barcelona pr meeting - uoc · la caixa foundation has lent this space for the fourth edition of...

B A R C E L O N APR MEETING

#4

Configuring Intelligences for 21C Public Relations

Barcelona, 26 and 27 June 2014

http://symposia.uoc.edu/prconference

[email protected]

International PR 2014 conference

Organised by With the support of

Conference Venue: Palau Macaya

Passeig de Sant Joan, 108 - 08037 Barcelona (+34 93 457 95 31)

This year the conference venue has been moved to Palau Macaya, a modernist building located near the center of Barcelona. La Caixa Foundation has lent this space for the fourth edition of Barcelona PR Meeting, as it did last year with Cosmocaixa.

Palau Macaya is located in Passeig de Sant Joan, next to Diagonal in a modernist mansion built between 1989 and 1901 by the architect Josep Puig i Cadafalch.

Since 1947, Palau Macaya has been connected to La Caixa Foundation, when it housed the first Educational Institute for deaf and blind people. Later, in the early 70s, it became a cultural center. The building was declared a Cultural Asset of National Interest by the Generalitat de Catalunya on 1976.

Since then, this architectural marvel has hosted a global program that fosters collaboration and synergies with structures and institutions of the realm of thought, the social sciences, environmental conservation and the search for sustainability.

How to get there?• Taxi service (+34 93 303 30 33) • Metro - Verdaguer. L4 (yellow) and L5 (blue).• Bus - Lines 15, 19, 33, 34, 43, 44, 50, 55 and B24

RestaurantA Gianni restaurant. València, 350


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Barcelona PR Meeting #4 Configuring Intelligences for 21C Public Relations is the fourth International Conference to be staged annually by the Open University of Catalonia, the Pompeu Fabra University and the University of Waikato. The conference will be held in Barcelona on 26 and 27 June 2014.

Public relation acknowledges the present as a time of rapid change, turbulence, and even transformation. This conference explores what configurations of knowledge might best fit the field to these challen-ges. Since at least Howard Gardner’s (1993) Multiple Intelligences, there has been interest on what kinds of thinking and what kinds

of knowledge are appropriate to changing environments -notably Gardner’s (2009) own Five Minds for the Future.

NB we realise that for many in PR the classic cases, responses and strategies may still be capable of being configured to meet current and coming challenges so we also invite participants to continue present that material and argue for its ongoing relevance. The conference invites a wide range of contributions: that reflect, and that reflect on, the spectrum of possibilities of these conditions; that address current issues and trends; and that speculate on future pathways.


#4Presentation

Scientific CommitteeDr. David McKie (University of Waikato), Dr. Jordi Xifra (Pompeu Fabra University), Dr. Ferran Lalueza (Open University of Catalonia)

Organizing CommitteeDr. David McKie (University of Waikato), Dr. Jordi Xifra (Pompeu Fabra University), Dr. Ferran Lalueza (Open University of Catalonia), Dr. Elisenda Estanyol (Open University of Catalonia), Dr. Mònika Jiménez (Pompeu Fabra University)

Technical SecretaryMs. Clàudia Càlix,Ms. Alejandra Armora, Ms. Montserrat Atienza, Ms. Núria Busquets,Mr. Xavier Ruiz,Ms. Verónica Páez.

AUDITORIUM (Chair: David McKie, University of Waikato - New Zealand).

Jim Macnamara (University of Technology Sydney - Australia). Intelligent public relations: ‘Minding’ the future.Eva Ortoll & Montserrat Garcia (Open University of Catalonia - Spain). Competitive intelligence: why it matters for Public Relations practitioners. David McKie (University of Waikato - New Zealand). Life after Goleman: Searching for the next terrestrial intelligence and ways forward for PR.

9.15h-10.30h PAPERS SESSION 1

Programme

David McKie, Scientific committee president - Professor, University of Waikato.Ferran Lalueza, Scientific committee, Dean of the Information and Communication Studies Department -Open University of Catalonia. Jordi Xifra, Scientific committee - Professor, Pompeu Fabra University.

26 June - Thursday

10.30h-11.00h Coffee break

9.00h-9.15h WELCOME SESSION (AUDITORIUM)

8.30h-9.00h Registration


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ROOMS 2 and 3 (Chair: Philip Young, University of Lund - Sweden).

Panel: Public Relations: The performance of professionalism/Playing it by the Book: A Novel Approach to Professional Intelligence.Speakers: Philip Young, Elizabeth Bridgen & Sarah Williams (University of Lund - Sweden, De Montfort University - UK & University of Wolverhampton - UK).

12.30h-14.00h Lunch (A Gianni restaurant. València, 350)

11.00h-12.30h Plenary Session 1 (AUDITORIUM) Legitimating intelligence: Design, public engagement, and the right to operate and reward. Led by Professor Emeritus Robert L. Heath (University of Houston - USA). Speakers: Timothy Coombs (University of Central Florida - USA), Michael Palenchar (University of Tennessee - USA), Juliet Roper (University of Waikato - New Zealand),Rubén Arcos (Universidad Rey Juan Carlos - Spain).

ROOMS 2 and 3 (Chair: Enric Ordeix, Universitat Ramon Llull - Spain).

Daniela Orr (Ben-Gurion University of the Negev - Israel). Public Relations under Uncertainty: Towards a revised theory.Rachel Kovacs (City University of New York - USA). Leading by Example for the Greater Good: Corporate Social Responsibility’s Potential Impact on Conflict Avoidance, Reduction, and Resolution.Andreu Casero-Ripollés, Enric Ordeix-Rigo & Pablo López-Rabadán (Universitat Jaume I, Universitat Jaume I & Universitat Ramon Llull - Spain). The Political Cabinets Role: The Complex Interaction Between Journalism And Politics in Spain.

AUDITORIUM (Chair: Pilar Buil, Universitat Internacional de Catalunya - Spain)

Bhupesh Joshi (Communicators India - India). Can public relations play a role in addressing developmental problems?Diana-Maria Cismaru & Raluca Silvia Ciochina (NUPSPA Bucharest - Romania). The rise of digital intelligence: challenges for public relations education and practices.Pilar Buil & Olga Roger-Loppacher (Universitat Internacional de Catalunya - Spain). Targeting effective intelligences for environmental communication campaigns.

AUDITORIUM (Chair: Timothy Coombs, University of Central Florida - USA).

Rubén Arcos & Belén Cuesta (Universidad Rey Juan Carlos - Spain) Intelligence for Event Management and Crisis Communication support: an approach to the case of Music Festivals.Kenneth D. Plowman (Brigham Young University - USA). Spiritual Intelligence, Public Relations and Leadership: Can They Be Compatible?Timothy Coombs & Sherry Holladay (University of Central Florida - USA). Redefining CSR Engagement/Dialogue: Shifting to the Macro-Level.

ROOMS 2 and 3 (Chair: Margalit Toledano, University of Waikato - New Zealand).

Margalit Toledano (University of Waikato - New Zealand). Contemporary PR at the net-working crossroads: “Who you know” offline versus “how are you linked” on social media. Galit Inbart (The Hebrew University of Jerusalem - Israel). Framing intelligence in environmental communication and legislation.Irina Lock, Peter Seele and Robert L. Heath (Management University of Luga-no - Switzerland & University of Houston - USA). Grass with no roots: The Ethical Consequences of Astroturf Lobbying for PR.



ROOMS 2 and 3 (Chair: Roumen Dimitrov, University of New South Wales - Australia).

Sezgin Ates, Deniz Sezgin & Cem Emüller, (Anadolu University, Ankara University & Bilkent University - Turkey) Emotional intelligence in public relations implementations.Melissa D. Dodd (University of Central Florida - USA). Emotional Intelligence and the Public Relations Roles Dichotomy: An Exploratory Examination.Roumen Dimitrov (University of New South Wales - Australia) Indirect communication and silence.



20.30h Dinner at Hotel España (Sant Pau, 9-11)

AUDITORIUM (Chair: Kenneth D. Plowman, Brigham Young University - USA).

Hrvoje Jakopovic (University of Zagreb - Croatia). Measuring Image and the Idea of Collective Intelligence. Catherine Archer (Murdoch University - Australia). Collective intelligence among the ‘nobodies’: An insight into a powerful blogging communityRobert I. Wakefield, Kenneth D. Plowman & Edward Adams (Brigham Young University - USA). No such thing as the general public … or is there? How social media and multiple intelligences affect the traditional notion of publics.

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ROOMS 2 and 3 (Chair: Tom Watson, Bournemouth University - UK).

Melanie James (University of Newcastle - Australia). Can an organization know itself? An examination of moral intelligence in public relations positioning using Foucault’s technologies of the self.Philip Young (University of Lund - Sweden). Maps, ethics and visual intelligence: What PR can learn from critical cartography.Tom Watson (Bournemouth University - UK). “Well, I told you once and I told you twice”: Repetitive issues in public relations research and practice.


27 June - Friday

AUDITORIUM (Chair: Margalit Toledano, University of Waikato - New Zealand).

Lee Edwards (University of Leeds - UK). Public relations and democracy in the 21st century Institute of Communications Studies.Judy Motion, Matthew Kearnes & Jennifer Beckett (University of New South Wales - Australia). Mapping Sentiment and Navigating Fault Lines: The Politicization of Water. Margalit Toledano (University of Waikato - New Zealand). Dialogue intelligence: Philosophy, practice, and contradictions in the life of Martin Buber.


ROOMS 2 and 3 (Chair: Antonio Castillo - Esparcia, Universidad de Málaga - Spain).

Patricia Delponti Macchione (Universidad de La Laguna - Spain). Las Relaciones Públicas 3.0 en la promoción de destinos turísticos. Estudio de caso: prácticas de PR y comunicación corporativa del parque temático más premiado de España.Sonia González Molina (Universitat Jaume I - Spain). Un análisis internacional de la presencia en Twitter de las fuentes institucionales especializadas en salud.Antonio Castillo-Esparcia & Paula Pineda-Martínez (Universidad de Málaga & Universidad del País Vasco - Spain). El estado de la investigación en Relaciones Públicas. Un estudio bibliométrico.

AUDITORIUM (Chair: Michael J. Palenchar, University of Tennessee - USA).

Paul Willis (Leeds Metropolitan University - UK). Wicked intelligence as counter intelligence: unlearning, democracy and public relations.Deborah Wise (University of Newcastle - Australia). An auto-ethnographic account of positioning in public relations and the types of knowledge(s) necessary to support such positioning.Whitney S Heins & Michael J. Palenchar (University of Tennessee - USA). Communicating Risk: Student Awareness of and Responses to Clery Act Communications.

Feminist intelligence, a critical challenge for public relations. Led by Judy Motion

Melanie James (University of Newcastle - Australia) “Excuse me sir, is this spot taken?” Positioning, PR and feminism. Kate Fitch (Murdoch University - Australia) ‘Is “feminism” a dirty word in PR?’ Judy Motion (University of New South Wales - Australia) Advice for women and the promise of success: A delinquent feminist critique.

11.00h-12.30h Plenary Session 2 (AUDITORIUM)

12.30h-14.00h Lunch (A Gianni restaurant. València, 350)


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ROOMS 2 and 3 (Chair: Scott Davidson, University of Leicester - UK).

Maulina Pia Wulandari & Melanie James (University of Brawijaya -Indonesia & University of Newcastle - Australia). The Indonesia - Australia Relationship Disaster. An Example of Lack of Cultural Intelligence in Public Relations.Patrícia Dias & Inês Teixeira-Botelho (Catholic University of Portugal & Lusófona University - Portugal). PR Intelligence for Distributed Cognition: Knowing how your stakeholders think helps you communicate better. Vita Savicka (Riga Stradina University - Letonia). New Tendencies in PR Industry - Changes in Profile of PR Agencies Services. Scott Davidson (University of Leicester - UK). ‘We did start the fire’: Why burning down an art gallery and the work of Chantal Mouffe challenge accepted knowledge on how PR should support democracy.

AUDITORIUM (Chair: David McQueen, Bournemouth University - UK).

Rachel Kovacs (City University of New York - USA). Change of Heart or EthicalExpediency? J & J’s Recalls as Examined from a Non-Utilitarian, Judaic Perspective. Erika Casajoana (Open University of Catalonia - Spain). Catalonia: Internationalization of Its Self-Determination Process.Hayley Ferrier-Kerr (University of Waikato - New Zealand). Promoting New Zealand: National identity, propaganda, and the 2011 Rugby World Cup.David McQueen & Graeme Baxter (Bournemouth University & Robert Gordon Uni-versity - UK). Smart PR, dumb PR: corporate power, community resistance and media on the Gaelic coastline.

15.30h-17.00h Plenary Session 3 (AUDITORIUM)

Speakers: Robert L. Heath (University of Houston - USA), Jordi Xifra (scientific committee, Pompeu Fabra University - Spain), Elisenda Estanyol (organizing committee, Open University of Catalonia - Spain), David McKie (scientific committee president, University of Waikato)

17.00h-17.30h Closing session (AUDITORIUM)

17.30h Cultural activity: guided visit to Sant Pau

Publishing intelligence. Led by Professor David McKie (University of Waikato - New Zealand). Speakers: David McKie (University of Waikato - New Zealand),Lee Edwards (University of Leeds - UK),Jim Macnamara (University of Technology - Australia).

Conference CocktailThursday 26th June 2014, 20.30hHotel España 4* (Sirenas room)Sant Pau, 9-1108001 Barcelona


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Hotel España 4* is located on Carrer Sant Pau, right in the historical heart of Barcelona, next to the Rambles, the Gran Teatre del Liceu, La Boqueria market… and many other places of interest, which make Barcelona one of Europe’s most cosmopolitan cities.

Hotel España, considered a little jewel of Catalonian Modernism, was originally opened in 1859 with the name of Fonda de España and then went on to be refurbished by the celebrated Modernist architect Lluís Domènech i Montaner, in the early 20th Century, with the collaboration of Eusebi Arnau and Ramon Casas. Next to the Hotel, les Rambles, which run from Plaça Catalunya to the sea. Walking along this avenue full of colour will be an unforgettable stroll past flower kiosks, press kiosks, street artists and a hive of activity, which goes on from the small hours of the morning to well into the night.

How to arrive?Hotel España is located only five minutes’ walk from Plaça de Catalunya, the nerve centre of Barcelona.- Metro L3 (Green Line) Liceu Station- Taxi (+34 93 303 30 33)

For further information http://www.hotelespanya.com

The old Hospital Santa Creu i Sant Pau is a reference modernist building designed by architect Lluis Domenech i Montaner, who was listed as Historic Artistic Monument in 1978 and World Heritage Site by UNESCO in 1997. With more than six centuries of history, the Hospital Sant Pau is the largest exhibition Modernist and one of Europe’s oldest hospital institutions.

The Hospital de la Santa Creu i Sant Pau was the result of the merge of six hospitals in the city of Barcelona in 1401. The hospital was located, at the very beginning, in the Raval District, and it was a perfect example of Catalan Civil Gothic architecture. Half a century later, in the late nineties, it was decided to construct a new building because the old one became too small compared to population growth and medical progress. Lluis Domènec i Muntaner was asked to design it and, thanks to the bequest of the Catalan banker Pau Gil, on 15 January 1902, the first stone of the new hospital was laid.

For further information http://www.santpaubarcelona.org

Cultural Visit: Visit to the Hospital de Sant Pau

Thursday 27th June 2014, 17.30hCarrer de Sant Quintí, 8908026 Barcelona(Private bus from the Palau Macaya, conference venue, to the Hospital de Sant Pau)


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List of paper contributions(in alphabetic order)

Archer, Catherine (Murdoch University- Australia) Collective intelligence among the ‘nobodies’: An insight into a powerful blogging community.Arcos, Rubén (Universidad Rey Juan Carlos - Spain) Legitaming intelligence: Design, public engagement, and the right to operate and reward.Arcos, Rubén & Cuesta, Belén (Universidad Rey Juan Carlos - Spain) Intelligence for Event Management and Crisis Communication support: an approach to the case of Music Festivals.Ates, Sezgin; Sezgin, Deniz & Emüller, Cem (Anadolu University, Ankara University & Bilkent University - Turkey) Emotional intelligence in public relations implementations.Buil, Pilar & Roger-Loppacher, Olga (Universitat Internacional de Catalunya - Spain) Targeting effective intelligences for environmental communication campaigns.Casajoana, Erika (Open University of Catalonia - Spain) Catalonia: Internationalization of Its Self-Determination Process.Casero-Ripollés, Andreu; Ordeix-Rigo, Enric & López-Rabadán, Pablo (Universitat Jaume I & Universitat Ramon Llull - Spain) The Political Cabinets Role: The Complex Interaction Between Journalism And Politics in Spain.Castillo-Esparcia, Antonio & Pineda-Martínez, Paula (Universidad de Málaga & Universidad del País Vasco - Spain) El estado de la investigación en Relaciones Públicas. Un estudio bibliométrico.Cismaru, Diana-Maria & Ciochina, Raluca Silvia (NUPSPA Bucharest - Romania) The rise of digital intelligence: challenges for public relations education and practices.Coombs, Timothy (University of Central Florida - USA) Legitaming intelligence: Design, public engagement, and the right to operate and reward.Coombs, Timothy & Holladay, Sherry (University of Central Florida - USA) Redefining CSR Engagement/Dialogue: Shifting to the Macro-Level.Davidson, Scott (University of Leicester - UK) ‘We did start the fire’: Why burning down an art gallery and the work of Chantal Mouffe challenge accepted knowledge on how PR should support democracy.Delponti Macchione, Patricia (Universidad de La Laguna - Spain) Las Relaciones Públicas 3.0 en la promoción de destinos turísticos. Estudio de caso: prácticas de PR y comunicación corporativa del parque temático más premiado de España.Dias, Patrícia & Teixeira-Botelho, Inês (Catholic University of Portugal & Lusófona University - Portugal) PR Intelligence for Distributed Cognition: Knowing how your stakeholders think helps you communicate better.Dimitrov, Roumen (University of New South Wales - Australia) Indirect communication and silence.Dodd, Melissa D. (University of Central Florida - USA) Emotional Intelligence and the Public Relations Roles Dichotomy: An Exploratory Examination.Edwards, Lee (University of Leeds - UK) Publishing intelligence.Edwards, Lee (University of Leeds - UK) Public relations and democracy in the 21st century. Institute of Communications Studies.Estanyol, Elisenda (Open University of Catalonia - Spain) Closing session.Ferrier-Kerr, Hayley (University of Waikato - New Zealand) Promoting New Zealand: National identity, propaganda, and the 2011 Rugby World Cup.Fitch, Kate (Murdoch University - Australia) Is “feminism” a dirty word in PR?Garcia, Montserrat (Open University of Catalonia - Spain) Competitive Intelligence: why it matters for Public Relations practitioners.González Molina, Sonia (Universitat Jaume I - Spain) Un análisis internacional de la presencia en Twitter de las fuentes institucionales especializadas en salud.Heath, Robert L. (University of Houston - USA) Legitaming intelligence: Design, public engagement, and the right to operate and reward.Heath, Robert L. (University of Houston - USA) Closing session.Heins, Whitney S. & Palenchar, Michael J. (University of Tennessee - USA) Communicating Risk: Student Awareness of and Responses to Clery Act Communications.Inbart, Galit (The Hebrew University of Jerusalem - Israel) Framing intelligence in environmental communication and legislation.Jakopovic, Hrvoje (University of Zagreb - Croatia) Measuring Image and the Idea of Collective Intelligence.´

James, Melanie (University of Newcastle - Australia) Can an organization know itself? An examination of moral intelligence in public relations positioning using Foucault’s technologies of the self.James, Melanie (University of Newcastle - Australia) “Excuse me sir, is this spot taken?” Positioning, PR and feminism.Joshi, Bhupesh (Communicators India - India) Can public relations play a role in addressing developmental problems?.Kovacs, Rachel (City University of New York - USA) Leading by Example for the Greater Good: Corporate Social Responsibility’s Potential Impact on Conflict Avoidance, Reduction, and Resolution.Kovacs, Rachel (City University of New York - USA) Change of Heart or Ethical Expediency? J & J’s Recalls as Examined from a Non-Utilitarian, Judaic Perspective.Lalueza, Ferran (Open University of Catalonia - Spain) Welcome session.Lock, Irina & Seele, Peter & Heath, Robert L. (Management University of Lugano - Switzerland & University of Houston - USA) Grass with no roots: The Ethical Consequences of Astroturf Lobbying for PR.Macnamara, Jim (University of Technology Sydney - Australia) Publishing intelligence.Macnamara, Jim (University of Technology Sydney - Australia) Intelligent public relations: ‘Minding’ the future.McKie, David (University of Waikato - New Zealand) Publishing intelligence.McKie, David (University of Waikato - New Zealand) Welcome session and Closing session. McKie, David (University of Waikato - New Zealand) Life after Goleman: Searching for the next terrestrial intelligence and ways forward for PR.McQueen, David & Baxter, Graeme (Bournemouth University & Robert Gordon University - UK) Smart PR, dumb PR: corporate power, community resistance and media on the Gaelic coastline.Motion, Judy (University of New South Wales - Autralia) Advice for women and the promise of success: A delinquent feminism critique.Motion, Judy; Kearnes, Matthew & Beckett, Jennifer (University of New South Wales - Autralia) Mapping Sentiment and Navigating Fault Lines: The Politicization of Water.Orr, Daniela (Ben-Gurion University of the Negev - Israel) Public Relations under Uncertainty: Towards a revised theory.Ortoll, Eva (Open University of Catalonia - Spain) Competitive Intelligence: why it matters for Public Relations practitioners.Palenchar, Michael (University of Tennessee - USA) Legitaming intelligence: Design, public engagement, and the right to operate and reward.Plowman, Kenneth D. (Brigham Young University - USA) Spiritual Intelligence, Public Relations and Leadership: Can They Be Compatible?.Roper, Juliet (University of Waikato - New Zealand) Legitaming intelligence: Design, public engagement, and the right to operate and reward.Savicka, Vita (Riga Stradina University - Letonia) New Tendencies in PR Industry - Changes in Profile of PR Agencies Services.Toledano, Margalit (University of Waikato - New Zealand) Contemporary PR at the networking crossroads: “Who you know” offline versus “how are you linked” on social media.Toledano, Margalit (University of Waikato - New Zealand) Dialogue intelligence: Philosophy, practice, and contradictions in the life of Martin Buber.Wakefield, Robert I.; Plowman, Kenneth D. & Adams, Edward (Brigham Young University - USA) No such thing as the general public ... or is there? How social media and multiple intelligences affect the traditional notion of publics.Watson, Tom (Bournemouth University - UK) “Well, I told you once and I told you twice”: Repetitive issues in public relations research and practice.Willis, Paul (Leeds Metropolitan University - UK) Wicked intelligence as counter intelligence: unlearning, democracy and public relations.Wise, Deborah (University of Newcastle - Australia) An auto-ethnographic account of positioning in public relations and the types of knowledge(s) necessary to support such positioning.Wulandari, Maulina Pia & James, Melanie (University of Brawijaya - Indonesia & University of Newcastle - Australia) The Indonesia - Australia Relationship Disaster. An Example of Lack of Cultural Intelligence in Public Relations.Xifra, Jordi (Pompeu Fabra University - Spain) Welcome session and Closing session.Young, Philip; Bridgen, Elizabeth & Williams, Sarah (University of Lund - Sweden, De Montfort University - UK, University of Wolverhampton - UK) Public Relations: The performance of professionalism/Playing it by the Book: A novel Approach to Professional IntelligenceYoung, Philip (University of Lund - Sweden) Maps, ethics and visual intelligence: What PR can learn from critical cartography.


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