basno ignite (1062011)

21
VIEWS FROM THE ROAD BASNO IS A PLATFORM FOR AUTHENTIC DIGITAL AWARDS AND MERCHANDISE October 7, 2011 – Nicholas Thorne, CEO / Basno

Upload: ty-ahmad-taylor

Post on 20-Jan-2015

388 views

Category:

Documents


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Basno ignite (1062011)

VIEWS FROM THE ROAD BASNO IS A PLATFORM FOR AUTHENTIC DIGITAL AWARDS AND MERCHANDISE

October 7, 2011 – Nicholas Thorne, CEO / Basno

Page 2: Basno ignite (1062011)

Finding the isolation points.

CONCEPTUALIZE

PRODUCTIZE

MARKET

Page 3: Basno ignite (1062011)

I live with my parents.

CONCEPTUALIZE

Page 4: Basno ignite (1062011)

21

3

45

These are the things in my room.

CONCEPTUALIZE

Page 5: Basno ignite (1062011)

They are valuable to me.

CONCEPTUALIZE

Page 6: Basno ignite (1062011)

No one comes to my room.

CONCEPTUALIZE

Page 7: Basno ignite (1062011)

Productize: Can we digitize?

ISO

PRODUCTIZE

Page 8: Basno ignite (1062011)

Don’t forget the whole point.

PRODUCTIZE

Page 9: Basno ignite (1062011)

Take the medal.

BRAND

SCARCITYSINGULARITY

PRODUCTIZE

Page 10: Basno ignite (1062011)

The little blue checkmark.

PRODUCTIZE

Page 11: Basno ignite (1062011)

Actually a piece of paper.

PRODUCTIZE

Page 12: Basno ignite (1062011)

Badge number…

PRODUCTIZE

Page 13: Basno ignite (1062011)

Think simple.

PRODUCTIZE

Page 14: Basno ignite (1062011)

It’s valuable.

PRODUCTIZE

Page 15: Basno ignite (1062011)

ISOMarket: Who’s first?

MARKET

Page 16: Basno ignite (1062011)

The Z Axis

PRODUCT- USER

FIT

GREEDFEAR

MARKET

Page 17: Basno ignite (1062011)

Dual value propositions.

MARKET

Page 18: Basno ignite (1062011)

They’re all sophisticated.

MARKET

Page 19: Basno ignite (1062011)

OPUD-ALAP

MARKET

Page 20: Basno ignite (1062011)

Help me help you.

MARKET

Page 21: Basno ignite (1062011)

Finding the fast-moving current.

MARKET