BOOK

ER

MINIMAL BUSINESS

PRESENTATION

Differentiate or die

Igor Iakovliev, COO at eLogic LLC

h t t ps : / / e l og i c . co

About me

COO and Co-Founder at eLogicCommerce

Co-founder and chairman at Chernivtsi IT CEO Club

9 years of development experience

5 years of managing experience

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Story about a mouse

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BY BEING DIFFERENT!

How to survive in a crowded marketplace?

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How it works

Niche & Market

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Services range

Quality

Net CostMargin

What is that?

Differentiation

TeslaVolvo BMW

Different from other car

producers, because it’s market is

Business class electricity veichles

Different from other vichle

producers, because it’s the safest

car ever.

The car designed to provide you

with the outstanding experience

for the driver

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Broadcast your differences

1 Broadcast your mission

2 UTP

3 Story Telling

4 Awards and recognition

5 Focus

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6 Certification

How to become a different

Company mission / Lead idea

"Man is the creator of change in this world. As such he should be above systems and structures,

and not subordinate to them.“

Steve Jobs

Apple is committed to bringing the best personal computing

experience to students, educators, creative professionals and

consumers around the world through its innovative hardware,

software and Internet offerings.

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Apple Computers

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• Grabs attention

• Is headline worthy

• Solves a problem

• Is remembered

Successful UTP

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• Not a mission statement

• Not a bad sales pitch

• Not a bragging

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Main UTP Formula

Example

We are not only the best in ____(your sphere)_____ but we are only ones that _____(do this way)_____.

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We are not only the best in software development but we are only ones who can guarantee you launch your startup in time.

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Memorable Storytelling

Key 1 Key 2 Key 3 Key 4 Key 5

Where were you when

you got your business

idea?

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What were you doing

when you got your idea?

How long was it after

getting your idea that your

business was born?

Who was your first

customer and how did you

feel making your first

sale?

What does it mean to be a

part of your business

community?

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How we do #IT

eLogic commerce

We are a full-cycle

commerce development

agency with a technology

focus on Magento platform

Focus

We sell our expertise, not

services, because we know

how to drive conversion in

e-commerce

Approach

We are sharing our

experience, by participating

in many international

conferences and

exhibitions.

We are sharing

Our primary markets are

Scandinavia and UK.

Market

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Grow in quality, not quantity

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Development

Construction and

Architecture

Consulting

If you do everything, you will be expert in nothing

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You have to define a niche

You have to know, who is your target audience

The most important thing. Remember the phrase: Differentiate or die.

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Conslusions

I am opened and socıal

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CONTACT Me!

+38(050)73-59-575

igor@elogic.co

Facebook/IgorYakovlev

twıtter/igorrokcom

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ANY QUESTIONS?