#MOBILENERDS

MATT TONAKCOMMUNITY MANAGER

#MOBILENERDS

THE NERDERY

WE PARTNER WITH CREATIVE MINDS AND BIG THINKERS TO ENGINEER AND EXECUTE THEIR INTERACTIVE PROJECTS

HTTP://WWW.NERDERY.COMTWITTER: @THE_NERDERY

999,977 4882HOURS WORKED SINCE 2003 PROJECTS DOGS IN OUR OFFICE BIKE COMMUTERS

HOURS WORKED, LAST 12 MONTHS

PEOPLE WHO WORK AT THE NERDERY

AVERAGE JANUARY TEMPERATURE

TWO HUNDRED NINTY-NINE

TWENTY-EIGHT

6

FOURº

#MOBILENERDS

HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting app

On Twitter @The_Nerdery

Use the #mobilenerds hashtag

Send us an email at primers@nerdery.com

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BATTLE OF THE FANBOYSAPPLES & ANDROIDS

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JON REXEISEN

INTRODUCTIONS

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ANDREW WATSONINTRODUCTIONS

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USERS

#MOBILENERDS

ANDROID iOS

Skews 18-34 67% more likely to have income greater than 200k

More likely to prefer full featured device More likely to prefer sleek, less featured device

100% more likely to be a PC user 100% more likely to be a Mac user

31% more likely to be a late adopter 50% more likely to be an early adopter

USERS: GENERALIZATIONS

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MARKETSHARE

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ANDROID iOS

More total device activations iPhones are the top 3 selling devices

Tablet support is still in young 39 million iPads sold

10 billion apps sold as of Jan 2012 10 billion apps sold as of Jan 2011 Countdown to 25 billion currently

1 billion apps downloaded per month 1 billion apps downloaded per month

MARKETSHARE: DEVICES

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POSITION ANDROID iOS

1

2

3

4

5

MARKETSHARE: TOP FREE APPS

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POSITION ANDROID iOS

1

2

3

4

5

POSITION ANDROID iOS

1

2

3

4

5

MARKETSHARE: TOP PAID APPS

$0.99

$2.89

$0.99

$6.58

$5.99

$0.99

$0.99

$0.99

$0.99

$0.99

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OPENNESS

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What is “Open”?

• Freedom of devices

• Freedom of rooting

• Freedom of markets

• Releasing of Source Code

OPENNESS: ANDROID

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What isn’t “Open”?

• Google apps

• Software updates

• Freedom of markets

• Releasing of Source Code

OPENNESS: IOS

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USER INTERFACE

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ANDROID iOS

Be mindful of hardware buttons More customizability iOS 5

Context aware menus Be mindful of iCloud

Long press is now for multi-select Leaving the application for Facebook is OK

Style and HIG aren’t required but spelled out Use built in Twitter functions

USER INTERFACE

HUMAN INTERFACE GUIDELINES, AHOYDON’T PUT THE SAME DESIGN ON BOTH PLATFORMS

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DEPLOYMENT

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ANDROID iOS

$25 one time $99/year

Publishing instantaneously 5 day review process

No rejections Possible rejections if you don’t follow the guidelines

Multiple markets have different rules (Amazon, no marketplace, etc) Only one marketplace

Linking and Discoverability Linking and Discoverability

DEPLOYMENT: THE DIFFERENCE

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THE FUTURE

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ANDROID iOS

Market is going to become more lucrative Better sharing support

High profile games User interface largely to stay the same

Continued device fragovation Apple will continue to sell the #1 and #2 best selling phones

OS fragmentation going to get better Possible move into new markets

Continued growth in tablets

THE FUTURE

WHERE IS THE PLATFORM GOING TO BE IN 2013?

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HUG IT OUT

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• Always have a mobile strategy Apple sold more iOS devices were sold in 2011 than all the Macs it sold in 28 years.

• Embrace the platform and users

• iOS doesn’t have to lose for Android to win

• Industry is changing - it’s going to be exciting.

HUG IT OUT: WHY CAN’T WE BE FRIENDS

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QUESTIONS?Using the questions panels in the GoToMeeting app

On Twitter @The_Nerdery

Use the #mobilenerds hashtag

Send us an email at primers@nerdery.com

More answers online at http://nerdery.com

#MOBILENERDS

#MOBILENERDS