to help social entrepreneurs to grow & scale. An action learning & a platform for mentoring (10% of managers involved in 2015)
Incubating high impact
projects
Yo Soy Empleo, Mortgage Customer Protection Plan, some programs linked to business and with high social impact
Defining how to scale the “movement”
Social Intrapreneurship PMO: project strategic alignment and selling process, getting resources, accountability, visibility and recognition…
Rebuilding trust & reputation from within Responsible business: strategic driver & cultural change
Antoni Ballabriga. Head of Corporate Responsibility & Reputation
Intrapreneur Conference. Barcelona. 11 December 2013
Enel & Endesa
“Fostering a culture of innovation”
Ismael Pulido Innovation Management
Endesa S.A.
Enel & Endesa: fostering a culture of
innovation Employees’ ideas and innovation – EIDOS MARKET
2013 | 12 | 11 Endesa
Juan Garrigosa
@juan_garrigosa
Cultura de innovación
The danger of culture is that it is invisible. Culture is just everything we do without thinking, everything we do automatically and that we may not know where we have learned. It is everything that seems usual and logical. It is a framework that tells us what is appropriate and what is not.
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EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
THE EXPERIMENT OF THE MONKEYS AND THE BANANA IN THE CAGE.
CORPORATE CULTURE
Culture of innovation
Cultura de innovación 3
Creativity
Culture
Innovative Organization
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION PROVIDING THE INNOVATION
INDIVIDUAL
GROUP
Culture of innovation
Cultura de innovación 4
Eidos Market
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
How do I
QUICKLY &
ECONOMICALLY
CHOOSE the best
ideas?
How can I get
MORE & BETTER
IDEAS for my
business?
How do I
ENGAGE my
WORKFORCE in
the innovation
process?
How can I benefit
from the
COLLECTIVE
INTELLIGENCE of
my employees?
Is there a way of
keeping the
INNOVATION
MOMENTUM over
time?
1
2
3
4 5
Culture of innovation
Cultura de innovación 5
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market
Culture of innovation
Cultura de innovación 6
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market
Culture of innovation
Cultura de innovación 7
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market
Culture of innovation
Cultura de innovación
EIDOS MARKET - COMUNICATION
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
Culture of innovation
Cultura de innovación 9
COMUNICATION, KEY FACTOR FOR THE ASSUMPTION OF CULTURE
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
COMMUNICATION
ACTION
COMMUNICATION
ACTION COMMUNICATION
ACTION
Culture of innovation
Cultura de innovación 10
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION PARTICIPATION
Target audience: 22.496 participants
Accumulated data from the 22nd of April 2012 until the 30th of November 2013
5.300 visitants
(23.6% of the
target)
1.718 active
participants
(32.4% of visitants)
1.891 ideas
(1.1 ideas/
active)
11.516
comments
(6.7
comments/
active)
28.177
investments
(16.4
investment/
active)
Culture of innovation
Cultura de innovación 11
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION OTHER ASPECTS
CONSISTENCY
ORIENTATION TO BUSINESS
ERROR TOLERANCE
INNOVATION REWARD
Culture of innovation
Cultura de innovación 12
Thanks
EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION
Culture of innovation
Cultura de innovación
“Este documento es propiedad de ENDESA , en consecuencia no podrá ser divulgado ni hecho público sin el consentimiento previo y por escrito de ENDESA.
Su contenido es meramente informativo por lo que no tiene naturaleza contractual ni puede hacerse uso del mismo como parte de o para interpretar contrato alguno.
ENDESA no asume ninguna responsabilidad por la información contenida en este documento, ni constituye garantía alguna implícita o explícita sobre la imparcialidad, precisión , plenitud o corrección de la información o de las opiniones y afirmaciones que se recogen. Tampoco asume responsabilidad alguna por los daños y/o pérdidas que pudieran causarse sobre el uso de esta información. ENDESA no garantiza que las perspectivas contenidas en este documento se cumplirán en sus términos. Tampoco ENDESA ni ninguna de sus filiales tienen la intención de actualizar tales estimaciones, previsiones y objetivos que pudieran derivarse de este documento excepto que otra cosa sea requerida por ley”.
Culture of innovation
Mondragon “Team-intrapreneurship, empowering
employees to create”
Iñigo Blanco Team-coach & Lecturer
Mondragon University
“Team-intrapreneurship, empowering employees to create”How team work and co-operative environments are key
elements to foster and lead in-company innovation
IÑIGO BLANCO (@INIGOFUNKY)GLOBAL INTRAPRENEURSHIP CONFERENCE
Barcelona - DEC 11th
2
ABOUTTEAM INTRAPRENEURSHIP
TEAM LEADER
TEAM COACHDIVERSITY LEADERTEAM LEARNER
TEAM - INTRAPRENEUR
1. INDIVIDUAL
START FROM THE WHY& SHARED VISION
INNOVATIVE ROIS & KPIS
INTRAPRENEURIAL TEAM
2. TEAM
ROLES, LEADERSHIP & LEARNING BY DOING (AND FROM MISTAKES!)
WHY
HOWWHAT
“CHANGEMAKER” COMPANIES- OPEN INNOVATION -
LEARNING COMPANIES- RADICAL EDUCATION-
SOCIAL INNOVATIONECOSYSTEM
3. COMPANY
SOCIAL INNOVATION LABS - Impact HUB
ITS ABOUT PEOPLE AND THEIR INTRAPRENEURIAL POWERS
ENEKO IZQUIERDO: Implemented +2500 self-managed teams in EROSKI, now designing the shift to intrapreneurial teams.
OSCAR GARCÍA: Created a human-centered vision in OBE-HETTICH Spain that lead the whole international group to design more innovative products.
IRUNE GONZALEZ: Through DOT S Coop she uses Design and Engeneering skills to tackle social inequality in rural regions in INDIA.
DIEGO ROMERO: Is changing how Multimedia and Audiovisual research is done at the Instituto Tecnológico de Aragón.
ALEX NAVARRO: Empowers local employees in CHINA by creating a shared vision with matrix company at FAGOR EDERLAN.
YOUTH INTRAPRENEURSHIP
We need to be brave and free to challenge the status quo and not to play adult-business but create new business realities.
Young intra-preneurs we need to contribute meaningfully to face the unknown and create multigenerational-knowledge.
Master Internacional Ejecutivo en Intraemprendizaje e Innovación Abierta
Programas en marcha:
Oficial European Bachelour degree On Entrepereneurial Leadership & Innova<on
Irun / Ona) / Madrid / Amsterdam / Bilbao
Interna<onal Master on Intrapreneurship & Open Innova<on Ona) / Irun / Zaragoza / Bilbao / Shanghai / Pune / Amsterdam / San Francisco / Finland
Basic Entrepreneurial Innovator professional programErmua / Leioa /
Team Mastery TrainningIberia (Spain, Portugal) and Asia (Thailand, China, India and South Korea)
CAMPUS: Irun, Oñati, Bilbao, Madrid, Amsterdam.
360team-entrepreneurs
24team-companies
59innovation leaders
10new-companies
62team-coaches trained
40intrapreneurial-projects
45un-employeed peoplejoined
4regions impacted
September 2013
PEOPLEworking in TEAMSdaring to DREAM
facing the UNKOWNcreating NEW REALITIES
Iñigo [email protected]@InigoFunky on Twitter
www.MondragonTeamAcademy.comwww.WhiteKaos.wordpress.com
DOT S. Coop HUB Donostia S. Coop Mondragon Team Academy
THANK YOUMILA ESKER
GRACIASMERÇIXIE XIE
Panel discussion and Q&A
Session moderated by
Raf Weverbergh
Managing Partner
FINN
Coffee Break
Social Intrapreneurship: How Business
Innovators are helping to build a more sustainable world
Dr. David Grayson
Director of the Doughty Centre for Corporate Responsibility
Cranfield School of Management
Professor David Grayson, 11th
December 2013
Social Intrapreneurship: How Business Innovators
are helping to build a more sustainable world
Intrapreneurs
people within a large corporation who take direct initiative for innovations which address social or environmental challenges whilst also creating commercial value for the company
Social
• Social Innovation: new strategies, concepts, ideas and organizations that meet social needs.
• Corporate Social Innovation: companies linking innovation with sustainability to obtain success in the market, while also achieving environmental, social, and governance (ESG) goals
• Company-led
• Individuals
MINDSET Social value-creation Business AND social purpose combined Values of sustainability
BEHAVIOURS Persistence and self-belief Learning Outreach
SKILLS Entrepreneurship Marketing and communications Partnership-building Deep understanding of their business Capacity to build trust and find “sponsors” and champions
Social Intrapreneurs KEEP OUT
WELCOME WILKOMMEN
BIENVENUE BENVINGUT
BIENVENIDO BENVENUTOA
Enabling environment
• Cultivate 'cafe culture’ • Humanise organisation (egalitarianism,
generosity) • Account for social environmental, as well as
economic, value you create • Network inside & outside your organisation • Grow people into leadership roles • Experiment • Strategise to achieve sustainable business &
societal goals
“In areas where big breakthroughs are needed, we must step up joint working with others.”
Launch of European Social Intrapreneurship Programme
Jan Noterdaeme
Senior Advisor on External Relations
CSR Europe
Stephanie Schmidt
Director
Ashoka Full Economic Citizenship
Markus Hipp
Executive Director
BMW Foundation
Ashoka
BMW Foundation
Key Areas • Responsible Leadership • Venture Philanthropy • Pro Bono • Social Entrepreneurship • International Relations • Political Participation • Social Intrapreneurship • Strong Intermediaries
• 70 multinational companies: • 5000 enterprises across EU:
CSR Europe
For impact, Collaboration is required
Support companies
Best Practice Exchange
Assessment
Tool
Road Show
Support Intrapreneurs
Award
Network of intrapreneurs
Scale up with EU
EU Platform for Business in
Development
EU CSR Strategy 2015-18
Launch of European Social Intrapreneurship Programme
Jan Noterdaeme
Senior Advisor on External Relations
CSR Europe
Stephanie Schmidt
Director
Ashoka Full Economic Citizenship
Markus Hipp
Executive Director
BMW Foundation
Social Intrapreneurship
Real life cases – Testimonies from companies and experts
Session moderated by
Maggie De Pree
Co-Founder
The Human Agency
Allianz “Disruptive Innovators from the Inside:
Can Social Intrapreneurs Change the Course of Corporate Action?”
Michael Anthony
Head of Emerging Markets Development
Allianz Reinsurance http://prezi.com/sgwgb-eckpep/?utm_campaign=share&utm_medium=copy
Danone
“Beyond the walls of the company: taking care of its Ecosystem”
Esther Sarsa Ezquerra
Sustainable Development Manager
Danone
GENESIS OF THE FUND
WHAT IS OUR MISSION ?
Fund and co-create local socio-economic capabilitites through
inclusive partnerships that reinforce Danone ecosystem and
contribute to common interest
OPERATE
DIFFERENCIATE
CONNECT
Health (well growing, well ageing, nutrition education)
Environment (recycling, sustainable agriculture, impluvium management)
Territory development Women empowerment
A dotation
of 100M€
in
2009
Jobs creation
Income generation
Competencies developed
Capabilities creation
WHAT ARE THE CRITERIA FOR A PROJECT TO BE SUPPORTED?
There are 5 main eligibility criteria
Be initiated by a Danone CBU and integrated
within the business strategy
Create economic and social value inside Danone’s ecosystem
Be replicable and/or scalable
Be jointly created with a not-for-profit organisation
(NGO for example)
Be allocated with dedicated human resources
CARING SERVICES
RECYCLING
SOURCING
LOCAL DEVELOPMENT
MICRO-DISTRIBUTION
CONNEXION
TO HEALTH CARE
PROFESSIONALS
SKILLED
CARERS
ACCESS
TO RECYCLED
MATERIAL
BETTER PAID
AND
RECOGNIZED
WASTEPICKERS
COMPANY
REPUTATION
STRONGER
TERRITORY
STRENGTHENED
MILK
SOURCING
EMPOWERED
DAIRY
FARMERS
PROFESSIONNAL
INCLUSION
NEW
DISTRIBUTION
CHANNELS
Our initiatives are split into 5 clusters corresponding
to the different steps of the Danone value chain.
WHAT KIND OF PROJECTS DO WE WORK ON ?
BUSINESS VALUE CREATION : A HOLISTIC PERFORMANCE
1. Secure sourcing &
Licence to operate 3. Employees engagement 2. Topline growth
4. Company reputation 5. Brand equity 6. Social capital &
Socially Responsible Investment
Social School for Women Empowerment
Survivor
Changemaker
Empowerment +
Training and Coaching
+ Job Opportunity
Victim
EMPOWERMENT PROCESS
Women have a great potential than once it’s been developed generates a great value for companies and society
Thanks to Escuela Ana Bella, Social School for Women Empowerment, we have achieved to:
• To source the market with high-profile and well-trained hostesses: more training and refueling sessions at the school.
• To increase credibility through closer shopper profile hostess: same age, concerns, household experience and neighborhood.
• To decrease rotation and absenteeism which was very high with committed hostess who value the job opportunity. More than 90% decrease in rotation and absenteeism.
Danone Ambassadors Program A social cause, the solution of a business issue
High Profile
Intense and holistic training
Credibility
Closer to Shopper Profile
Commitment
A valuable opportunity
for them
Low Rotation
Job is key for having a new life with independence
Social &
Business
UNICEF “Global Prototyping, Youth Innovators and
Intrapreneurship at UNICEF”
Joe Agoada
Resource Mobilization Coordinator
UNICEF
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Global Prototyping, Youth Innovators
and Intrapreneurship at UNICEF
Joseph Agoada
Twitter: @UNICEFGIS
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BRINGING INTRAPRENEURS TOGETHER
For more information visit: TechChange.org
Online Course: February 24, 2014 - March 21, 2014
Accenture
“The power of Social Intrapreneurship”
Gib Bulloch
Founder and Executive Director
Accenture Development Partnerships
Panel discussion and Q&A
Session moderated by
Maggie De Pree Co-Founder
The Human Agency
Wrap-Up & Conclusion
Jan Noterdaeme
Senior Advisor on External Relations
CSR Europe
Intrapreneurship Conference OPEN DAY
Launch of European Social Intrapreneurship Programme
Thank you!