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Serving the gay, lesbian, bisexual, and transgender communities since 1971

Reach San Francisco’s most loyal LGBT customers

The Bay Area Reporter is San Francisco’s oldest and largest local newspaper serving the lesbian, gay, bisexual and transgender communities, and the premier LGBT weekly newspaper of Northern California. Founded in 1971, the B.A.R. has grown over the past 40+ years to become one of the most influential newspapers in the San Francisco Bay Area’s diverse cosmopolitan community.

Readers are loyal, passionate and supportive because they rely on the B.A.R. for consistent, quality reporting that can be found nowhere else. As the leading weekly LGBT publication, only the B.A.R. offers fresh, timely coverage of events. It is must-reading for local residents and anyone interested in San Francisco.

The B.A.R. is regarded for its original writing of news, commentary, and arts and entertainment coverage that is relevant to our lives. The B.A.R. was awarded “Best Community Newspaper of 2006” by the San Francisco Bay Area Publicity Club. News editor Cynthia Laird received the “2008 Excellence in Journalism Award” by the Northern California Chapter of the National Lesbian & Gay Journalist Association. Assistant news editor Matthew Bajko was honored in 2008 by the San Francisco Peninsula Press Club for his reporting and political columns.

Find us online at: eBAR.com.

Reach 120,000 affluent, active, educated readers monthly throughout San Francisco’s greater Bay Area

The Bay Area Reporter reaches 120,000 readers every week and 480,000 every month.

The B.A.R. is distributed in central San Francisco, and the greater Bay Area.*

North Bay: San Rafael, Marin, Novato, zzzzSanta Rosa, Forestville, Guerneville, Vallejo

East Bay: Berkeley, Oakland, Walnut Creek, Concord, Hayward, Fremont

Peninsula & South Bay: San Mateo, Redwood City, Mountain View, Sunnyvale, Campbell, Santa Clara, San Jose, Santa Cruz

*Verified Audit Circulation Annual Report 2010

The

O&AOut&About

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Serving the gay, lesbian, bisexual, and transgender communities since 1971

Have your message seen by over 120,000 potential customers a month who are part of a diverse, vibrant community. The Bay Area Reporter is the premier LGBT newspaper of Northern California by providing fresh, timely coverage of the news, arts, entertainment, politics, and events.

San Francisco is one of the world’s most influential cities affecting trends in the LGBT market. Use the publication that has been read weekly for over 40 years by San Francisco’s trend-setting community.  

Bay Area Reporter reaches...

Loyal, consistent readers:

64% of consumers have read 5 of the last 6 issues published

More than 50% of all issues are read by more than one household member, and 33% are shared with someone outside the household or workplace

Readers who are likely to purchase advertised products and services:

94% are likely to purchase items advertised by a local business, and 89% express this intention for national businesses

Readers who hold assets in more forms than other U.S. adults:

Readers are more likely to have a 401(k), IRA, stocks, mutual funds and money market funds

Readers with a higher net worth than the average U.S. adult:

A quarter (26%) of the average readers have a net worth of $500,000 or more, compared to 14% of other US adults

Readers who have higher household incomes and personal incomes than other U.S. adults:

54% have household incomes of $75,000 or more, compared to 25% of other U.S. adults

38% have personal incomes of $100,000 or more, compared to 21% of other U.S. adults

(*Verified Audit Circulation Annual Report 2010)(** Community Marketing Inc.’s Annual LGBT Community Survey 2010-2011)

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FULL COLOR DISPLAY AD: add 30% to B&W 1-time net priceSpecial Placement: add 15% to 1-time net price*Back Cover: add 10% to 1-time net price*Inside Front or INSIDE BACK: add 15% to 1-time net price*2-PAGE Spread: no placement charge*Subject to space available basis

ARTWORK DEADLINEDeadline for ad submissions is 12 noon on Friday before publication date. Issues are published every Thursday.

For advertising information, contact:Scott Wazlowski415.861.5019, ext. 101 s.wazlowski@ebar.com

INSERTS$85.00 net per 1000 pieces. 1000 pieces minimum. Maximum size is 8.5” x 11.”Minimum size is 4” x 6.” Limited, targeted distribution available. Reserve three weeks prior to publication date. Inserts to be delivered to press two weeks in advance of publication date.

AD PRODUCTION SPECSWe prefer print-ready ads as PDF files. We also accept TIFF, EPS, and JPEG files – however, the resolution for these must be at least 300 dpi. If sending a JPEG, please save at the maximum quality setting.

Shadow detail for all greyscale images should be set at an 82% black point. Highlight areas should be at a 2% white point. Image resolution is 300 dpi at 100% size.

Ads can also be sent on CDs.

EMAIL NEWSLETTERUpload your ad file to our weekly email newsletter, sent every Wednesday night to notify readers of the new edition and latest headlines. $50 net per ad file.

Inquire about online advertising on our web site at eBAR.com.

SIZE OPEN - NET FREQUENCY DISCOUNTS - NET RATE

1-time rate 6 weeks 13 weeks 26 weeks

-10% -15% -20%

1 COL. x 1" – 1.75"w x 1"h $26.50 $23.85 $22.53 $21.20

1 COL. x 2" – 1.75"w x 2"h $53.00 $47.70 $45.05 $42.40

1 COL. x 3" – 1.75"w x 3"h $79.50 $71.55 $67.58 $63.60

BUSINESS CARD – 3.75"w x 2"h $106.00 $95.40 $90.10 $84.80

2 COL. x 3" – 3.75"w x 3"h $159.00 $143.10 $135.15 $127.20

1/10 PAGE – 3.75"w x 4"h $212.00 $190.80 $180.20 $169.60

1/8 PAGE – 3.75"w x 5"h $265.00 $238.50 $225.25 $212.00

1/6 PAGE – 3.75"w x 7"h $371.00 $333.90 $315.35 $296.80

3 COL. STRIP – 5.75"w x 3"h $238.50 $214.65 $202.73 $190.80

1/4 PAGE – 5.75"w x 7.625"h $636.00 $572.40 $540.60 $508.80

1/3 PAGE – 5.75"w x 11"h $874.50 $787.05 $743.33 $699.60

1/2 PAGE VER. – 7.75"w x 10" $1060.00 $954.00 $901.00 $848.00

1/2 PAGE HOR. – 9.75"w x 7.625" $1060.00 $954.00 $901.00 $848.00

FULL PAGE** – 9.75"w x 16"h $1525.00 $1372.50 $1296.25 $1220.00

2-PAGE SPREAD** $3050.00 $2745.00 $2592.50 $2440.00

**Special discounted price

DISPLAY ADVERTISING RATES – BLACK & WHITE

2-PAGE SPREAD

FULL PAGE 1/2 PAGE HORIZONTAL

1/2 PAGE VERTICAL 1/3 PAGE

1/4 PAGE 1/6 PAGE

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FULL COLOR CLASSIFED AD: add 45% to B&W 1-time net price

CLASSIFIED ARTWORK DEADLINEDeadline for ad submissions is 3 PM on Friday before publication date. Issues are published every Thursday.

For advertising information, contact:Scott Wazlowski415.861.5019, ext. 101 s.wazlowski@ebar.com

WEB ADS(All web ads must be built to exact specs below.)SKYSCRAPER ADS: 120 pixels wide x 600 pixels high$50.00 net – static, non-Flash ads$75.00 net – animated, Flash adsSMALL STRIP ADS: 120 pixels wide x 240 pixels high$35.00 netTEASER ADS: 120 pixels wide x 75 pixels high$20.00 net

72dpi; GIF, JPEG or SWF (Flash) files only1/4 page to full-page ad in the newspaper receives a free large strip ad.

AD PRODUCTION SPECSWe prefer print-ready ads as PDF files. We also accept TIFF, EPS, and JPEG files – however, the resolution for these must be at least 300 dpi. If sending a JPEG, please save at the maximum quality setting.

Shadow detail for all greyscale images should be set at an 82% black point. Highlight areas should be at a 2% white point. Image resolution is 300 dpi at 100% size.

Ads can also be sent on CD.

Inquire about online advertising on our web site at eBAR.com.

1 COL. x 3" BUSINESS CARD

2 COL. x 3" 2 COL. x 4"

1/5 PAGE 3 COLUMN STRIP

SIZE OPEN-NET FREQUENCY DISCOUNTS - NET RATE

1-time rate 6 weeks 13 weeks 26 weeks

-10% -15% -20%

1 COL. x 1" – 1.75"w x 1"h $28.75 $25.88 $24.44 $23.00

1 COL. x 2" – 1.75"w x 2"h $57.50 $51.75 $48.88 $46.00

1 COL. x 3" – 1.75"w x 3"h $86.25 $77.63 $73.31 $69.00

BUSINESS CARD – 3.75"w x 2"h $115.00 $103.50 $97.75 $92.00

2 COL. x 3" – 3.75"w x 3"h $172.50 $155.25 $146.63 $138.00

2 COL. x 4" – 3.75"w x 4"h $230.00 $207.00 $195.50 $184.00

1/8 PAGE – 3.75"w x 5"h $287.50 $258.75 $244.38 $230.00

3 COL. STRIP – 5.75"w x 3"h $258.75 $232.88 $219.94 $207.00

1/4 PAGE – 5.75"w x 8"h $690.00 $621.00 $586.50 $552.00

1/2 PAGE VER. – 7.75"w x 10"h $1150.00 $1035.00 $977.50 $920.00

1/2 PAGE HOR. – 9.75"w x 8" h $1150.00 $1035.00 $977.50 $920.00

FULL PAGE** – 9.75"w x 16"h $1525.00 $1372.50 $1296.25 $1220.00

**Special discounted price

CLASSIFIED ADVERTISING RATES – BLACK & WHITE

1 COL. x 1" 1 COL. x 2"

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WEB AD DIMENSIONS:SKYSCRAPER ADS: 120 pixels wide x 600 pixels high

LARGE SKYSCRAPER ADS: 160 pixels wide x 600 pixels high

SMALL STRIP ADS: 120 pixels wide x 240 pixels high

TEASER ADS: 120 pixels wide x 75 pixels high

LEADERBOARD ADS: 728 pixels wide x 90 pixels highSQUARE ADS:300 pixels wide x 250 pixels high

GENERAL INFORMATION1/4 to Full Page print ads receive comp web banner ad.

All banner ad files should be sent as 72dpi; GIF, JPEG or SWF (Flash) files onlyAll web ads may be linked to your website. You must provide the jump address.

All web ads MUST be built to these exact specs.

For advertising information, contact: Scott Wazlowski

415.861.5019, ext. 101 • s.wazlowski@ebar.com

SKYSCRAPER ADS$50 per 8 day posting (Static, non- Flash)

$75 per 8 day posting (Animated, Flash)

Large Skyscraper $70 static, $90 animated

LEADERBOARD ADS$150 static, $175 animated

SMALL STRIP ADS$35 per 8 day posting

TEASER ADS$20 per 8 day posting

ONLINE WEB AD - NET RATES

SQUARE300 X 250

LEADERBOARDS728 X 90

TEASER 120 X 75

SMALL STRIP120 X 240

SKYSCRAPER120 X 600

LARGESKYSCRAPER

160 X 600

LEADERBOARD SQUARE ADS

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2012 Editorial – Event Calendar

Following is a list of important and popular advertising dates for 2012.

Annual events throughout the year attract thousands to San Francisco. In 2011 the LGBT Pride Parade attracted 1,000,000 attendees; the International Gay and Lesbian Film Festival (eleven days of continuous activities) sold 66,000 tickets; and attendance at various weekend events and fairs steadily increased (Lazy Bear Weekend: 35,000; Up Your Alley Fair: 10,000; Folsom Street Fair: 300,000; Castro Street Fair: 80,000; and Halloween: 50,000).

Other popular advertising dates include functions for SF’s many well-known cultural organizations, as well as state and federal election coverage.

Please direct advertising questions and reservations to:

Scott Wazlowski415.861.5019, ext. 101 • s.wazlowski@ebar.com

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2012 Editorial - Travel Section Calendar

At least once per month we politely ask our readers to please go away.

In population and spending power, the San Francisco Bay Area is the epicenter of gay culture in the U.S.

The Bay Area Reporter publishes 14 travel sections annually, the most of any gay newspaper in California, perhaps the nation.

Our writers travel the globe and offer expert advice for destinations, providing tips on everything from hotels to restaurants to vacation deals.

The following is a list of the dates and destinations the Bay Area Reporter’s travel section will cover in 2012.

Please direct advertising questions and reservations to:

Scott Wazlowski415.861.5019, ext. 101 • s.wazlowski@ebar.com

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Serving the gay, lesbian, bisexual, and transgender communities since 1971

Advertising rates andinformation for�� �������2012 www.bartabsf.com

BARTABthe publication and website for the LGBTcommunity

in the San Francisco

Bay Area, produced by the staff of the Bay Area

Reporter.

✶

Be a part of BARtab, the Bay Area’s LGBT nightlife guide from the nation’s oldest gay newspaper.Inserted once a month in the weekly edition of the Bay Area Reporter, BARtab is also available at more than 70 bars, shops, and nightclubs throughout the Bay Area.

You’ll find insightful articles, celebrity interviews, vivid photos and comprehensive listings in a glossy, all color, pocket-sized magazine format.

BARtab‘s hip style and continually updated website bartabsf.com will feature up-to-the-minuteposts on nightly events; essential reading for LGBT men and women and their friends whoenjoy local bars and dance clubs with noted DJs and live performances. Look for some ofthese features:

✮ Advance articles on artists performing live in local venues✮ Diverse coverage of all communities, from bears to drag✮ Photo page of fun, lively patrons at selected local nightspots✮ Music reviews of CDs by local and visiting performers✮ Comprehensive, convenient listings of Bay Area bars and nightclubs✮ Personal playlists recommended by local DJsBARtab is edited by B.A.R.‘s Assistant Arts Editor Jim Provenzano, who brings more than two decades of experience in all aspects of LGBT media.

Formerly of LA Weekly, OUT Magazine and The Onion, B.A.R. Art Director Kurt Thomas designs BARtab‘s print and web editions.

BARtab‘s contributors include Marques Daniels, the popular nightlife blogger and journalist. Prolific photographers Steven Underhill, Rick Gerharter, Rich Stadmiller and newcomer Georg Lester visualize our colorful diverse nightlife community.

What otherpublication hasmore than 40 years of experience? Sign up now to place an ad!

For advertising information,

contact:

Scott Wazlowski415.861.5019 ext. 101 s.wazlowski@ebar.com

Web site

BARtab‘s online presence keeps pace with a mobile readership, using applications and formatscompatible with current communication platformsand social networking sites like Facebook.

BARtab showcases the newest trends and happeningsin gay and gay-friendly hotspots, while keeping tabs onthe classic favorites.

BARtab‘s web site is dynamic and interactive. Dailyupdates keep our content fresh. Registered memberscan upload images of their own clubbing exploits.Promoters can publicize their events with updatesso users have real-time information and access. Members also rate events and venues, creating an active community of savvy patrons.

Editorial and Event Calendar

BARtab covers events at nightclubs that host themedevents, catered to your timed advertisement plans.Please direct advertising questions and reservationsto our sales staff by calling (415) 861-5019.

Annual events throughout the year attract thousandsto San Francisco. The LGBT Pride Parade, the Interna-tional Gay and Lesbian Film Festival, Lazy BearWeekend, Up Your Alley Fair, Folsom Street Fair, Castro Street Fair and Halloween have special issuesdevoted to these bar and nightclub events.

photo credits: Rich Stadmiller, Steven Underhill, Rick Gerharter, Georg Lester.(People in photos are willing subjects, were not compensated, nor should be construed as endorsing any product.)

(*Verified Audit Circulation Annual Report 2010)(** Community Marketing Inc.’s Annual LGBT Community Survey 2010-2011)

Reach San Francisco’s most loyal LGBT customers

The Bay Area Reporter is San Francisco’s oldest and largest local newspaper and

web site serving the lesbian, gay, bisexual and transgender communities, and the

premier LGBT weekly newspaper of Northern California. Founded in 1971, the B.A.R.

has grown over the past 40 years to become one of the most influential information

sources for the San Francisco Bay Area’s diverse cosmopolitan community.

As the leading LGBT news and entertainment publisher, only the B.A.R. offers fresh,

timely coverage of events. It is must-reading for local residents and anyone interested

in San Francisco. BARtab expands that decades-long reputation by adding lively

coverage of the Bay Area nightlife scene.

Reach about 480,000 affluent, active, informed readers monthly throughout

San Francisco’s greater Bay Area.

The B.A.R. is read by nearly 120,000 people every week and 480,000 every month.**

The B.A.R. and BARtab are distributed in central San Francisco and the greater Bay

Area; in the North Bay: San Rafael, Marin, Novato, Santa Rosa, Forestville, Guerneville,

Vallejo; in the East Bay: Berkeley, Oakland, Walnut Creek, Concord, Hayward, Fremont;

and in the Peninsula and South Bay: San Mateo, Redwood City, Mountain View,

Sunnyvale, Campbell, Santa Clara, San Jose.*

The B.A.R. reaches loyal, consistent readers: 64% of consumers have read 5 of the last

6 issues published. More than 50% of all issues are read by more than one household

member and 33% are shared with someone outside the household or workplace. **

Readers are likely to purchase advertised products and services: 94% are likely to

purchase items advertised by a local business and 89% express this intention for

national businesses. San Francisco is one of most influential cities affecting trends in

the LGBT market.

With this strong foundation, BARtab brings nightlife information to

local readers and expands promotional opportunities for you.

Distributionis confirmed by Verified Audit Circulation.For more information or the annual report,please contact our Advertising Department at (415) 861-5019.

FULL PAGE5.25” X 8.25”

1/2 PAGE V 2.25” X 7.75”

1/2 PAGE H 4.625” X 3.75”

1/4 PAGE 4.625” X 2”

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SKYSCRAPER120 X 600

TEASER120 X 75

SMALL STRIP120 X 240

LARGE SKYSCRAPER160 X 600

LEADERBOARDS728 X 90

SQUARE300 X 250

Print Ad NET Rates & SpecsLAYOUT SPECS: TRIM: 5”X 8” • LIVE AREA: 4.625”X7.75” • BLEED: 5.25”X8.25”Full page sizes include .25” for Bleed. Please keep all informtion within the live area.

FULL PAGE-color: 5.25 x8.25 - $740 (includes online ad)

HALF PAGE VERTICAL-color: 2.25”w x 7.75” h - $380

HALF PAGE HORIZONTAL-color: 4.625”w x 3.75”h - $380

QUARTER PAGE-color: 4.625”w x 2”h - $200

**5% frequency discount for 3 consecutive issues**10% frequency discount for 6 consecutive issues**Add 10% for special placement: page 2 or 3; center or back pages.

Flattened pdf or jpg files; 300 dpi resolution; CMYK color process

Online Ad NET Rates & SpecsLarge Skyscraper Ads$70 per 8 day posting (Static, non-Flash)$90 per 8 day posting (Animated, Flash)

Skyscraper Ads$50 per 8 day posting (Static, non-Flash)$75 per 8 day posting (Animated, Flash)

Small Strip Ads$35 per 8 day posting

Teaser Ads$20 per 8 day posting

online ad Sizes...Large Skyscraper Ads:160 pixels wide x 600 pixels high - $70-$90

Skyscraper Ads: 120 pixels wide x 600 pixels high - $50-$75

Small Strip Ads: 120 pixels wide x 240 pixels high - $35

Teaser Ads: 120 pixels wide x 75 pixels high - $20

Leaderboard Ads: 728 pixels wide x 90 pixels high

Square Ads: 300 pixels wide x 250 pixels high

online ad Specs...All banner ad files should be sent as 72 dpi; RGB color; GIF, JPG or SWF (Flash) files only.

All web ads may be linked to your website. You must provide the URL.

All web ads MUST be built to these exact specs.

Advertised and sponsored events will get twice the visibility with print and web ad specials.

#1 in the San Francisco Bay Areafor Competitive rates.Greatest print run.Largest readership.Most loyal customers. 70,000 online visits a month.

AD SIZES FOR BARTAB

FULL PAGE: (W/BLEED)

5.25” x 8.25”

LIVE AREA:LIVE AREA: 4.625” x 7.75”

TRIM: 5” x 8”

1/2 PAGE Vertical:

2.25” x 7.75”

1/2 PAGE Horizontal:

4.625” x 3.75”1/4 PAGE:

4.625” x 2”