bcb digital media kit 2013
TRANSCRIPT
WEB
SOCIAL
NEWSLETTER
130,000Avg. PAgeviews/MONTH
7,000sUBsCRiBeRs
52,500Avg. UNiQUe visiTORs/MONTH
42%Avg. OPeN RATe
45MeDiAN Age
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
BCBusiness is the most influential business media brand in western Canada.
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
BCBusiness.ca Delivers:
AffluenceThe average visitor earns an income of over $100,000.
InfluenceOver 70% of visitors are decision makers, including CEOs, Owners and Management.
PassionVisitors care about everything business, including, small business, management, government, trends, profiles and sales & marketing.
Engagement75% of visitors connect with the BCBusiness brand across multiple platforms.
Sources: Google Analytics, Jul-Dec 2012; BCBusiness Web Reader Survey, 2012
website Metrics
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
AD UNIT DESKTOP TABLET SMARTPHONE RATE
Leaderboard 728x90 728x90 300x50 $25 CPM
Big Box 1 300x250 300x250 300x50 $25 CPM
Big Box 2 300x250 300x250 300x50 $25 CPM
Big Box 3 300x250 300x250 $20 CPM
Big Box 4 300x250 300x250 $20 CPM
Footer 728x90 728x90 $15 CPM
Small Rectangle 300x100 HOME PAGE ONLY $20 CPM
Double Big Box 300x600 HOME PAGE ONLY $37.50 CPM
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
website Display AdsCapture the attention of BCBusiness’ engaged audience with one or more limited display ad positions.
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Rates are net CDN$. Does not include ad creation. Special execution requests to be quoted separately. Max file size 40kb. Artwork deadline: 5 business days prior.
DESKTOP TABLET SMARTPHONE
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
Promoted ContentSTEP 1: LET uS BuiLD YOuR BuSiNESS PROfiLE
Showcase your brand to BCBusiness website visitors directly within editorial content streams with your
own customized business profile, article(s), photo gallery, video(s), product showcase and Q&A.
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PROMOTeD CONTeNT UNiT iNCLUDes
BUSINESS PROFILE
Business Profile
A 25 word summary, 300-500 word custom profile, company logo, contact information, map and social links.
BUSINESS PROFILE ADD-ONS
Custom Article
up to 500 words of custom editorial content, produced by a BCBusiness writer. Add on up to 5 partner sponsor logos with link to basic business profile for no additional charge
Photo Gallery
A gallery of up to 5 supplied images. Max. file size=25kb/image.
Video A non-ad unit, click-initiated video produced by BCBusiness. Max file size=2.2 MB.
Product Showcase
A gallery of up to 5 supplied product images with related links. Max file size = 25kb/product image
Q&A up to 5 questions & answers, or 300 words, related to your business, produced by a BCBusiness writer.
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
Promoted ContentSTEP 2: EXPOSE YOuR BuSiNESS PROfiLE TO BCBuSiNESS ViSiTORS!
HOME PAGE
RELATED ARTICLES
INDUSTRY RELATED CONTENT
NEWSLETTER
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
Promoted Content
PROMOTED CONTENT UNITPER MONTH PROMOTION RATE
1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS
Business Profile $450 $405 $365 $328
ADD-ONS:
Custom Article $400 $360 $324 $292
Photo Gallery (up to 5 images)
$100 $90 $81 $73
:30 Video $750 $450 $425 $335
Product Showcase (up to 5 products)
$100 $90 $81 $73
Q&A $300 $270 $243 $219
Newsletter (5 issues per month)
$150 $135 $122 $109
Full Package Total Value $2,250 $6,750 $13,500 $27,000
Full Package Total Rate $2,250 $5,400 $9,840 $17,147
Full Package Monthly Rate $2,250 $1,800 $1,640 $1,429
full Package Add-On:Navigation Bar Sponsorship
$3,000
STEP 3: CuSTOMiZE YOuR PACKAGE
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Rates are net CDN$ per month. includes one-time production per item. 4-week min. production time required.
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
Category sponsorshipAlign your brand with category-specific content on BCBusiness.ca.
Sponsorship includes logo placement to the right of category
titles. Top categories include:
❏ Finance
❏ Natural Resources
❏ Tech & Science
❏ Tourism & Culture
❏ Marketing & Media
❏ Real Estate
❏ Retail
❏ Manufacturing & Transport
❏ People
❏ Your Business
❏ Hot List
❏ Careers
❏ Lifestyle
RATE:$450 per category per month.3-month minimum.
Ad sizE:117x30 for desktop, tablet and smartphone
Rates are in net CDN$. Does not include ad creation. Max file size 40kb. 3-month minimum sponsorship required. Logo submission: 5 business days prior.
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
Daily Newsletter Display AdsDeployed Monday through friday.
Get up close and personal with
BCBusiness newsletter subscribers.
Highlighting the day’s hot business topics,
BCBusiness newsletters are delivered
every weekday morning to business
leaders across the province.
AD UNIT DESKTOP WEEKLY RATE (5 ISSUES) 4-WEEK RATE (20 ISSUES)
Leaderboard 728x90 $700 $2,500
Big Box 1 300x250 $700 $2,500
Big Box 2 300x250 $700 $2,500
Footer 728x90 $525 $1,800
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Rates are net CDN$. Does not include ad creation. Max file size 40Kb. Weekly rate must be consecutive M-f, 4-week rate must be 4 consecutive weeks.Artwork deadline: 5 business days prior.
RATES
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
Rates are in CDN$. Does not include ad creation. Special execution requests to be quoted separately. Max file size 40kb.Elements required: 5 business days prior.
events Newsletter ListingDeployed monthly (2nd Thursday). Announce
your event to an opt-in list of 4,000 business
professionals with the BCBusiness monthly events
newsletter. Highlighting upcoming events around
the province, there’s no better way to make your
own event known to BC’s most affluent crowd.
REQUIRED ELEMENTS:
IMAGE: 240x185
TITLE: 10 words max
DESCRIPTION: 60 words max plus date, time,
venue, contact and uRL
4,000sUBsCRiBeRs
40%Avg. OPeN RATe
10%Avg. CTR
RATE: $175 per event per month
WEB
SOCIAL
NEWSLETTER
7,000sUBsCRiBeRs
42%Avg. OPeN RATe
32%Avg. CTR
23,000FOLLOweRs
1,650FANs
6,000MeMBeRs
130,000Avg. PAgeviews/MONTH
52,500Avg. UNiQUe visiTORs/MONTH
45MeDiAN Age
D I G I T A L M E D I A K I T 2 0 1 3
bcbusiness.ca
For more information contact BCBusiness | P: 604.299.7311 | E: [email protected]
Rates are net CDN$. Does not include ad creation.
iPad Display AdsRATES
AD UNIT RATE
Full Page ad duplicate from same month’s print ad $495
Full Page ad, unique to iPad edition $995
Static ad upgrade to interactive ad of choice (Ad creative must be supplied to our specs) $500