battle of customer perceptions - sony vs samsung 3d hdtv
DESCRIPTION
Word of Mouth Analysis comparing Sony KDL55HX800 to Samsung UN55C8000.TRANSCRIPT
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©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 [email protected]
Word of Mouth (WOM) Analysis
Customers’ perception of Sony KDL55HX800 3D HDTV
Source Data:
Social Media - customer generated content found on Amazon.com, BestBuy.com, Cnet.com,
Newegg.com and other similar sites and forums.
The following product was included for comparative analysis
Samsung UN55C8000 3D LED HDTV
Methodology:
Only customer’s generated content is analyzed. Consumers’ opinions, without ownership reference, are not part of this analysis. The customer generated content is located, authenticated, de-duped and aggregated for the analysis
The content of the customer reviews is processed by Opinion Miner© software to tag attributes of the discussed products.
The sentiments associated with tagged attributes are quantified for subsequent comparison. The findings are organized to facilitate discovery of customer insights that help to understand why
customers selected to purchase this product or passed it up for a competitor.
www.amplifiedanalytics.com
©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 [email protected]
Summary
Sony KDL55HX800 Customers are very satisfied with its picture quality. It exceeded their
expectations by 57% and they rated their picture quality experience 10% higher than Samsung
UN55C8000 Customers.
The reliability of Sony television exceeded its Customers’ expectations by 34%, while the Customers
of the competing product are left disappointed with reliability of their purchase (0.92).
91% of Sony Customers, who expressed their opinion about Value of their purchase, felt that they got
more than what they paid for. Only 67% of Samsung Customers felt positive about the value of their
choice.
Usability of the Sony KDL55HX800 exceeded their customers’ expectations by a wide margin (86%)as
they commented about “intuitive”, “easy to use” and “easy to setup” experiences. It beats the Samsung
usability perception by 13%.
Even though not a single Customer Experience attribute of this Sony TV have disappointed its
Customers - Sound Quality, Contrast, External Design and Internet Connectivity/Widgets perceptions
are measured below levels of the Samsung competitor.
www.amplifiedanalytics.com
©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 [email protected]
Product Attributes Comparison
Sony KDL55HX800 Samsung UN55C8000
Score Opinions Score Opinions
Negative Positive Negative Positive
Picture quality 1.57 2% 98% 1.43 8% 92%
Usability 1.86 0% 100% 1.64 24% 76%
Price/Value 1.32 9% 91% 1.17 33% 67%
Reliability 1.34 13% 88% 0.92 69% 31%
Customer Support 1.07 43% 57% 1.09 38% 62%
Sound quality 1.18 29% 71% 1.21 0% 100%
Contrast 1.58 0% 100% 1.69 20% 80%
Setup 1.56 0% 100% 1.42 20% 80%
Edge Backlighting 1.12 33% 67% 1.00 50% 50%
Motion handling 1.48 0% 100% 1.10 0% 100%
External set design 1.25 0% 100% 1.32 0% 100%
Internet connectivity 1.20 33% 67% 1.45 23% 77%
Remote control 1.72 0% 100% 1.13 17% 83%
Black level 1.53 0% 100% 1.44 14% 86%
www.amplifiedanalytics.com
©Amplified Analytics Inc. 415-742-2580 206 Water Street, Pt. Richmond, CA 94801 [email protected]
Product Attributes Comparison Diagram
This analysis is produced using Opinion Miner© software.
Source of Data: This analysis uses a statistically representative subset, but not the complete set of the customer reviews published on popular
public sites before October 10, 2010. In the course of an engagement, the complete set would be collected, monitored for updates, processed
and analyzed. Products, brands and their competitors are selected by Amplified Analytics’ customers. For evidence (verbatim) please access
these reports Sony KDL55HX800 and Samsung UN55C8000 by clicking on respective links.
0 0.5 1 1.5 2
Picture quality
Usability
Price/Value
Reliability
Customer Support
Sound quality
Contrast
Setup
Edge Backlighting
Motion handling
External set design
Internet connectivity
Remote control
Black level
Samsung UN55C8000 Score
Sony KDL55HX800 Score