#bbsummit12 - amplify your brand presentation
DESCRIPTION
#BBSummit12 Amplify Your Brand - Strength in Distribution by Andrea MetcalfTRANSCRIPT
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Amplify your brandStrength in distribution
@andreametcalf
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Healthy Lifestyle Expert, Trainer, NutritionistBest Selling Author & Motivational SpeakerMedia Personality & HostSocial Media Addict
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• NBC Chicago Fitness Coach• Creator & Host of Living Healthy Chicago• Fifteen appearances on the NBC Today Show• More than 30 appearances on GMA Health• Fitness Contributor Better Show• Weekly Radio on The Doug Stephen Good Day Show• More than 100 magazine expert citations• Founder Today TV Live• Founder Women’s Dream Conference
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• Author, Naked Fitness A 28 Day Proven Weight Loss Program for a Slimmer, Fitter, Pain Free Body
• - sold 15,000 copies +• - National book tour including the NBC Today Show• - Speaker on healthy living with more than 100 • talks to corporations including McDonald’s,
Walgreens, Lions Club, Women’s Professional Groups, Spokesperson American Heart Association and more.
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First question?Am I brand?
Are you?
RecognizableStands for something
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MissionVisionTarget audiencePositionProductPricingPromotion
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• Inspiring others to live healthy • Inspire• Dream• Transform believe
Mission
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Reduce the obesity epidemic,Inspire people to make changes now
Vision
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Anyone who is confused about health & fitnessDemo 35-55 femaleOver 40 is my sweet spot
Target audience
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No money behind itWhat’s for free?Frugal marketingDesire, Persistence, Question, Share, Mentor
My journey
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Larry McIntyre, Westmont Chamber of CommerceLarry Wert, President NBC/ ClientBeth Rosen, Four Keys MediaAdam BottengerAnyone who was doing it right… Liz, Jeanette, Gail, Jaden, Babbette,
Julie….Lori Moreno
My mentors
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HowPurposeWhy?
Cold calling
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Distribution
webprint
TV/radio
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• Partnerships• Strategic alliances• Lists• Gathering followers• What do they want
How to monetize it?
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People will only see a “win-win”
Find the WIN for them
Sell and over deliver
REALIZE YOUR VALUE
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PRODUCTION SCHEDULEMARKETING PLAN (SEASONAL)TIMELINES ( GOALS )RESULTSREVIEW
SECRETS TO SUCCESS
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MON TUES WED THUR FRI SAT SUN
MOTIVATION TIPS WAISTLINE TONERS EVENTS RELAX PREPPING
INSPIRATION TWO FOR FALT BELLY TEACHING TGIF FAMILY INSPIRE
HELP TASTING FF LOVE
PRODUCTION SCHEDULE
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- PRODUCT - PRICE - PROMOTION- PERCEIVED VALUE
MARKETING PLAN
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- CHECK POINTS- REVIEW AND JOURNAL- PLAN “B”
TIMELINE
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- WHO MEASURES THIS…- TWITTER 5 DAY RULE- GOOGLE ANAYLTICS- CLIENT THOUGHTS- YOUR TEAM ( FAMILY, FRIENDS, INTERNS )
RESULTS
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- HOW DO YOU FEEL ABOUT IT- ANOTHER GO AROUND?- NEW IDEAS
REVIEW
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• ANDREAMETCALF.COM• @andreametcalf• Facebook.com/AndreaMetcalfHealth• TodayTVLive.com• YouTube: andrea metcalf Feel Good
about Your Body• Linkedin.com/AndreaMetcalf
Please connect!We can always find ways to help each other.Thank youI am grateful
Pledge a DOLLAR to Bright PinkBank of America Chicago Marathon$1 a step = 52,0000 steps