bd and sales

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Business Development Vivek Menon| Vice President

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AIESEC in Manipal University BD and Sales

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Page 1: BD and Sales

Business DevelopmentVivek Menon| Vice President

Page 2: BD and Sales

Vivek Menon

Education Vidyodaya School, CochinThe Indian School, Bahrain

Perusing Mechanical Engineering

At Manipal Institute of Technology

Page 3: BD and Sales

Born on 2nd November 1993, In TRISSUR , KERALA

Vivek Menon
Page 4: BD and Sales

Lived in ERNAKULAM, Kerala for 13 years!

Page 5: BD and Sales

Moved to Bahrain in April 2006

Page 6: BD and Sales

Lived on the island for 5 years

Page 7: BD and Sales

• Recruited in Feb 2012• Team Member oGIP• OC Lcong Sept 2012• OCP Y2B 2013• TL BD• TL Recruitment• Vice President(select) Business Development

Page 8: BD and Sales

Job Description

• To raise funds for events and LC projects• Build business for the LC• Sales training

Measure Of Success

• Funds raised• Clients retained• Growth in business

Page 9: BD and Sales

VisionEstablishing AIESEC as a relevant partner in the corporate world.

Page 10: BD and Sales

Focus Areas

• Fund Raising• CRM• Corporate Relevance

Page 11: BD and Sales

Focus Areas (1/3)

Fund Raising

New InnovationsSynergy with: ICX Sales &

MarketingKPI : Strong market

presence and knowledge about AIESEC externally

Collaborative Partnerships

Synergy with : Expansions, Talent Management &

FinanceKPI: Amount of funds raised

collectively and mutual growth

OGX MerchandiseSynergy with: Finance &

oGCDPKPI: Build up of IR

Page 12: BD and Sales

Focus Areas (1/3)

CRM

Client RetentionSynergy with: ICX sales

and MarketingKPI- clients that want to

re-engage at a higher grade

Vivek Menon
Providing clients with AIESEC merchandise like pens, notepads, calendars
Vivek Menon
Sending them event reports and annual/semi-annual reports
Vivek Menon
Promoting new events and up scaling existing partnerships
Page 13: BD and Sales

Focus Areas (1/3)

Corporate Relevance

Recruitment of returned EP’sSynergy with: Finance & oGCDP

KPI: Increase in number of companies that come to recruit and Number of customers who sign up for gcdp instead of gip

Vivek Menon
Vivek Menon
To be the first choice partners to engage with the youth
Vivek Menon
Knowledge about AIESEC amongst companies
Page 14: BD and Sales

Annual General Meeting 2014 | AIESEC in Manipal University

Calendar Of Events (Q1 & Q2)Month Strategy/Project MoS

JanuaryFebruary Y2B Funds Raised, Clients Engaged

March LCONG Funds Raised

April HUMANISM SUMMIT Funds Raised, Clients Engaged

MayJune

Page 15: BD and Sales

Annual General Meeting 2014 | AIESEC in Manipal University

Calendar Of Events (Q3 & Q4)Month Strategy/Project MoS

JulyAugust GV Funds Raised, Clients Retained

September BKK Funds Raised, Clients Retained

October Recruitment, LTN Funds Raised, Clients Retained

Novemeber DOC CON Funds Raised, Clients Retained

DecemberJanuary Y2B Clients engaged, funds

raised, contribution to exchange

Page 16: BD and Sales

Year Targets (BD)

Q1 Q2 Q3 Q4 TotalInflow From BD

68,000 1,65,000 3,75,000 2,10,000 818000

Client Retention – 75%

Page 17: BD and Sales

Questions?

Page 18: BD and Sales

Rutwij Nakhwa| Vice President

ICX Sales

Page 19: BD and Sales

2nd Year, MIT from Mumbai (Thane :P)AIESECerFoodieReader

TravellerMovie BuffDog Lover

The BeatlesTennis

CapricornY2B

Beware: My jokes are leathal ;)

Page 20: BD and Sales

Job Description• Ensuring that the iGCDP program is financially sustainable• Working towards sales of the iGCDP program and consulting the

iGCDP department on the same• Establishing and overseeing operations for iGIP• Working towards and overseeing NEP for the LC

MoS• Total funds raised for iGCDP• Number of realizations for iGIP and NEPs

Page 21: BD and Sales

VisionEvolving Incoming Exchange as a product to generate business value.

Page 22: BD and Sales

Focus Areas

• Fundraising• Market Capitalization• Customer Layout

Page 23: BD and Sales

Focus Areas (1/3)

FundraisingCOLLABORATION

KPI: Total funds raised

CORPORATE OUTREACH PROGRAMSynergy with: Finance, Marketing,

CIM,ExpansionsKPI: Leads generated for sales

SALES DEVELOPMENT PROGRAM

Synergy with: BD, CIM, TMKPI: Developing sales competencies in the membership and building talent capacity

IMPACT MODELLINGSynergy with: GCDP ICX

KPI: Long term sales partnerships for GCDP ICX.

IN-KIND PARTNERSHIPSSynergy with: GCDP ICX, BD

KPI: Recieveables to supliment iGCDP activites.

Page 24: BD and Sales

Focus Areas (1/3)

MARKETCapitalizationCOLLABORATION

KPI: Total funds raised

CLIENT SATISFACTION MODULESynergy with: CIM

KPI: Client Retention

CORPORATE OUTREACH PROGRAMSynergy with: Finance, Marketing,

CIM,ExpansionsKPI: Leads generated for sales

IN-KIND PARTNERSHIPSSynergy with: GCDP ICX, BD

KPI: Recieveables to supliment iGCDP activites.

IMPACT MODELLINGSynergy with: GCDP ICX

KPI: Long term sales partnerships for GCDP ICX.

Page 25: BD and Sales

Focus Areas (1/3)

Customer Loyalty

MATCHING BOOSTSynergy with: CIM,

GCDP ICX, Marketing, GIP OGX

KPI: Raise to Match conversion

CLIENT SATISFACTION MODULESynergy with: CIM

KPI: Client Retention

IMPACT MODELLINGSynergy with: GCDP ICX

KPI: Long term sales partnerships for GCDP ICX.

Page 26: BD and Sales

Year Targets

Q1 Q2 Q3 Q4 TotalRaise 4 7 9 5 25Match 2 5 6 6 19Realize 0 4 4 7 15

Page 27: BD and Sales

Year Targets

Q1 Q2 Q3 Q4 TotalInflow 71,754 1,73,772 1,15,716 86,790 4,48,032

Client Retention: 80%

Page 28: BD and Sales

Questions?