H E A L T H C A R E 3 1 1

You’ll Find Convenient Care Rewarding

February 2009

H E A L T H C A R E 3 1 1 Overview

� Market scan

� HEALTHCARE 311 - 2008 & 2009

� HEALTHCARE 311 search

Benefits to retailers & consumer health

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� Benefits to retailers & consumer health products/services providers

� Healthcare 311’s mobile future

� Options/next steps

Routine non-emergency health care is painful

� Over 135 million non-urgent MD treatment visits annually

� 2/3 of Americans say they have a hard time getting medical care on nights, weekends, & holidays

� Just 30% say they can get in to see their doctor on the same day

� 30% waited 2+ hours in ER before being treated� 30% waited 2+ hours in ER before being treated

� 31% of respondents to a 2008 Deloitte Consulting survey note a desire for service improvements, including more time with the doctor, shorter waiting times, & faster appointments

� American College of Emergency Physicians “2009 State of Emergency Care” report card gives US ERs D- for access

* Commonwealth Fund, 12/2007 International Health Policy Survey -- Toward Higher-Performance Health Systems:

Adults' Health Care Experiences in Seven Countries

Deloitte Center for Health Solutions: 2008 Survey of Health Care ConsumersNational Center for Health Statistics, National Ambulatory Medical Care Survey, 2004 (published June 2006)

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Retail clinics can ease pain for the employer market

� Convenient care market growth and employersi45%+ growth in convenient care locations in 2008iNational Business Group on Health policy position supports employers’ strategic incorporation of convenient care

iWalgreens transforms Take Care Health to explicitly

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iWalgreens transforms Take Care Health to explicitly address employer market for onsite-nearsite convenient care (Complete Care & Well Being)

� Retailers/consumer products mfgrs market neediConvenient ways to support retail clinic uptake by large populations– Employers

– Associations

– Governments, as service provider and employer

Employer market need

Leading employers need solutions to fundamental convenient care infrastructure challenges

� Coast-to-coast coverage

i Exclusive provider arrangements create coverage & equity problems

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Exclusive provider arrangements create coverage & equity problems

i Successful solution requires engaging multiple providers

� Healthcare 311 performs a simple job for employers: it makes convenient care convenient for their populations

i where to find clinics

i how to contact them

i information on what they offer, and when

i ways to measure interest and access

H E A L T H C A R E 3 1 1

HEALTHCARE 311: 2008

� Complementary web-based clinics locator

� 1,500+ convenient care locations

� Used by hundreds of organizations

� Brandable affiliate search box

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� Brandable affiliate search box

� Context-driven search results sponsorship/messaging

� Usage reporting

i Date/time

i Searches conducted

i Page(s) visited

i Cascading reporting relationships

– Sponsor

– Sub-affiliates

Partial List of Recent HEALTHCARE 311 visitors

3M Company JCAHO United Healthcare Corporation

Aarp JMB Insurance United States Army Corps Of Engineers

Abbott Laboratories Johns Hopkins Med. Inst. United States Postal Service

ABD Insurance Johns Hopkins University United Technologies Res. Ctr.

Adecco Johnson Controls Univ of FL Med Ctr

ADP Johnson Financial Group University Of Connecticut

Advanced Communication Technology Jordan Hospital University Of Hartford

Adventist Health Systems Kaiser Permanente University of Illinois

Adventist Healthcare Kaiser Permanente Medical Care Program University Of Iowa

Advocate Health Kellogg University of KY

Aegon USA Kennedy Krieger University Of Minnesota

Aetna KinderCare University of MN

Agis Kirkwood Community College University of Phoenix

AIG Knology Holdings Inc University of Pittsburgh

Alameda County Medical Center Knox County University Of Scranton

Alco Capital Resource Land O Lakes Inc University Of Texas

Alexander & Alexander Laquinta- Arlington Tx University of UT

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Alexander & Alexander Laquinta- Arlington Tx University of UT

Allegheny Health Education And Research Foundation Lawrence University University of WI

Allendale Telephone Lazy Days Rv Center Inc UPS

Allstate Insurance Company Library Connection US Census Bureau

Altarum LifeChoice US Courts

Alverno Information Services LifeTips US Dept of Agriculture

Amazon.com Inc Lincoln National US Dept of HHS

Amer. Nat. Res. Pipeline Co. Lockton Companies US Global Development

Americaid Los Angeles Unified School District US Justice Department

American International Group Data Center Inc Louisiana Dept Health & Hosps US Signal Corp

Ameriprise Financial Services Lowell Public School Department USDA Ofc of Operations

Ameritech Electronic Commerce Loyola University Utah Educational Network

Amoco Corp Mackin Library Media Services Vencor Inc

Analogic Inc Manatt Phelps & Phillips Verispan

Anoka School District Manpower Virginia Dept of Health

Architel Holdings Llc Maricopa County Community College District Vivato

Army & Air Force Exchange Service Marshfield Medical Research Volkswagen De Mexico S.a. De C.v

Ascension Health Marx Advertising Inc Wachovia

Asset Investment Managers Mary Kate Scott Walgreens

Assurant Inc Massachusetts Department Of Revenue Wal-Mart

Atlanta Journal Constitution MassMutual Washington State Univ.

Atlantic Broadband Finance Mayo Foundation Watson Wyatt

Atlanticare Health System McLeod USA Webster Bank

ATM Integrated Technologies Media General Well Spot

Aurora Health Care Medica Wellesley College

Austin Foam Plastics Medical Staffing Network Welsh Companies

Aventis Pharmaceutical Medstat West Corporation

Branding opportunities

Brandableaffiliate web-based search box

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search box

Convenient search

Simple search functionality

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Branded search results

Brandable search results

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Valuable results for users

Location-specific information

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Click to add site-specific information

Mobile phone-friendly….

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Brand-friendly, too….

Trusted Health Care

Brand4-5 second sponsorship message between search

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Retail clinics search powered by H e a l t h c a r e 3 1 1

Is proud to help you locate retail clinics

Brandmessage between search summary and user’s

selection of individual clinic location provides prime opportunity for highly targeted retail/consumer product communication

Use reports

Affiliate-specific‘raw’ reports in real time

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in real time

Use reports

Periodicsystemwide reports

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Retailer benefits

HEALTHCARE 311 benefits for retailers� Brandable, high-visibility convenient care application

i 12/08: targetable offers/messages (messages can tie to searches based on location, clinic brand, search type)

� Retailer affiliate account: complementary

� Code for retailer affiliates: complementary

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� Code for retailer affiliates: complementary

� Clinics locator code already built - deploy when you are ready

� Valuable application for leading employers, their employees and families

� Valuable application for health industry service providers/associations

� Reporting on affiliates’ usage patterns

i ‘Self-serve’ reports available at retailer convenience

i HEALTHCARE 311 reports bi-monthly

� HEALTHCARE 311 owns the application - no retailer maintenance

� Deliver your sponsorship messages to mobile phone users

More in store for 2009

HEALTHCARE 311: Q4 2009

� Voice access for mobile phones

i GPS phones drive optimum location-based convenience

i ‘Impulse’ availability of nearby convenient care locations and location-specific information (hours, directions, services, etc)

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location-specific information (hours, directions, services, etc)

� Brandable location messages

� Mobile coupons

Next steps/timeline

� HEALTHCARE 311 presents concept to retailer decisionmakers

� MOU between HEALTHCARE 311 and retailer

� Healthcare 311 schedules development of project-specific application functionality

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application functionality

� Timeline:

i Retailer/H311 MOU: 30 days from decisionmaker presentation

i Website search code available to distribute to retailer affiliates: 40 days

i Formal launch of H311 web application functionality: 45 days

Contact

Gregory Judd

benefits information groupPublisher, Healthcare 311gjudd@biginsights.comgjudd@biginsights.com203-231-1372

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