29 November, 2010

News Release

BARCLAYS ATP WORLD TOUR FINALS THRIVE IN LONDON AS MORE THAN A QUARTER OF A MILLION FANS FLOCK TO SEASON FINALE LONDON - The Barclays ATP World Tour Finals at The O2 in London once again provided a standout finish to the ATP World Tour season. The season-ending event drew a total of 253,123 fans across eight days of competition, meaning that the world’s biggest indoor tennis tournament welcomed more than a quarter of a million fans for the second consecutive year. “The 2010 Barclays ATP World Tour Finals had a lot to live up to after an impressive debut in London last year. A combination of outstanding tennis and a spectacular show for the fans at The O2 provided the perfect finale to a historic year for men’s tennis,” said ATP Executive Chairman and President Adam Helfant. “I’d like to thank tennis fans around the world for their support and enthusiasm all season long. The prospect of the drama waiting to unfold in 2011 is very exciting.” Notable personalities in attendance at The O2 throughout the week included: Kylie Minogue, Peter Gabriel, Ian McKellen, John Cleese, Kevin Spacey, Michael McIntyre, Kelly Brook, January Jones, Rose Byrne, Ronnie Wood, Gavin Rossdale, Diego Maradona, Thierry Henry, Andrey Arshavin, Alexandra Burke, Lily Cole, London Mayor Boris Johnson and Her Royal Highness Princess Beatrice of York.

ONLINE

• ATPWorldTour.com, BarclaysATPWorldTourFinals.com, and ATP Official Live Scoring online recorded more than 3 million unique users and more than 7 million total visits during the week.

• ATP World Tour mobile website attracted 280,000 visits during the week. • Video-on-demand streaming recorded more than 1.1 million total streams and more than

31 thousand total hours of consumption, an increase from last year of 10 percent and 25 percent respectively. ATP’s official YouTube channel drove another 250,000 streams during the week.

• Live streaming on TennisTV.com, ATP’s official live streaming web site received more than 2.1 million total streams with more than 150,000 hours of consumption.

ON TV

• Globally the tournament was televised by 52 broadcasters in 170 countries

• More than1,500 hours of tournament action were broadcast across the globe • In the UK, more than 60 hours of coverage was featured live on Sky Sports and more

than 15 hours on BBC • The audience peak on the BBC was 2.9 million viewers for the end of Saturday’s semi-

final between Rafael Nadal and Andy Murray. The final between Nadal and Roger Federer peaked at 2 million.

BARCLAYS ATP WORLD TOUR FINALS 9 December, 2009 Page 2 of 2

BY THE NUMBERS: • 368,236 – total number of people to pass through The O2 site, including the new Barclays

ATP World Tour Finals Fan Zone and restaurants and bars, during the eight days of the tournament

• 17,280 – average number of tweets per day with #FinalShowdown • 2,750 – number of metres of string used throughout the tournament to string player

racquets • 1601 – number of children who tried out to become one of the 30 Barclays Ball Kids • 44 – total number of hours of tennis played throughout the week (44 hours, 16 minutes, 7

seconds). • 28 – total number of hours required to lay down the centre court inside The O2.

BUY 2011 TICKETS AT 2010 PRICES Registered fans will soon have the opportunity to buy 2011 Barclays ATP World Tour Finals tickets at 2010 prices. Sign up today for event priority email alerts on the homepage of www.BarclaysATPWorldTourFinals.com to be eligible for this offer.  For media enquires please contact:  Nicola Arzani (narzani@atpworldtour.com)  Simon Higson (shigson@atpworldtour.com)  

 About the Barclays ATP World Tour Finals The Barclays ATP World Tour Finals is the year-end climax to the men’s professional tennis season, featuring only the world’s best eight qualified singles players and doubles teams. This spectacular season-ending tournament determines the official year-end South African Airways ATP Rankings and also crowns the official ATP World Tour Champion of the Year. Played using a round-robin format, the top eight ATP World Tour stars all play three matches as they battle for a berth in the knockout semi-finals and beyond. The prestigious tournament has been contested in major cities around the world with a rich history dating back to the birth of The Masters in 1970 in Tokyo. Since 2000 the event has taken place in cities such as Lisbon, Sydney, and Shanghai. In 2009 the tournament was reborn as the Barclays ATP World Tour Finals and the event will stay in the heart of London at The O2 until 2013.