bbsi summer brochure 2012

Bournemouth Business School International

Summer Courses2012

www.bbsi.co.uk

Accredited by the

for the teaching of English

BRITISHCOUNCIL

Avon House, 26-28 St Peter’s RoadBournemouth BH1 2LW, England

Tel: +44 (0) 1202 780777; Fax: +44 (0) 1202 780888; e-mail: [email protected]


www.bbsi.co.uk

Accredited by the


BRITISHCOUNCIL

Summer Courses2012

(2 July-21 September)CONTENTS

Page NoIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Accommodation & Welfare . . . . . . . . . . . . . . . . . . . . . . . . 4General English . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5English & IELTS [Academic] Preparation . . . . . . . . . . . . . . 6General English, Computing & IT Skills . . . . . . . . . . . . . . . 7Communication & Business Skills . . . . . . . . . . . . . . . . . . . 8International Business English . . . . . . . . . . . . . . . . . . . . . 9Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Management & Business Skills . . . . . . . . . . . . . . . . . . . . . 11Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Marketing & Business Skills . . . . . . . . . . . . . . . . . . . . . . . . 13Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Finance & Business Skills . . . . . . . . . . . . . . . . . . . . . . . . . 15Hospitality & Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Hospitality, Tourism & Business Skills . . . . . . . . . . . . . . . 17Legal Studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Legal Studies & Business Skills . . . . . . . . . . . . . . . . . . . . . 19Sports, Leisure & Recreation . . . . . . . . . . . . . . . . . . . . . . . 20

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www.bbsi.co.ukwww.bbsi.co.uk

www.bbsi.co.uk

Accredited by the


BRITISHCOUNCIL

Introduction

BBSI offers international students training in a wide range of nationally accredited academic courses in popular subjects, in the medium of English, including University

Foundation and Pre-Masters courses, and a variety of specialised and tailored training programmes. Our UK university placement service provides entry to a choice of UK universities.

As a mark of our quality, BBSI is certified with the National Quality Assurance ISO 9001 standard. Also, BBSI is accredited by the British Council and is a member of English UK, Business English UK and IALC. BBSI

holds an NCFE Investors In Quality (IIQ) Licence in recognition of the fact that our training programmes meet the quality standards set by this leading awarding body for nationally recognised qualifications. Additionally,

BBSI is a Registered Centre for the University of Cambridge ESOL Examinations Board, and is an Approved Training Centre for the Chartered Management Institute. BBSI is a licensed

Tier 4 sponsor under the UK Border Agency Points-Based System.

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BBSI was founded in 1992 and occupies 3 prominent Victorian buildings located in the centre of Bournemouth, a beautiful seaside resort on the south coast of England. During the summer

months, July-September, we offer short courses in English, and participants can study popular business or specialised subjects. Our summer study programmes are conducted around a summer social programme, and

enable students to develop competent communication skills and prepare for a variety of English and Business English qualifications, as well as the IELTS examination, the University of Cambridge

ESOL International Certificate in Financial English (ICFE), or the International Legal English Certificate (ILEC). Depending on their choice of study programme, students

can also study for and acquire a variety of Business Skills.

BBSI comprises 23 classrooms and we utilise a choice of DVD, digital, CD and interactive ‘Smart Board’ facilities. School capacity is around 300 students. Facilities include 2 fully-networked IT

Multi-Media Centres, and Wi-Fi high-speed Broadband access throughout the premises. There is a Student Common Room with satellite television and refreshment facilities. In addition, BBSI has

a reference library, a garden and patio area for relaxation, and parking areas for bicycles.



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Bournemouth

Bournemouth is a holiday town with a reputation for being sophisticated and vibrant. The town is a regional centre for commerce, with 2 universities, and is a unique and popular place in which to live and study throughout the year. There is lively nightlife with a wide range of quality entertainment, including cinemas, concerts, theatres, night clubs, bars and restaurants. Our shops cater for all tastes. Bournemouth is also famous for its 7 miles of sandy beaches, beautiful parks and gardens, and its cosmopolitan atmosphere. There is also easy access to many regional cultural attractions. Bournemouth International Airport has daily flights to numerous UK and European destinations and there are daily sea ferries from Poole to France, Spain and the Channel Islands.

Surrounding Area

The beautiful coastal area to the east and west of Bournemouth is a designated World Heritage Site. To the west of Bournemouth lies the ancient port of Poole, situated within a vast natural harbour. Poole provides access to wildlife, deserted islands and beautiful landscapes.

Travel Details

Bournemouth is less than 2 hours travelling time from London by coach, train or car. On their first morning at BBSI, students are welcomed to the School and are provided with an appreciation of local services and amenities. Transport facilities are explained, including those bus routes between BBSI and the residential areas where our homestay accommodation is located. Most bus journeys in and around Bournemouth take between 10 and 20 minutes.

Transfer to Bournemouth

We offer a transfer service from airports, seaports, and rail and coach stations to take students directly to their accommodation.

Location

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Poole Harbour

Aerial view of Bournemouth


www.bbsi.co.uk

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Accommodation &

Welfare

4

Dinner at a Homestay

An Executive Homestay

Trouville Lodge Residential

Accommodation

While you study in Bournemouth, it is important that you are comfortable in your domestic environment, that you mix with as many native-speakers of English as possible, and absorb the local culture in your everyday activities. BBSI therefore offers various accommodation options to suit your personal requirements, including homestay accommodation, hotel and guest house accommodation and residential facilities. BBSI selects only quality accommodation that complies with the English UK Homestay Charter and Accreditation UK Guidelines.

Standard Homestay Accommodation. One of the best ways to ‘acquire’ the English language outside the classroom and to experience the British culture is to live with a British family. BBSI homestay accommodation includes a comfortable single study/bedroom, and is available on a part-board basis (breakfast and evening meal Monday-Friday, with full-board facilities (all meals) at weekends), or on a bed and breakfast or self-catering basis.

Executive Homestay Accommodation. The executive homestay option provides accommodation in a high-quality home in an exclusive residential area, with study/bedrooms of above-average size and with en-suite/private bathroom facilities. Moreover, most of our executive rooms have television and Internet connection.

Residential Accommodation. BBSI provides a range of residential accommodation on a self-catering, room only or bed and breakfast basis. These residences range from a town-centre, university-style residence to hotel-style residences, with 2*, 3* and 4* ratings. Fees vary according to location and room type. Full details are at www.bbsi.co.uk.

Guest Houses & Hotels. BBSI can recommend several small, friendly guest houses and hotels close to our premises that would suit all budgets. You can choose a room with or without a private bathroom, and breakfast is included. Dinner can also be provided on request.

Welfare Facilities. BBSI staff have developed a unique understanding of international students, and we recognise that individuals have widely different welfare and cultural needs. Our policy is to provide and maintain a safe and healthy environment for study. Welfare staff are on hand throughout normal School opening hours, and emergency staff are contactable at weekends and overnight.

Dinner at a Homestay



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General English

Our summer courses in General English are modular in format so that students can join a course at any time during the summer and study for periods that suit their personal circumstances. We

offer a choice of 4 study programmes that vary in intensity to suit particular needs and range from Elementary Level (CEFR A1) to Advanced Level (CEFR C1).

Course Codes.

GE 20. Twenty lessons (15 hrs) weekly [CEFR A1-C1].GE 24. Twenty-four lessons (18 hrs) weekly [CEFR A1-C1].GE 30. Thirty lessons (22.5 hrs) weekly [CEFR A1-C1].GE 40. Forty lessons (30 hrs) weekly [CEFR B2-C1].

Courses can be studied for periods of between one and 12 weeks. All lessons are 45 minutes.

Award. BBSI Certificate in General English

Minimum Age. 16 years

Additional Qualifications

Students who attend the GE 30 and GE 40 courses for the full 12-week period can additionally prepare for a range of different

†University of Cambridge ESOL qualifications. Alternatively, GE 30 and GE 40 participants can opt to join our ongoing weekly +English Language Workshop (ELW) at a language level to suit their needs.

Optional Examinations

University of Cambridge FCEUniversity of Cambridge CAEUniversity of Cambridge BEC

Course Structure & Content

10 lessons weekly grammar & functions 2 lessons weekly vocabulary development 4 lessons weekly reading & writing skills 4 lessons weekly speaking, listening & pronunciation skills 4 lessons weekly (GE 24 only) additional speaking, reading, writing & listening skills10 lessons weekly (GE 30 & GE 40 only) selected from:

* preparation for University of Cambridge FCE * preparation for University of Cambridge CAE * preparation for University of Cambridge BEC * +English Language Workshop

10 lessons weekly (GE 40 only) discussion, conversation & current affairs

Course Objectives

* to develop a sound knowledge of English grammar* to acquire a broad range of relevant English vocabulary* to develop effective listening & reading skills* to build fluency in English communications generally* to maximise the learning experience in the UK* to prepare for Cambridge ESOL examinations (GE 30 & GE 40 only)

* to gain insights into the language & culture of the UK (GE 40 only)

+ English Language WorkshopThe English Language Workshop is designed to provide

language support for those students who do not intend to prepare for a specific examination. The Workshop includes extensive skills practice in

English, which is useful for those who need to improve their ability to communicate effectively in a professional international environment, or who later

decide to acquire a higher-level qualification.

† University of Cambridge ESOL Examinations

FCE (First Certificate in English)FCE is an Upper-Intermediate level examination that indicates sufficient proficiency in English

to be of practical use in clerical, secretarial and managerial jobs for example, or in the tourist industry, where contact with English speakers is required. FCE is also useful preparation for students

working towards higher-level examinations, such as the CAE.

CAE (Certificate in Advanced English)CAE is the second-highest level of Cambridge ESOL examination and is ideal for those

who want to work or study abroad. A CAE certificate demonstrates language skills in a wide range of contexts. The examination is based on realistic tasks, and indicates the ability to use the

language in practical situations, such as meetings and discussions.

BEC (Business English Certificate)There are 3 levels of BEC examination: the BEC Preliminary, BEC Vantage and BEC Higher.

All 3 examinations are ideal for students preparing for careers in the fields of international business and commerce, where a good knowledge of English is required to function effectively. BEC

certificates are internationally recognised and demonstrate that the holder has acquiredan appropriate standard of English in a professional context.

(Additional examination fees would apply.) 5Bournemouth beach

An Executive Homestay


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Our summer courses in English & IELTS [Academic] Preparation are modular in format, so that students can join the courses at any time throughout the summer and study for periods that suit

their personal circumstances. The courses are suitable for those with a minimum English language level equivalent to IELTS 4.5, or CEFR B1, who require an internationally-recognised English language qualification to prove their academic communication skills to universities, colleges of further education or future employers.

There are 2 study options: the EIP 30 (30 lessons, ie 22.5 hours week-ly) and the more intensive EIP 40 (40 lessons, ie 30 hours weekly). The courses are offered at different language levels, can be joined on most Mondays, and can be studied for periods of between 4 and 12 weeks. The course syllabi include extensive vIELTS [Academic] Examination Preparation and ‡Academic Study Skills. The course is conducted around a busy social and activity programme.

Course Codes. EIP 30 & EIP 40

Course Duration. 4-12 weeks

Minimum Entry Level. IELTS 4.5, CEFR B1


Award. BBSI Certificate in English & IELTS [Academic] Preparation

Optional Examination. IELTS [Academic]


10 lessons weekly in grammar & functions 2 lessons weekly in vocabulary development 4 lessons weekly in reading & writing skills 4 lessons weekly in speaking, listening & pronunciation skills10 lessons weekly in IELTS Examination Preparation & Academic Study Skills (EIP 30 only), or20 lessons weekly in IELTS Examination Preparation & Academic Study Skills (EIP 40 only)

Course Objectives

* to develop a sound knowledge of English grammar * to acquire a broad range of relevant English vocabulary * to develop effective listening & reading skills * to maximise the learning experience in the UK * to acquire necessary academic study skills

* to provide IELTS examination practice & prepare students for all 4 IELTS [Academic] examination papers

English &

IELTS [Academic] Preparation

‡ Academic Study SkillsStudents require sound academic study skills when preparing for further study at a UK college

or university, or for ongoing professional or vocational training. Academic study skills are therefore included within the IELTS examination preparation elements of this course. Topics and

skills covered include the following:

* effective writing ability* listening comprehension & note-taking

* classroom, self-study & personal organisational skills* effective reading comprehension

* effective time management

v IELTS [Academic] Examination Preparation

IELTS is the preferred assessment method for universities in English-speaking countries. Examinations take place monthly and a place

can be secured at the time of booking with BBSI. Candidates must bookthe examination at least 6 weeks prior to each sitting.

(Additional examination fees would apply.)

Comprehensive details of all BBSI coursescan be found on our website at www.bbsi.co.uk.Full details of each course can be downloaded in pdf

format, which provide a week-by-week breakdownof course structure and content.

6 Bournemouth Gardens



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International Computer Driving Licence®

The International Computer Driving Licence® (ICDL) is an internationally-recognised qualification

that verifies practical competence in computer skills in either a professional or personal capacity and is the fastest

growing international IT user-qualification. It is designed specifically for those who wish to gain a benchmark

qualification in computing to enable them to develop their IT skills and enhance their

career prospects.

The ICDL raises an individual’s level of competency in IT & computing skills; improves

personal productivity, both at home & at work; requires no prior knowledge of IT or computer skills; and provides

individuals with an internationally-recognised qualification.


Our summer course in General English, Computing & IT Skills comprises 30 lessons (22.5 hours) weekly. The course enables participants to acquire English-language communication skills,

while also developing their knowledge of Microsoft® software, computers, computing and IT skills. The course is designed for those with a minimum English language level equivalent to IELTS 5.0, or CEFR B2, and can be studied for periods of between 4 and 12 weeks. The computing and IT skills elements offer tutor-guided project work and the use of a variety of basic IT computer software packages.

Participants choosing the full 12-week option can acquire the International Computer Driving Licence®(ICDL) qualification. The course is conducted around a busy social and activity programme.

Course Code. EIT




Award. BBSI Certificate in General English, Computing & IT Skills

Optional External Examination. International Computer Driving Licence®


10 lessons weekly in grammar & functions 2 lessons weekly in vocabulary development 4 lessons weekly in reading & writing skills 4 lessons weekly in speaking, listening & pronunciation skills10 lessons weekly in computers, computing & IT skills

Course Objectives

* to develop a sound knowledge of English grammar * to acquire a broad range of relevant English vocabulary * to develop effective listening & reading skills * to build fluency & confidence in speaking & pronunciation * to integrate students into UK culture * to maximise the learning experience in the UK * to acquire the specialised vocabulary of computers, computing & IT * to become familiar with Microsoft Internet Explorer® & other browsers * to practise using Microsoft Outlook Express® & other e-mail software * to develop word-processing skills using Microsoft Word® * to create spreadsheets, tables, graphs & charts using Microsoft Excel® * to become familiar with basic presentation skills using Microsoft PowerPoint® * to prepare students for an internationally-recognised computer skills qualification (optional)

General English, Computing &

IT Skills

7

A BBSI IT Class


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Accredited by the


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Communication &

Business Skills

Our Summer course in Communication & Business Skills can be studied for periods of between 4 and 12 weeks’ duration, and is carefully designed for international students with a minimum

English language level equivalent to IELTS 5.0, or CEFR B2. This 30-lesson (22.5 hour) weekly study programme is one of BBSI’s most enduring business English courses, and provides a useful grounding in business English and professional communication skills. It represents a challenging step up from general English and is recognised as being demanding in respect of the amount of output required by students, who need to collaborate in teams, produce work of a professional standard, conduct research and demonstrate new communication skills to others.

Additional Qualifications

Students will develop competent English-language communication skills and can prepare for one of a range of different †University of Cambridge ESOL qualifications. Alternatively, participants can opt to join our ongoing weekly +English Language Workshop (ELW) at a language level to suit their needs. The course is conducted around a busy summer social and activity programme.

Course Code. CBS




Awards.

BBSI Certificate in Communication & Business Skills NCFE Certificate in Communication & Business Skills

(Full 12-week course only)

Optional Examinations

University of Cambridge FCEUniversity of Cambridge CAEUniversity of Cambridge BEC

( †further details are at Page 5)


20 lessons weekly in Communication & Business Skills 10 lessons weekly in English Language selected from: * preparation for University of Cambridge FCE * preparation for University of Cambridge CAE * preparation for University of Cambridge BEC * +English Language Workshop

(+further details are at Page 5)

Course Objectives

* to provide students with the English-language communication skills to enable them to communicate effectively in an international business context * to enable students to develop a foundation in business knowledge * to enable students to build appropriate vocabulary related to business * to provide participants with the opportunity to obtain one of a range of English and business English qualifications

Course Content

English Language Elements. English is taught in context to support the study of business skills and their related topics.

Skills Components

* oral communication & discussion * presentation skills * business correspondence, formal & informal * effective telephoning * negotiation skills * business reporting * managing & participating in meetings

Business Topics

* finance & banking facilities * customer service * innovation * branding * market research & advertising * travel * organisational structure * international trade * recruitment * cultural awareness * business ethics * leadership * change * competition

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BBSI is a holder of the NCFE Investors In Quality (IIQ) Licence in recognition of the fact that

BBSI’s training programmes meet the rigorous standards set by the national education standards agency, the National

Qualifications Agency (NQA).

The BBSI CBS course, and all higher-certificate and diploma study programmes are considered notionally at NQF Level 3 within the British

Government’s National Qualifications Framework.



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International Business English

Our Summer course in International Business English (IBE) is available in 2 study options; the 20-lesson (15 hour) weekly IBE20, or the 30-lesson (22.5 hour) weekly IBE30 programme. Designed

in modular format, the courses are carefully structured to enable international professionals with a minimum English language level equivalent to IELTS 5.0, or CEFR B2, to improve their fluency and confidence in business English and communication skills.

Both IBE courses are work-oriented and topic-based, and offer a combination of English language, vocabulary and skills, as well as current business concepts. Emphasis is placed on building students’ ability to communicate across a broad range of business subjects, while those choosing the more intensive IBE30 option will also have opportunities to practise more extensively through role-plays of meetings, business correspondence, telephoning and presentations.

Course Codes. IBE 20 & IBE 30




Award. BBSI Certificate in International Business English

IBE 20

The IBE 20 programme comprises 20 lessons in international business English and focuses on developing effective language skills and business vocabulary and terminology. Topics and subjects covered are as follows:

Management * organisational structure * teamwork & team building * motivation & leadership * corporate strategy * building relationships * project management * culture * management styles * managing people * good communication * corporate social * risk management responsibility & ethics

Recruitment * recruitment process * job satisfaction * effective interviews * cover letters * modern approach to preparing CVs/resumes * job advertisements & applications * career building & planning Finance * basic financial reports * budgeting & financial control * describing trends * banks, borrowing & lending * entrepreneurship & venture * banking & stock markets capital

International Sales & Trade * sales techniques * free/fair trade * negotiating * outsourcing

Marketing * branding & advertising * product development * segmentation * consumer behaviour * research & survey design * the marketing mix * building customer loyalty * e-commerce

IBE 30

The IBE 30 summer programme comprises 20 lessons in international business English and 10 lessons in business skills. The Business Skills elements are designed to provide professional skills practice and are aimed at developing more effective communication skills for the business environment. The teaching materials utilised are largely authentic and are based on real-life case studies.

Business Skills Components

Designed to build confidence through activities such as discussions, role-plays and simulations, the business skills covered each week will be selected from the following:

Writing * e-mail * letters & memos * effective reports * action minutes * effective CVs * business profiles & structure * organograms

Presentations * effective openings * structure & delivery * dealing with questions * using visual aids

Meetings * handling discussions * achieving consensus * facilitating meetings * networking & building relationships * planning, organising & setting targets

Telephoning * making enquiries * teleconferencing * customer support * making arrangements * taking & leaving messages * formal & informal conversations * checking, clarifying & problem solving

Negotiating * bidding & bargaining * win-win & closing * diplomatic language * tactics * making a proposal

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Management

Our summer course in Management comprises a study programme of 20 lessons (15 hours) weekly. The course is designed for those with an English language level equivalent

to a minimum of IELTS 5.5, or CEFR B2, who require to improve their English in the context of management and supervision. The course is modular in form and is ideal for those who need to communicate in English in an international environment, and who have a work or study-related background in management.

Course Code. MAN




Award. BBSI Certificate in Management

Optional Award. CMI Award in First-Line Management


Training focuses on the development of management and supervisory skills and knowledge, and is designed to enable students to develop appropriate business vocabulary and communication skills. The course combines current management and supervisory issues and includes targeted case studies.

Management Components

Managing & Communicating Information* gathering & selecting data* analysing & evaluating data for decision-making * communicating information, conclusions & decisions

Meeting Stakeholder Needs * customer service management* stakeholder analysis & management * management of change

Maintaining Quality Standards* introduction to quality management * TQM* quality cultures & standards

Resource Planning * production planning* using & controlling resources* knowledge management

Course Objectives

* to build appropriate vocabulary in the field of management* to develop an understanding of management concepts* to develop an understanding of current theory & practice within management* to develop English-language communication skills relevant to management & business administration

Learning Outcomes

Students with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional business environment, and will acquire a sound knowledge and understanding of management.

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Students in the garden

Bournemouth Town Centre Bournemouth cliff top



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BRITISHCOUNCIL

Management &

Business SkillsOur summer course in Management & Business Skills comprises a study programme of 30 lessons (22.5 hours) weekly. The course is designed for those with an English language level

equivalent to a minimum of IELTS 5.5, or CEFR B2, who require to improve their English and business skills in the context of management and supervision. The course is modular in form and is ideal, in both structure and content, for those who need to communicate in English in an international environment, and who have a work or study-related background in management.

Course Code. MBS




Award. BBSI Certificate in Management & Business Skills

Optional Award. CMI Award in First-Line Management


Training focuses on the development of management, supervisory and business skills, and is designed to enable students to develop appropri-ate business vocabulary, as well as professional skills and professional communication skills. The course combines current management, supervisory and business topics with targeted case studies.

Management Components

Managing & Communicating Information* gathering & selecting data* analysing & evaluating data for decision-making * communicating information, conclusions & decisions

Meeting Stakeholder Needs * customer service management* stakeholder analysis & management * management of change

Maintaining Quality Standards* introduction to quality management * TQM* quality cultures & standards

Resource Planning * production planning* using & controlling resources* knowledge management

Business Skills Components. The business skills components provide additional professional skills practice, which are aimed at developing more effective communication skills for the business environment. The teaching materials are largely authentic and are based on real-life case studies. Designed to build confidence through activities such as discussions, role-play and simulations, the skills covered each week will be selected from the following:






Course Objectives

* to build appropriate vocabulary in the field of management* to develop an understanding of management concepts* to develop an understanding of current theory & practice within management* to develop English-language communication skills relevant to management & business administration* to acquire practical business communication skills relevant to the modern working environment

Learning Outcomes

Students with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional business environment, and will acquire a sound knowledge and understanding of management and its associated skills.



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Marketing

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Our summer course in Marketing comprises a study programme of 20 lessons (15 hours) weekly. The course is designed for those with an English language level equivalent to a minimum of IELTS

5.5, or CEFR B2, who require to improve their English in the context of marketing and its related fields.

Course Code. MKT




Award. BBSI Certificate in Marketing


Training focuses on the development of marketing knowledge and mar-keting skills, and is designed to enable participants to develop appropriate business vocabulary and communication skills related to marketing. The course combines current marketing issues and includes targeted case studies.

Marketing Components

Distribution Management * channels * retail marketing * B2B/B2C channels * product assortment * store image & layout * retailers, wholesalers, agents & distributors

Mass Communication Techniques * promotional mix * advertising * sales promotions * public relations * sponsorship * exhibitions * positioning * branding * segmentation

Direct Communication Techniques * personal selling * sales management * direct & on-line marketing

Marketing Management * strategic marketing * planning & control * non-profit marketing * current trends * mergers & acquisitions * CVs & job applications * international marketing

Course Objectives

* to build appropriate vocabulary for marketing, advertising & public relations * to develop an understanding of marketing, advertising & public relations concepts * to develop English-language communication skills relevant to marketing, advertising & public relations

Learning Outcomes

Participants with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional marketing environment, and will acquire a sound knowledge and understanding of international marketing, advertising and public relations.

Poole Harbour



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BRITISHCOUNCIL

Marketing &

Business SkillsOur summer course in Marketing & Business Skills comprises a study programme of 30 lessons (22.5 hours) weekly. The course is designed for those with an English language level equivalent to a

minimum of IELTS 5.5, or CEFR B2, who require to improve their English and business skills in the context of marketing, and its related fields.

Course Code. MKS




Award. BBSI Certificate in Marketing & Business Skills


Training focuses on the development of marketing knowledge and marketing skills, and is designed to enable students to develop appropriate business vocabulary and those professional skills and professional communication skills related to marketing. The course combines current marketing issues with targeted case studies.

Marketing Components

Distribution Management * channels * retail marketing * B2B/B2C channels * product assortment * store image & layout * retailers, wholesalers, agents & distributors

Mass Communication Techniques * promotional mix * advertising * sales promotions * public relations * sponsorship * exhibitions * positioning * branding * segmentation

Direct Communication Techniques * personal selling * sales management * direct & on-line marketing

Marketing Management * strategic marketing * planning & control * non-profit marketing * current trends * mergers & acquisitions * CVs & job applications * international marketing







Course Objectives

* to build appropriate vocabulary for marketing, advertising & public relations * to develop an understanding of marketing, advertising & public relations concepts * to acquire practical business communication skills relevant to the modern working environment * to develop English-language communication skills relevant to marketing, advertising & public relations

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Finance

Our summer course in Finance comprises a study programme of 20 lessons (15 hours) weekly. The course is designed for those with an English language level equivalent to a minimum of IELTS

5.5, or CEFR B2, who require to improve their English in the context of finance and financial services and their related fields. The course includes preparation and practice for the †University of Cambridge ESOL International Certificate in Financial English (ICFE). BBSI is an accredited ICFE Examination Centre.

Course Code. FIN




Award. BBSI Certificate in Finance

Optional ExaminationUniversity of Cambridge ICFE

(For examination dates see BBSI Main Brochure Page 56)


Training focuses on the development of finance and business skills, and is designed to enable students to develop appropriate financeand business vocabulary, as well as professional skills and professional communication skills. The course combines current

finance and business issues with targeted case studies.

Finance Components * the external environment & factors affecting business activity * types of business structure & the legal implications of limited companies * Central Banks & fixed interest securities * collective investments * equities * systematic & non-systematic risk * personal financial planning * analysing a firm’s competitive future * competition issues * nature & role of commercial banks * topical corporate issues

Preparation for the ICFE Examination * understanding financial reports & related correspondence * presenting arguments or expressing opinions on financial situations * asking questions or requesting clarification about financial

information * producing simple reports of a factual nature & writing fact- based correspondence * building specialist vocabulary & pronunciation skills

Course Objectives * to build appropriate vocabulary in the fields of finance & economics * to develop an understanding of finance, economics & financial services * to develop an understanding of current theory & practice within the financial sector * to develop English-language communication skills relevant to the financial sector

Learning Outcomes

Participants with good attendance who complete all class work and assignments will be able to communicate effectively in Englishin a professional finance and business environment, and will acquire a sound knowledge and understanding of international finance, economics and financial services.

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ICFE (International Certificate in Financial English)The ICFE examination is prepared in conjunction with the Association of

Chartered Certified Accountants (ACCA) to meet the demand in helping students of finance and finance professionals to demonstrate that they have the financial English skills

needed to communicate and converse with other accounting and finance professionals within the international business community. With the development of globally-recognised

International Accounting Standards (IAS) and greater globalisation within the world of finance, successful candidates will have the opportunity to prove

their linguistic ability, and to pursue international career opportunities. Preparation for the ICFE is included automatically within

these BBSI study programmes.

(Additional examination fees apply.)



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Finance&

Business SkillsOur summer course in Finance & Business Skills comprises a study programme of 30 lessons (22.5 hours) weekly. The course is designed for those with an English language level equivalent to a

minimum of IELTS 5.5, or CEFR B2, who require to improve their English and business skills in the context of finance and financial services and their related fields. The course includes preparation and practice for the †University of Cambridge ESOL International Certificate in Financial English (ICFE). BBSI is an accredited ICFE Examination Centre.

Course Code. FBS




Award. BBSI Certificate in Finance & Business Skills

Optional Examination

University of Cambridge ICFE(For examination dates see BBSI Main Brochure Page 56)


Training focuses on the development of finance and business skills, and is designed to enable students to develop appropriate finance and business vocabulary, as well as professional skills and professional communication skills. The course combines current finance and business issues with targeted case studies.

Finance Components * the external environment & factors affecting business activity * types of business structure & the legal implications of limited companies * Central Banks & fixed interest securities * collective investments * equities * systematic & non-systematic risk * personal financial planning * analysing a firm’s competitive future * competition issues * nature & role of commercial banks * topical corporate issues

Preparation for the ICFE Examination * understanding financial reports & related correspondence * presenting arguments or expressing opinions on financial situations * asking questions or requesting clarification about financial information * producing simple reports of a factual nature & writing fact- based correspondence * building specialist vocabulary & pronunciation skills

Business Skills Components. The business skills components provide additional professional skills practice, which are

aimed at developing more effective communication skills for the business environment. The teaching materials are largely authentic and are based on real-life case studies. Designed to build confidence through activities such as discussions, role-play and simulations, the skills covered each week will be selected from the following:




Telephoning * making enquiries * taking & leaving messages * customer support * making arrangements * teleconferencing * formal & informal conversations * checking, clarifying & problem solving


Course Objectives

* to build appropriate vocabulary in the fields of finance & economics * to develop an understanding of finance, economics & financial services * to develop an understanding of current theory & practice within the financial sector * to develop English-language communication skills relevant to the financial sector * to acquire practical business communication skills relevant to the modern working environment

Learning Outcomes

Participants with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional finance and business environment, and will acquire a sound knowledge and understanding of international finance,economics and financial services.

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www.bbsi.co.uk

Accredited by the


BRITISHCOUNCIL

Hospitality & Tourism

Our summer course in Hospitality & Tourism comprises a study programme of 20 lessons (15 hours) weekly. The course is designed for those with an English language level equivalent to

a minimum of IELTS 5.5, or CEFR B2, who require to improve their English in the context of hospitality management and tourism and their related fields. The course is modular in form and is ideal for those who need to function in English in an international environment and who have a work or study-related background in hospitality management, tourism, or related fields.

Course Code. HSP




Award. BBSI Certificate in Hospitality & Tourism


Training focuses on the development of hospitality management and tourism skills and knowledge, and is designed to enable students to develop appropriate business vocabulary and communication skills. The course combines current hospitality and tourism issues and includes targeted case studies.

Hospitality & Tourism Components* accommodation services * tourist motivation & behaviour* customer service * hotel front office* the travel industry * the economics of tourism* hotel grading systems * tourism management & operations* careers & destination management* structure of the hospitality industry

Course Objectives

* to build appropriate vocabulary for the hospitality & tourism industry

* to develop an understanding of hospitality management & tourism concepts* to develop an understanding of current developments & issues within the travel industry* to develop English-language communication skills relevant to hospitality management & tourism

Learning Outcomes

Participants with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional business environment in fields related to hospitality management and international tourism, and will acquire a sound knowledge and understanding of the hospitality and tourismindustries.

School Library

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Accredited by the


BRITISHCOUNCIL

Hospitality, Tourism &

Business SkillsOur summer course in Hospitality, Tourism & Business Skills comprises a study programme of 30 lessons (22.5 hours) weekly. The course is designed for those with an English language level

equivalent to a minimum of IELTS 5.5, or CEFR B2, who require to improve their English and business skills in the context of hospitality management and tourism, and their related fields. The course is modular in form and is ideal, in both structure and content, for those who need to function in English in an international environment, and who have a work or study-related background in hospitality management, tourism, or related fields.

Course Code. HBS




Award. BBSI Certificate in Hospitality, Tourism & Business Skills


Training focuses on the development of current hospitality management and tourism issues, and is designed to enable students to develop appropriate business vocabulary, as well as professional skills and professional communication skills. The course combines study in hospitality management and tourism with targeted case studies.

Hospitality & Tourism Components* accommodation services * tourist motivation & behaviour* customer service * hotel front office* the travel industry * the economics of tourism* hotel grading systems * tourism management & operations* careers & destination management* structure of the hospitality industry







Course Objectives

* to build appropriate vocabulary for the hospitality & tourism industry

* to develop an understanding of hospitality management & tourism concepts* to develop an understanding of current developments & issues within the travel industry* to develop English-language communication skills relevant to hospitality management & tourism* to acquire practical business communication skills relevant to the modern working environment

Learning Outcomes

Participants with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional business environment in fields related to hospitality management and international tourism, and will acquire a sound knowledge and understanding of the hospitality and tourism industries.

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www.bbsi.co.uk

Accredited by the


BRITISHCOUNCIL

Legal Studies

Our summer course in Legal Studies comprises a study programme of 20 lessons (15 hours) weekly. The course is designed for those with an English language level equivalent to a

minimum of IELTS 6.0, or CEFR B2, who require to improve their legal English in the context of international law and its related fields. The course includes preparation and practice for the †University of Cambridge ESOL International Legal English Certificate (ILEC). BBSI is an accredited ILEC Examination Centre.

Course Code. LAW




Award. BBSI Certificate in Legal Studies


University of Cambridge ILEC(For examination dates see BBSI Main Brochure Page 57)


Training focuses on the development of legal concepts and legal knowledge, and is designed to enable students to develop appropriate legal vocabulary and terminology, as well as those communication skills required within the legal profession. The course combines current legal practice and legal issues and includes targeted case studies.

Legal Studies Components* introduction to UK & EU law* public international law* conflict of laws

* commercial & consumer law* contract law* corporate criminal law* human rights* law & justice* current affairs & the law

Preparation for the ILEC Examination * drafting legal documents & letters * understanding legal documents * legal negotiations * client interviews * building specialist vocabulary & pronunciation skills

Course Objectives

* to develop an understanding of current legal theory & practice* to build appropriate vocabulary in the field of law * to acquire an understanding of international & commercial law, & legal procedures * to develop English language communication skills & legal English

Learning Outcomes

Students with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional legal and business environment, and will acquire a sound knowledge and understanding of international law, business law and legal systems and procedures.

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ILEC (International Legal English Certificate)The ILEC is a University of Cambridge ESOL examination produced and

assessed by Cambridge ESOL Examinations in collaboration with TransLegal, Europe’s leading firm of lawyer-linguists. BBSI is an accredited ILEC Examination

Centre. English is an essential tool for any lawyer working with international matters, and employers need to know that the legal staff they appoint have a sufficient level of English to be able to communicate with clients and professionals in other countries. At

the same time, law students and newly-qualified lawyers need to be able to show employers that they have the required language skills. The ILEC examinationallows candidates to demonstrate their skills, and therefore to increase their

employability. It is based on realistic texts, tasks and topics of the kind legal practitioners might meet in their daily working lives.

Preparation for the ILEC is included automatically within these BBSI study programmes.




Accredited by the


BRITISHCOUNCIL

Legal Studies &

Business Skills

Our summer course in Legal Studies & Business Skills comprises a study programme of 30 lessons (22.5 hours) weekly. The course is designed for those with an English language level equivalent to

a minimum of IELTS 6.0, or CEFR B2, who require to improve their legal English and business skills in the context of international law and its related fields. The course includes preparation and practice for the †University of Cambridge ESOL International Legal English Certificate (ILEC). BBSI is an accredited ILEC Examination Centre.

Course Code. LBS




Award. BBSI Certificate in Legal Studies & Business Skills


University of Cambridge ILEC(For examination dates see BBSI Main Brochure Page 57)


Training focuses on the development of legal concepts and legal knowledge, and is designed to enable students to develop appropriate legal vocabulary and terminology, as well as those communication skills required within the legal profession. The course combines current legal practice and legal issues and includes targeted case studies.

Legal Studies Components* introduction to UK & EU law* public international law* conflict of laws* commercial & consumer law* contract law* corporate criminal law* human rights* law & justice* current affairs & the law

Preparation for the ILEC Examination * drafting legal documents & letters * understanding legal documents * legal negotiations * client interviews * building specialist vocabulary & pronunciation skills

Business Skills Components. The business skills components provide additional professional skills practice, which are

aimed at developing more effective communication skills for the business environment. The teaching materials are largely authentic and are based on real-life case studies. Designed to build confidence through activities such as discussions, role-play and simulations, the skills covered each week will be selected from the following:






Course Objectives

* to develop an understanding of current legal theory & practice* to build appropriate vocabulary in the field of law * to acquire an understanding of international & commercial law, & legal procedures * to develop English language communication skills & legal English* to acquire practical business skills relevant to the modern working environment

Learning Outcomes

Participants with good attendance who complete all class work and assignments will be able to communicate effectively in English in a professional legal and business environment, and will acquire a sound knowledge and understanding of international law, business law and legal systems and procedures.

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www.bbsi.co.uk

Accredited by the


BRITISHCOUNCIL

Sports, Leisure &

RecreationBBSI offers a full social programme for all students. The leisure, sports and social activities are selected on the basis of providing a programme with the widest possible appeal to the majority of students, both during the day and in the evenings. In planning such activities, the School takes full account of the cultural differences between life in England and in students’ home countries. In satisfying this requirement, staff consider, among other factors, cultural background, individual lifestyles and religious faith. The School also provides comprehensive information about other events and activities which are organised by other organisations within the area. Some of the events and activities are free of charge and others incur a small fee. BBSI activities include: * cultural excursions * day trips to London, Bath, Oxford & elsewhere * sporting events * welcome parties * karaoke pub nights * ice-skating * museum visits * leaving parties

BBSI also offers regular opportunities for students to have additional access to teachers and other native speakers, through the following:

* weekly coffee & conversation club * lectures on topics of cultural interest * film club afternoons * football tournaments * games nights

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BBSI summer courses


www.bbsi.co.uk

Avon House, 26-28 St Peter’s RoadBournemouth BH1 2LW, England

Tel: +44 (0) 1202 780777; Fax: +44 (0) 1202 780888; e-mail: [email protected]

www.bbsi.co.uk


bbsi summer brochure 2012

Documents

business english uk

international business

variety of business

management business

finance business skills

communication business

tourism business skills

variety of english