1. 1. BENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC FESTIVALBENGAL CLASSICAL MUSIC FESTIVAL 2014201420142014 Let the Hymns begin!
2. 2. Lets just take a flash back,Lets just take a flash back, Bengal Classical Music FestivalBengal Classical Music Festival 20132013
3. 3. We created theWe created the largest Musicallargest Musical ArenaArena
4. 4. For the Legends toFor the Legends to Create thereCreate there MagicMagic
5. 5. Drawing inDrawing in 98,18798,187 Music LoversMusic Lovers
6. 6. ForFor 44straightstraight DaysDays of Nightlifeof Nightlife
7. 7. People ofPeople of all agesall ages showed upshowed up
8. 8. & more than& more than 50%50% Were youthWere youth
9. 9. withwith Food, FriendsFood, Friends & constant& constant ActivitiesActivities
10. 10. we managed to create our ownwe managed to create our own WoodstockWoodstock
11. 11. Now Once againNow Once againNow Once againNow Once again
12. 12. The MAGIC returns, Bengal Classical Music FestivalMusic Festival 2014
13. 13. We have held the Press ConferencePress Conference On 21st Oct, 2014
14. 14. 3232 classical maestrosclassical maestros 4646 enchanting performancesenchanting performances
15. 15. moving,moving, 150,000150,000 music loversmusic lovers150,000150,000 forfor 55 nights in a rownights in a row
16. 16. The fundamentalThe fundamentalThe fundamentalThe fundamental QuestionQuestion isis??
17. 17. How canHow can YOURYOUR BRAND be a part ofBRAND be a part ofBRAND be a part ofBRAND be a part of THIS ?THIS ?
18. 18. ALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCEALLIANCE &&&&&&&&&&&&&&&& OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
19. 19. Bengali DailyBengali Daily PartnerPartner English DailyEnglish Daily PartnerPartner TeleTele--mediamedia PartnerPartner RadioRadio PartnerPartner
20. 20. What yourWhat your BRANDBRAND gains being a part ofgains being a part ofgains being a part ofgains being a part of THIS ?THIS ?
21. 21. MOSTMOST ExtensiveExtensive BrandBrandExtensiveExtensive BrandBrand Exposure PlanExposure Plan
22. 22. Television advertisement 2020 3030 Spots/Spots/ dayday daysdays 8.28.28.28.28.28.28.28.23030 600600 daysdays Spots inSpots in totaltotal 8.28.28.28.28.28.28.28.2 mmmmmmmm ValuationValuation
23. 23. Program BroadcastingProgram Broadcasting 4848 3030 episodesepisodes Sec SponsorSec Sponsor 1.91.91.91.91.91.91.91.93030 3030 Sec SponsorSec Sponsor IntroIntro Sec SponsorSec Sponsor ExitExit 1.91.91.91.91.91.91.91.9 mmmmmmmm ValuationValuation
24. 24. FMFMFMFMFMFMFMFM ads &ads &ads &ads &ads &ads &ads &ads & RJRJRJRJRJRJRJRJ endorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsementsendorsements 1010 3030 Spots/daySpots/day daysdays 1.21.21.21.21.21.21.21.2 mmmmmmmm 3030 300300 daysdays Spots inSpots in totaltotal mmmmmmmm ValuationValuation
25. 25. News Paper AdvertisementNews Paper Advertisement 88 4040 cici 5.25.25.25.25.25.25.25.2 88 4040 cici insertionsinsertions 884040 cici insertionsinsertions 5.25.25.25.25.25.25.25.2 mmmmmmmm ValuationValuation
26. 26. Magazine advertisementMagazine advertisement 66 MagazinesMagazines 0.20.20.20.20.20.20.20.266 MagazinesMagazines 1818insertionsinsertions 0.20.20.20.20.20.20.20.2 mmmmmmmm ValuationValuation
27. 27. outdooroutdoor Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards:Billboards: 1010 3030 locationslocationslocationslocationslocationslocationslocationslocations daysdaysdaysdaysdaysdaysdaysdays
28. 28. High footfallHigh footfall hubshubs Posters:Posters:Posters:Posters:Posters:Posters:Posters:Posters: *One poster exposes approximately 30 people during its*One poster exposes approximately 30 people during its lifetimelifetime 20,00020,00020,00020,00020,00020,00020,00020,000 QuantityQuantity
29. 29. Total ATL VALUETotal ATL VALUE 11 6363laclac11crorecrore 6363laclac BDTBDT
30. 30. 2525252525252525 1.41.41.41.41.41.41.41.4 mmmmmmmm 2525252525252525 600600600600600600600600 $$$$$$$$ postsposts PromotionPromotion mmmmmmmm Reach/BrandReach/Brand ExposureExposure
31. 31. Online PassOnline Pass 35,00035,000 QuantityQuantity
32. 32. EXPECTEDEXPECTEDEXPECTEDEXPECTED PR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGEPR COVERAGE
33. 33. 3535 2323232323232323 ReportsReports 2323232323232323 mmmmmmmm ValuationValuation 1111 NewsNews PapersPapers
34. 34. 1111 5757575757575757 ChannelsChannels 4444ReportsReports 5757575757575757 mmmmmmmm ValuationValuation 4444ReportsReports
35. 35. Total PR VALUETotal PR VALUE 88,,0606,,2828,,71471488,,0606,,2828,,714714 BDTBDT
36. 36. It doesnt end thereIt doesnt end there You nowYou now CANCAN getgetYou nowYou now CANCAN getget OWNERSHIP ONOWNERSHIP ON GROUNDGROUND
37. 37. BRANDINGBRANDINGBRANDINGBRANDING OPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIESOPPORTUNITIES
38. 38. Stalls Lounge / Stall VIP Seating Area Chairmans Lounge Regular Seating Area Food Stall NO BRANDING due to artists disturbanceSeating Area Art Gallery Dining Arrangement disturbance
39. 39. THANK YOUTHANK YOUTHANK YOUTHANK YOU