bvivid capabilities deck
TRANSCRIPT
b V
ARE IN A SERIOUS HURRY…AT A TIME WHEN YOUR PROSPECTS
or be gone
… you get ten seconds to earn the next ten seconds.
b VIVIDsales and marketing
communications
SM
We’re here to serve your first imperative:
to start and sustain the conversations you must
foster to acquire new customers and investors.
b VIVID capabilities
Because no conversation begins without a spark,
our firm creates tools of ignition:
crisp messaging / vivid presentations / success stories / collateral
keynotes / white papers / bylined articles / top-tier media placements
published books / video / web content / lead-generating email campaigns
Messaging and Success Stories
Customer-Facing Presentation
By-lined Articles for Top-Tier Placement
White Papers
Examples of client work
A soporific message…
TIBCO’S library of connectivity enables enterprises to integrate
in real time to their legacy applications, customer applications,
ERP, cloud and SAAS apps, partner applications and social
networks… where activities are streamlined through
application integration, enterprise messaging, business
process management, and master data management.”
‘‘
… is now a striking proposition.
A little bit of the right
information just a little
beforehand — two
seconds, two minutes,
two days, or two weeks —
is more valuable than all
the data after the fact.”
The Two-Second Advantage™‘‘
Cookie-cutter case studies…
Swisscom Mobile
Optimizes Customer Service
[Excerpted]: In the late 1990s, Swisscom Mobile enjoyed explosive
growth. But this growth left its mark on the company’s IT landscape.
Several packaged solutions were interconnected using a plethora of
interfaces that led to a tight network of interdependencies. The system
functioned, but it was becoming harder to implement new solutions.”‘‘
… are now distinctive success stories.
For Virgin America,
Lifting Loyalty is Art and Science
[Excerpted]: “Here, the art of loyalty-building is
uniquely ‘Virgin’; note who’s working beverage
service. But the science of loyalty is uniquely TIBCO:
continuous yield management calculates the value of
flight and cabin choice to motivate point redemption
for low-demand seats in real time. Through this best-
of-both-worlds approach, The Two-Second Advantage
grows revenue even as it lifts restrictions.”
™
First, a look at what Cognitive does…
Providers of Automatic Content Recognition technology for Smart
TVs, Cognitive Networks generates real-time data describing
what’s on the screen -- data that allows TV networks and
advertisers to extend broadcast ads with addressable apps for
engaging viewers in real time, calculating ROI, and measuring
program viewership regardless of source.
A lifeless sales presentation…
comes alive…
What if TV networks could exploit the same
richness of data leveraged by the digital world?
The best broadcasters already do. Here’s how…
[Excerpts of a new presentation created to strengthen Cognitive’s pitch to TV networks]
With second-by-second data
granularity across growing stocks
of devices – rich data – you’d
know, for each home:
1. What’s on
2. Who’s watching
3. When
WHY SHOULD TV LEVERAGE THE SAME RICHNESS OF DATA
HARNESSED BY THE DIGITAL WORLD?
Why? Because when advertisers demand access
to soccer moms, “women 25-54” conceals the target.
FROM DEMOGRAPHICS.
RICH DATA CULLS TARGETS
HOW TO FIND SOCCER MOMS FOR CAMPBELL’S SOUP?
WITH SMART-TV DATA THAT PINPOINTS THE TARGET.Digital video fingerprinting identifies Campbell’s coveted subset:
moms who spend dinner-prep time driving kids to and from sports.
Matching ad-viewership and product-purchase data
answers this key query for Campbell’s.
WHICH SOCCER MOMS
SAW THE AD AND BOUGHT THE SOUP?
Nielsen’s “age” and “gender” – outdated
demographics – have become the targeting
equivalents of broadcasting in black and white.
DATA CHALLENGE?HOW ARE YOUR CABLE COMPETITORS RISING TO THE
Their SET-TOP-BOX DATA
offers more detail than
your Nielsen ratings,
which derive from
small samples and
yield BLUNT
demographics.
INCREASINGLY COMPROMISEDBUT SET-TOP-BOX DATA IS BECOMING
DISPARITY
… by dint of a growing
between what’s on
the box and what’s
on the screen
BUT SET-TOP-BOX DATA IS BECOMING
INCREASINGLY COMPROMISED… by dint of a growing
DISPARITYbetween what’s on
the box and what’s
on the screen
EQUIP YOU TO COMPETE?HOW WILL COGNITIVE NETWORKS
YOU’LL HAVE YOUR OWN SET OF RICH DATA OFFERING SCALE AND GRANULARITY
We capture data 24/7/365, in real time,
across large samples, in all top 100 DMAs,
directly from screens, across all smart TVs
and from all content providers, tracking ads
independently of content.
NIELSENS PALE BY COMPARISON AND STBs CAN’T KEEP PACE.
First, a look at what Vendavo does…
Vendavo’s software drives revenue and margin
optimization, cross-sell, and customer-defection
detection for Philips, Dell and hundreds more across
the Fortune 1000 and Global B2B 2000.
Another bland bylined article
placed in another trade journal:
‘‘[Excerpted]: Data collection sounds simple, but a
chemical company needs to be able to slice and dice
the data around each product and customer to view all
costs for each sale. This typically involves dissecting
transaction data by product and all subsequent costs,
like rebate, discount, freight and payment terms. This
‘price waterfall’ approach illustrates where the money
comes in and goes out for any transaction.”
[Excerpted]: “… Some companies can get away with an
audacious race to the bottom; note the price war that pits
Amazon vs. Microsoft vs. Google for cloud services. But if you
don’t happen to have that kind of muscle, here’s what you
should know: If you can’t cut your costs, do not cut your prices.”
An Economist article:
Written by b VIVID, bylined by Vendavo’s CMO
Joe BoissyCMOVendavo
Sell Your Story and Stay Out of the Price Wars
White papers in plain vanilla…
Secure, Private and Trustworthy:
Enterprise Cloud Computing with force.com
[Excerpted]: An ever-growing list of enterprises trusts the Force.com cloud
computing platform to deliver critical business applications, in large part
because of salesforce.com’s commitment to security and privacy. Here we
explore the basic requirements for secure cloud computing, and provide a
comprehensive introduction to the inherent security and privacy features of
the Force.com enterprise cloud computing platform.”
‘‘
… now come in bold flavors.
Six Way to Grow AUM
With Salesforce Financial Services Cloud
[Excerpted]: Gone are the days when taking prospects
to lunch was all financial advisors needed to do to grow
Assets Under Management. Sure, do lunch – but
understand that lunch and golf and other ‘analog’
connections will not create competitive advantage. What
will? Technology that enables what you’ve never done before
but are now compelled to do: function as an advisor for the
digital age – always connected and always compliant.”
‘‘
b VIVIDSM
or be gone