bcw2016 - lhr

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Page 1: BCW2016 - LHR
Page 2: BCW2016 - LHR

CONTENT

EVENT STATISTICS SCHEDULE FEATURES TARIFFS

Page 3: BCW2016 - LHR

EVENT

Page 4: BCW2016 - LHR

• Bridal Couture Week (BCW) has been conceived and created with a vision to Showcase Pakistan Fashion Industry to The Global Fashion World.

• A platform to fuse both contemporary and traditional styles for the bridal seasons.

• The event also provides a golden opportunity to bridal jewelry designers, models, choreographers and entertainers to showcase their talent.

• The objective of BCW will be to create business relationships and to facilitate a dialogue between designers and trade buyers.

• The 12th Edition is Scheduled between the 25th - 27th November 2016.

BRIDAL COUTURE WEEK

Page 5: BCW2016 - LHR

DIGITAL NETWORKSTATS

Page 6: BCW2016 - LHR

BCW Likes:210kDays Reach Engagement

Day 1 4,69,506 97,248

Day 2 9,25,780 2,37,683

Day 3 1,739,930 4,46,361

Total 3,135,216 7,81,292

Style 360Days Reach Engagement

Day 1 2,566,034 2,34,599

Day 2 2,500,563 3,14,929

Day 3 2,351,477 3,42,652

Total 7,418,074 8,92,180

BCW

Tweets 2,202

Followers 1,945

Total Impressions 1,007,000

Note Impressions are of 3 days

Page 7: BCW2016 - LHR

SCHEDULE

Page 8: BCW2016 - LHR

EVENT : BRIDAL COUTURE WEEK 2016EVENT DATES : 25th , 26th and 27th Nov 2016NO. OF DAYS : 3 days eventNO. OF DESIGNERS: Approx. 22 to 24 Fashion designers will showcaseSLOT : Approx. 6 to 8 designers per daySEATING CAPACITY : 600 to 800 per segment average of 1,200 people per dayVENUE : TBH

Page 9: BCW2016 - LHR

BRIDAL COUTURE WEEK 2016 – Karachi

• BCW 2014 was held on Expo Centre – Karachi

• 16 Designers were participated on 3 days.

• Approx 13K users per day were watch live streaming.

• 80K likes came on BCW fanpage on only 4 days.

• 10K pageviews on photo gallery page watch visit.

• Celebrities interviews.

• Running social wall that includes celebrity photos on Red carpet.

• Social Media updates.

• Daily 120 pictures uploaded on Facebook page and 150 statuses.(per day engagement 700k – 800k approx)

SUCCESS STORY

Page 10: BCW2016 - LHR

FEATURESLive Streaming

Photo Gallery

Interactive corner

Backdrop

Social Media

Page 11: BCW2016 - LHR

• Bridal Couture Week 2016 (Lahore) will be live streaming • Branding around live streaming player available.• Inside the livestream player timer ticker will be added after every 5 mins

with branding message.

Size: 640 x 480

LAHORE - 2016

LIVE STREAMING

Page 12: BCW2016 - LHR

PHOTO GALLERY

• All images on photo gallery will be added with brand logo.

• Branding text on header of photo gallery.• Photo gallery will be found on

www.bridalcoutureweek.pk.

Page 13: BCW2016 - LHR

INTERACTIVE CORNER• Selfie Corner/Prop Corner:

• A designated space where not only stars but public can take selfies too and they will be uploaded on the page with their name.

• Hot Seat:• A simple place we will invite stars and celebrities

for interviews and rapid fire round.

Page 14: BCW2016 - LHR

• Backdrop available for advertising on our interactive corner.• Online interviews of visitors, models & celebrities will be taken.• Brand images and logos can be placed on the backdrop.

BACKDROP

Page 15: BCW2016 - LHR

FACEBOOK POST

( BRAND )Brand Logo

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• Brand logo on every BCW 2016 Lahore image, interactive wall and live streaming.

• Commercial will play between and after ending of every show (3 shows in a day).

• Branded photo gallery on style360.tv and Bridalcoutureweek.pk.• Before the BCW show we will play the highlights of the last show and they

will be branded.• Video with brand logo will be played after every show.• Placement on Interactive corner props.• Models and designers endorsement.• Photo gallery.• Facebook posts.

OUR COMPLETE OFFER

Page 17: BCW2016 - LHR

TARIFF

Page 18: BCW2016 - LHR

PACKAGE NUMBER 1

Offers

Brand name in the post

Page to be tagged

Website Link

Brand logo on the image

90 Posts

Special dress promotion

PKR. 100,000/-

PACKAGE NUMBER 2Offers

Placement on website

Branding around Live streaming

Timed ticker inside livestreaming

Brandcorner

Brand name in the post

Page to be tagged

Website Link

Brand logo on the image

90 Posts

Special dress promotion

PKR. 300,000/-

Page 19: BCW2016 - LHR

PACKAGE NUMBER 3

Offers

Selfie corner/Props

Placement on interactive wall

Placement on website

Branding around Live streaming

Timed ticker inside live streaming

BrandcornerBrand name in the post

Page to be tagged

Website Link

Brand logo on the image

90 Posts

Special dress promotion

PKR. 500,000

PACKAGE NUMBER 4

Offers

Interactive chair

Commercials between and after ending of every show

Branded highlights of the last BCW show

Selfie corner/Props

Placement on interactive wall

Placement on website

Branding around Live streaming

Timed ticker inside live streaming

Watermark in live streaming

Brand logo on all photo gallery images

Brand name in the post

Page to be tagged

Website Link

Brand logo on the image

90 Posts

Special dress promotion

PKR. 700,000

Page 20: BCW2016 - LHR

THANK YOU