bd myshopi's data strategy - omni-channel activation platform - bdma - september 2014 -...
DESCRIPTION
myShopi is the #1 promo platform for consumers in Belgium with over 500k app downloads in September 2014. myShopi provides a digital shopping list functionality, cashback coupons, digitized loyalty cards and retailer leaflets to consumers via smartphone apps, tablet apps and a the website http://www.myShopi.com. This presentation explains the data strategy of BD myShopi and was presented by Toon Coppens at the BDMA data or devil conference, September 16th.TRANSCRIPT
myShopi
Toon Coppens – @me_toon - 16/09/2014 – BDMA DATA Conference
The context: BD Group in the consumer decision lifecycle
OMNI-CHANNEL ACTIVATION
& LOYALTY PLATFORM
1-to-1 marketing
DATA
Promo marketing
Sheepvertising
myShopi: Promo platform
Omni-Channel
500k APPs downloads
Saving
Cashbacks
Facilitate
Shopping list
Inspiration
Online leaflets
Usage data
Available data
Coupon usage
and views
Shopping
list
Geo-location &
shop info
Leaflet
s views
Loyalty card
usage
Not greedy on data
Zero entry barrier
Qualitative data
App rating
Keeping consumers happy
Cashback data
Cashback 1-2-3
Cashback?
400+ campaigns
Delivering tons of data
• Voorbeeld kassaticketten
Tons of data
New FMCG insights
Ibeacon + video
Beacon
Shopping intent based activation
Shopping intent based re-activation
