basno ignite (1062011)
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VIEWS FROM THE ROAD BASNO IS A PLATFORM FOR AUTHENTIC DIGITAL AWARDS AND MERCHANDISE
October 7, 2011 – Nicholas Thorne, CEO / Basno
Finding the isolation points.
CONCEPTUALIZE
PRODUCTIZE
MARKET
I live with my parents.
CONCEPTUALIZE
21
3
45
These are the things in my room.
CONCEPTUALIZE
They are valuable to me.
CONCEPTUALIZE
No one comes to my room.
CONCEPTUALIZE
Productize: Can we digitize?
ISO
PRODUCTIZE
Don’t forget the whole point.
PRODUCTIZE
Take the medal.
BRAND
SCARCITYSINGULARITY
PRODUCTIZE
The little blue checkmark.
PRODUCTIZE
Actually a piece of paper.
PRODUCTIZE
Badge number…
PRODUCTIZE
Think simple.
PRODUCTIZE
It’s valuable.
PRODUCTIZE
ISOMarket: Who’s first?
MARKET
The Z Axis
PRODUCT- USER
FIT
GREEDFEAR
MARKET
Dual value propositions.
MARKET
They’re all sophisticated.
MARKET
OPUD-ALAP
MARKET
Help me help you.
MARKET
Finding the fast-moving current.
MARKET