bc 7
DESCRIPTION
MODELS OF BUSINESS COMMUNICATIONTRANSCRIPT
Communication ModelsCommunication Models
Introduction
• Communication, like most anything else, can be studied in order to find out exactly how it works.
• This can be done in real life situations or it can be done on a more “academic” level.
• This presentation will show you the three most recognized and accepted models of communication and how they work.
MODEL #1: CONTINUOUS LOOP MODEL
• This is the EARLIEST model of communication that has been presented and accepted by others who study the field.
• It is also the SIMPLEST model (though it might not look like it at first).
• It includes all of the basic parts/players in the communication process.
• There are still a few problems, though!
Continuous Loop Model
Continuous Loop Model
CONTENT
Continuous Loop Model
MMESSAGE
CONTENT
Continuous Loop Model
M
Channels
MESSAGE
CONTENT
Continuous Loop Model
S
M
Channels
SENDER
MESSAGE
CONTENT
Continuous Loop Model
S
M
Info Source
Channels
SENDER
MESSAGE
CONTENT
Continuous Loop Model
S
M
R
Info Source
Channels
SENDER
MESSAGE
RECEIVERCONTENT
Continuous Loop Model
S
M
R
Info Source
ChannelsBreak = diff. Message received = confusion
SENDER
MESSAGE
RECEIVERCONTENT
Continuous Loop Model
S
M
R
F
Info Source
ChannelsBreak = diff. Message received = confusion
SENDER
MESSAGE
RECEIVER
FEEDBACK
CONTENT
Continuous Loop Model
S
M
R
F
Info Source
ChannelsBreak = diff. Message received = confusion
SENDER
MESSAGE
RECEIVER
FEEDBACK
Break = diff info sent to
Sender = improper reactions
CONTENT
CONTINUOUS LOOP
• This model is based upon the concept that language is a system or a machine.
• In this machine, communication acts as the “gears” for the machine to work properly.
• Any breakdowns hurt efficiency!
CONTINUOUS LOOP
• While this is the EARLIEST model of communication, it is not known who the developer or the creator of the model was.
• The only thing we know for sure is that it was most-likely developed in the 1920s or 1930s.
CONTINUOUS LOOP
• One of the flaws of the model is that it assumes “continuous” communication.
• There are times when we choose to stop communicating.
• In other words, this is good on paper, but it does not fit all situations.
MODEL #2: SHANNON & WEAVER
• This model was created in 1949.• It is not certain if this pair of
researchers had seen the “Continuous Loop” model, but they were probably at least familiar with it.
• This model was designed to be practical!
MODEL #2: SHANNON & WEAVER
• Just as the “Loop” model was more “academic,” the Shannon & Weaver Model is more “down-to-earth.”
• The basis for this model was a study of telephone conversations over a very lengthy 2-year time.
MODEL #2: SHANNON & WEAVER
• The team studied only what they deemed to be “important” or “significant” calls of some length.
• Quick calls to a neighbor or a store were not considered for the study.
• The focus was on the “mechanics” of the messages.
Shannon and Weaver Model
T
Transmitter = Phone
Shannon and Weaver Model
T R
Transmitter = Phone
Receiver = Phone
Shannon and Weaver Model
S T R
Transmitter = Phone
Receiver = Phone
Sender = Info Source
Shannon and Weaver Model
S T R R
Sender = Info Source
Transmitter = Phone
Receiver = Phone
Shannon and Weaver Model
S T R RNSender = Info
Source
Transmitter = Phone
Receiver = Phone
NOISE
Shannon and Weaver Model
S T R RNSender = Info
Source
Transmitter = Phone
Receiver = Phone
NOISEStatic or Connection
Shannon and Weaver Model
S T R RNSender = Info
Source
Transmitter = Phone
Receiver = Phone
NOISEStatic or ConnectionMental or Electronic
Shannon and Weaver Model
S T R RN
?Sender = Info
Source
Transmitter = Phone
Receiver = Phone
NOISEStatic or ConnectionMental or Electronic
Shannon and Weaver Model
S T R RN
?Sender = Info
Source
Transmitter = Phone
Receiver = Phone
Altered Message = Confusion
NOISEStatic or ConnectionMental or Electronic
MODEL #3: BERLO’S “MODEL”
• This is the MOST RECENT model of communication study.
• An exact date is not given for the study, but it is believed to have been completed in the late 1970s or the early 1980s.
• This one is not designed to be “academic” or “practical.” It is designed to be “ALL-INCLUSIVE”
MODEL #3: BERLO’S “MODEL”
•Even with all of the good things that this “model” illustrates and tries to describe, there is still one little issue to remember…
MODEL #3: BERLO’S “MODEL”
•IT’S NOT REALLY EVEN A TRUE MODEL IN THE FIRST PLACE!
MODEL #3: BERLO’S “MODEL”
• It is NOT a model because it was never actually tested.
• Berlo designed what he thought would be the ideal system to describe communication, but never had a chance to put it to the test in real life.
MODEL #3: BERLO’S “MODEL”
•Since it was never “field-tested,” the “model” that Berlo developed has to take on a new title…
MODEL #3: BERLO’S “MODEL”
•IT HAS TO BE CALLED A “THEORY”
Berlo’s Listening Theory
Berlo’s Listening Theory
CO
NT
EN
T
Berlo’s Listening Theory
CO
NT
EN
TC
OD
E
Berlo’s Listening Theory
CO
NT
EN
TC
OD
E
Sender:
Emotions
Knowledge
Background
Biases
Ability
Berlo’s Listening Theory
CO
NT
EN
TC
OD
E
Sender:
Emotions
Knowledge
Background
Biases
Ability
Receiver:
Emotions
Knowledge
Background
Biases
Ability