capabilities (concept deck)
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Local businesses take the spotlight with metro Detroit’s most highly regarded
news sources
REACH FURTHER WITH MICHIGAN’S MOST POWERFUL DIGITAL COLLECTIVE
●6.3 million unique monthly visitors●The power of 540 trusted local journalists●Scalable solutions to fit any business
LEARN WHAT WE CAN DO FOR YOU
1. Our Services● Research● Digital Marketing● Creative
2. Digital Solutions●BLiNQ●ShopLocal
3. Case Studies
DMP: A Full-Service Marketing Solution
1.
ResearchMarket and competitive intelligenceDigital MarketingSearch options, solutions and metricsCreativeAgency-quality copywriting and multimedia design
DMP DOES IT ALL
Seven full-time researchers can help you:●Know your market●Gauge the competition●Determine a marketing strategy●Assess your effectiveness
RESEARCH
QUALITY RESEARCH HELPS YOU KNOW YOUR CUSTOMER
Sporting goods stores customer comparison
Detroit
DMACarl's
GolflandGolfsmit
h
Dick’s Sporting Goods
Dunham’s
SportsSports
Authority Age of Shopper 48 53 50 43 45 43 Median HHI $52,812 $91,128 $92,940 $84,945 $72,393 $50,055 Employed 57% 57% 52% 75% 72,% 65% Retired 19% 29% 19% 11% 13% 12% College educated 59% 68% 76% 69% 62% 64% Married 51% 62% 74% 59% 60% 52% Bicycling 32% 61% 57% 52% 52% 49% Golf 15% 83% 90% 33% 32% 30% Prizm Cluster 01: Upper Crust 3% 10% 4% 3% 2% 1%
…lead to powerful insightsPowerful resources…
Digital Marketing
Our digital marketing experts are tried and true●Google AdWords Premier SMB Partner,
1 of only 18 worldwide●Facebook Advertising and Insights Badges
DIGITAL MARKETING
SOLUTIONS FOR EVERY BUDGET AND NEED
●Search engine optimization
●Pay-per-click●Video●Web development●Social media management ●Reputation dashboard●Retargeting●Mobile marketing
CREATIVE
Experienced creative professionals help you:
●Accelerate your marketing efforts●Compose effective messaging●Optimize your print and digital presence●Differentiate yourself from the
competition
Geo/content-targeted Facebook ads are likeable
Creat ive sample
Strip ads/takeovers steal the show
Creat ive sample
A takeover that roared
Creat ive sample
Dynamic interactive ads increase engagement
Creat ive sample
Adding video heightens user experience
Creat ive sample
Custom solutions create a big impact
Creat ive sample
Digital Solutions2.
Get all the benefits of an ever-evolving communications company with our premium digital products.
BLINQ LETS YOU PINPOINTTHE RIGHT CROWD
An exclusive Gannett product, BLiNQ analyzes Facebook data to provide you with valuable consumer insight
TARGET CONSUMERS IN THE MOST SPECIFIC WAY POSSIBLEHit the target right; BLiNQ gives you the highest conversion rate for the fewest ad dollars
Your highest-converting target
SHOPLOCAL PUTS YOUR ASSETS IN THE RIGHT
PLACESDeliver your local promotions to highly targeted audiences
Summer Clothing on sale at Shopluxe!weeklyad.shopluxe.comSave up to $100 on all types of summer gear, now through September 15 at your local Shopluxe. View This Week’s Ad at your Chicago store now!
YOUR CIRCULAR
Segue: Case Studies
3.
Wanted: digital campaign to generate qualified travel leads
Our solution: A mobile, click-to-action campaign
The results: A campaign which exceeded expectations, drawing upwards of 35 calls per week
Just Baked
Wanted: To grow business outside of metro Detroit, attract corporate and event clients, and to develop theire-commerce capabilities
Our solution: ● Strategy development encompassing the expertise of our
advertising, creative, research and digital development teams● A creative campaign to promote new stores and products● Website development including e-commerce capabilities● A PPC campaign to promote the new website and
mobile launch
Just Baked
The result:● E-commerce capabilities successfully expanded● PPC launched in new regions and optimized weekly● Great feedback from customers and
business partners
Wanted: A larger customer database to grow audience and traffic through email marketing
Our solution:● A PPC campaign to help them beat the competition● A micro-site for data capture, allowing for new
distribution on the fly● Coupon inserts and promotions in Sunday Free Press
to drive traffic
The results:● 1000% return on investment● Dramatic decrease in cost-per-conversion● Dunham’s came back for an extended
strategy with search and Facebook PPC
AMERICAN HOME FITNESS
Detroit Media Partnership offers unique sponsorship opportunities you can’t get anywhere else.American Home Fitness partnered with the Detroit Free Press Marathon for great results.
American Home Fitness
The results:● Grew participation 50%● Added third location for program● Doubled group runs● Reduced drop-outs
●Take advantage of expert research, digital marketing and creative teams
●Have access to exclusive, award-winning Gannett products such as BLiNQ and ShopLocal
●Achieve success like Just Baked and Dunham’s Sports, just two out of hundreds of happy partners
WITH DMP, YOU CAN…
THANK YOU
? QUESTIONS