basic ideas of seo for non-technical beginners class 20211113

Basic Ideas of SEO for Non-Technical Beginners Class 20211113

12/11/2021

© Matthew Kwan / Solomon.HK 1

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2021-12-04

1. 如何僅用 HK$1,500 購買最基本拍攝器材2. 如何令構圖更靚、人物更上鏡🤩3. 如何用綠色背景布做千變萬化的虛擬背景4. 如何清晰收音及簡單運用Audacity 軟件作後期製作5. 如何用 OBS 軟件拼合畫面比較專業直播

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💎第1堂：11月18日《網頁設計-網站》

💎第2堂：11月25日《網頁設計-網店》

💎第3堂：12月2日《搜尋引擎 SEO》

💎第4堂：12月9日《Google廣告吸客攻略》

💎第5堂：12月16日《社交媒體 Social Media》

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Certificate on Building a Quality E-Shop with WordPress / WooCommerce

(3-hour Course for Non-Technical Beginners)

In this course, we will build a complete E-Shop with 5 keye-shop elements of T.R.U.S.T. We start from getting webhosting and will install everything that is needed to buildan E-Shop by just using HK$890

Hong Kong Retail Management AssociationDate and Time: 13 Dec 2021 (Monday 2:30 – 6:00 PM)Venue: 10/F., First Commercial Building, 33-35 Leighton Road, Causeway Bay

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喺我哋而家 Digital 嘅世界裏面，無論係網店或者任何網站，能夠很容易俾客戶搵到，必然是致勝之道。所以 SEO 比賣告白更加重要！究竟你有什麼方法可以做得更好？本課程專為管理層和銷售人員或 Marketing 同事

而設，無須懂得 IT 也可參加。

【期望能簡單快捷地認識基本SEO技巧，可以馬上開始優化網頁和其他社交平台內容，

達到更有效的宣傳果。】© Matthew Kwan / Solomon.HK 7

FAQ’s• Why can’t I see my company website when I search my

company name or product name?• Why are my competitors' websites listed above of my

company website when I search for my products or company?

• Should I use my company name or brand names as keyword(s) to advertise, so I can be listed on top of the search results?

• Can I do SEO (Search Engine Optimization) myself or should I pay a SEO company to do SEO for my website/online shop?

© Matthew Kwan / Solomon.HK8

SEO…??!!SEO

…??!!

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Basic Ideas of SEO for Non-Technical Beginners Class

Contents1. Search Engine Optimization Overview2. Keywords Research & Analysis for Better SEO3. Optimize Your Website in Google Search Results4. Writing Better Page Titles & Meta Descriptions5. Links: Internal Links & External Links & Backlinks6. Google Products That Helps SEO?


1. Search Engine Optimization Overview


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• United States: Google: 88.24%, Bing: 6.45%, Yahoo!: 3.61%, DuckDuckGo: 1.33%, MSN: 0.06%, Other: 0.13%• China: Baidu: 68.66%, Shenma: 4.54%, Haosou: 2.44%, Sogou: 21.10%, Google: 1.56%, Other: 1.55%• Japan: Google: 74.99%, Yahoo!: 18.76%, Bing: 5.75%, Baidu: 0.21%, DuckDuckGo: 0.14%, Yandex: 0.04%• South Korea: Google: 76.56%, Naver: 17.51%, Bing: 2.03%, Yahoo!: 1.86%, Other: 1.13%, Baidu: 0.39%• Russia: Google: 51.68%, Yandex: 45.27%, Mail.ru: 2.09%, Bing: 0.37%, Yahoo!: 0.24%, DuckDuckGo: 0.22%• India: Google: 98.75%, Bing: 0.74%, Yahoo!: 0.42%, DuckDuckGo: 0.08%, Yandex: 0.01%• Australia: Google: 94.75%, Bing: 3.45%, Yahoo!: 0.78%, Baidu: 0.06%, DuckDuckGo: 0.63%, Ecosia: 0.21%• United Kingdom: Google: 93.02%, Bing: 4.41%, Yahoo!: 1.45%, DuckDuckGo: 0.58%, Ecosia: 0.35%, Yandex: 0.03%• Canada: Google: 92.21%, Bing: 4.54%, Yahoo!: 2.03%, DuckDuckGo: 0.86%, Ecosia: 0.13%, MSN: 0.08%• Germany: Google: 94.46%, Bing: 2.99%, Ecosia: 0.66%, Yahoo!: 0.59%, DuckDuckGo: 0.58%, T-Online: 0.25%• France: Google: 92.35%, Bing: 3.66%, Yahoo!: 1.41%, Ecosia: 1.15%, DuckDuckGo: 0.35%, Qwant: 0.84%• Italy: Google: 98.73%, Bing: 0.74%, Yahoo!: 0.42%, DuckDuckGo: 0.08%, Yandex Ru: 0.01%, Ecosia: 0.01%• Brazil: Google: 97.39%, Bing: 1.3%, Yahoo!: 1.12%, DuckDuckGo: 0.10%, Ecosia: 0.04%, Yandex: 0.02%• Spain: Google: 96.58%, Bing: 2.07%, Yahoo!: 0.80%, DuckDuckGo: 0.25%, Ecosia: 0.22%, Yandex: 0.03%• Mexico: Google: 96.70%, Bing: 2.04%, Yahoo!: 0.88%, DuckDuckGo: 0.15%, MSN: 0.05%, Ecosia: 0.14%


Source: https://alphametic.com/global-search-engine-market-share

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The 2nd Largest Search Engine on the Internet“YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined,” according to Mushroom Networks.

How Google Search Works?https://youtu.be/BNHR6IQJGZs


https://youtu.be/0eKVizvYSUQOct 24, 2019

https://youtu.be/BNHR6IQJGZsMar 4, 2010

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What are the most important SEO questions /

elements?Links (URL, Domain, Folder…), …meaningful?

Pictures, Files…(Filenames),

Title, Description,

Contents, Backlinks (Inter / Intra)

…


How to test your SEO performance?


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How to test your SEO performance?

Incognito browsers? Different browsers?Different Languages? (English/Traditional

Chinese/Simplified Chinese…)Locations?

With/without punctuations!!!Complete sentence (Long tail…)/broken

phrases or search terms


What is difference betweenSEO and SEM?

What is difference betweenSEO and SEM?


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Search Results are DIFFERENT by Website/Language/Location/Age

/Sex/Interests/Behaviors…

Search Results are DIFFERENT by Website/Language/Location/Age

/Sex/Interests/Behaviors…

2. Keywords Research & Analysis for Better SEO


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We have tounderstandSearch Engines can search what you are publishing…

Keywords

Page (Web/FB…)

ContentsMeta & Pic

Settings

Ads Contents

Social Media Contents

Hash # tags

E-Mail Contents

Press Releases

…



How to design your keyword strategy?

My Product

Product Category

My Brand Names

Complementors

Competitors & Players

Channels & Media

Cost Level?

Location?

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If you are a diver watch seller, what are the search terms that

you wantTO BE FOUND?


Search Terms to be FOUND??

• Diver Watch• Dive Watch• 300m Diver Watches• Deep Diving Watches• Slim Diver Watch• Thin Diver Watch• Swiss Made Diver Watch • Men’s Dive Watches• Online Watch Shop• Sport Watches• …


We should list out all the topics that

we want to be FOUND in order to

build up “RELEVANCY”

My Product

Product Category

My Brand Names

Complementors


Channels & Media

Cost Level?

Location?

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SEO/Keywords Web Tools


https://suite.seotesteronline.com/keyword-explorer


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SEM: Matching Types + Search Terms + Negative Keywords!

Exact Match

Phrase Match

Broad Match

• Matching Types:• Broad Match: Coffee Cup

• Broad Match Modifier: +Coffee Cup

• Phrase Match: “Coffee Cup”• Exact Match: [Coffee Cup]

• Search Terms?!• Broad Match: Tea Mugs

• Broad Match Modifier: Coffee Cupcakes

• Phrase Match: Blue Coffee Cup• Exact Match: Coffee Cup

• Negative Keywords


Using broad match modifier, can you give some search terms

examples of diver watches and some negative keywords?


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You should list your top 10 keywordsin the order of priority


My Product

Product Category

My Brand Names

Complementors


Channels & Media

Cost Level?

Location?

Increase your “keyword intensity” for Top 10 keywords as

much as possible (on your Home Page & web pages).


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Assess Keyword Competition & Choose

Target Keywords



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© Matthew Kwan / Solomon.HK

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3. Optimize Your Website in Google Search Results


What can you do in order to

win with Google?• Speed of mobile site and desktop site• Site structure (sitemap.xml is clean & clear?) hierarchical?

• Page, Title, Headings, Text body (clear paragraphs)?• Languages

• Frequently updated Vs Website History• No of pages?• Frequently visited?• Inter (outgoing links & backlinks) & Intra-pages (internal links)

“linked”


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General guidelines

• Search Engine Optimization (SEO) Starter Guide

• Secure your site with HTTPS

• Keep a simple URL structure

• Qualify your outbound links to Google

• Tag site for child-directed treatment

• Browser compatibility

• Avoid creating duplicate content

• Make your links crawlable

• Best practices for website testing with Google Search



Is your website Mobile-

Friendly?www.google.com/webmasters

/tools/mobile-friendly

Is your website Mobile-

Friendly?www.google.com/webmasters

/tools/mobile-friendly

Source: http://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html

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https://search.google.com/u/1/test/mobile-friendly



https://developers.google.com/speed/pagespeed/insights/

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How to write better “SEO” contents?


…the most successful blog

posts in terms of conversions and

organic traffic were between 695

and 929 words.https://www.bluecorona.com/blog

/blog-post-length-and-seo/

…the most successful blog

posts in terms of conversions and

organic traffic were between 695

and 929 words.https://www.bluecorona.com/blog

/blog-post-length-and-seo/

Google’s smart search algorithm—both for mobile and desktop results—has adapted to produce results based on historical data as well as its ranking signals to match the most common intent, and then provide the user with the most “helpful” answer. Knowing this can help you tailor your SEO strategy by matching your content to the most common intent people have when searching for that keyword.

Source: https://www.bluecorona.com/blog/google-ranking-factors-2018

KNOW GO DO BUY

4. Writing Better Page Titles & Meta Descriptions


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If you were asked to prepare contents for…


• What is a better “Search Engine” friendly topic (headline, title, topic) if it is limited to 55 characters with spaces for “Dive Watch”?

• What are the search terms (keywords, phrases, names, people, venues…etc) can you use more often (repeatedly) in the contents?

• What is a better “Search Engine” friendly topic (headline, title, topic) if it is limited to 55 characters with spaces for “Dive Watch”?

• What are the search terms (keywords, phrases, names, people, venues…etc) can you use more often (repeatedly) in the contents?

If you were asked to prepare contents for…


• Precisely 155 characters (with spaces), how to incorporate the most of search terms in the “description”?

• Precisely 155 characters (with spaces), how to incorporate the most of search terms in the “description”?

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Ensure you have your “Focus Keyword”

appearing in the Title &

Description.

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5. Links: Internal Links & External Links & Backlinks


Internal Links & External Links

1. Link keywords to other pages within your website similar to Wikipedia!!

2. Reference links to “trust-worthy” websites/portals whenever is appropriate!!


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Backlinks…some ideas


*All names & brands are property of their respective owners

• Social Media (Profile & Posts)

• Business Directories• Associations?!

• Public Blogs• Digital PR?!

• eMarketplaces• eCommerce

• …

• Social Media (Profile & Posts)

• Business Directories• Associations?!

• Public Blogs• Digital PR?!

• eMarketplaces• eCommerce

• …

6. Google Products That Helps SEO?


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*All names & brands are property of their respective owners

Summary & Conclusion

• Google is very important for Hong Kong and a lot of other markets

• List of your top keywords (search terms) for your business to be used whenever you can in the context of different dimensions

• Refine with the Google Analytics Traffic / Google Search Console results and continue to explore for more possibilities

• Ready your Top 10 keywords & variants for Title-Description-Content writing

• Use social media, business directories…”creditable sources” to create “backlinks” as many as possible

• Ensure your website is technically good for Google.


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Q & A


Thank you!Please give me some feedback.


Find out how to Elevate Your Success in the Right Ways.

[email protected]

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basic ideas of seo for non-technical beginners class 20211113

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