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TRANSCRIPT
Brought to you by:
AdWords 5/5/15 Mobile Search Announcement
B IN G O
@NeptuneMoonwww.neptunemoon.net
mobile is definitelydifferent, but tablets reallyare the sameas PCs
there will onlybe ONE ad shownin SERPS on mobile devices
we nowmagically know about offline conversions
nothing willever change againwithout advertiserapproval
mobile searcherswill always beserved your preferred mobile
ads
no more negativebid modifiers for mobiledevices
we can tellyou the estimatedlifetime valueof ad clickers
estimated trafficfigures willbe meaningful
no more optingout of appson GDN
we can nowretarget justbased on yourthoughts
we have demographic data as good as Facebook’s
we will push ads to people based on their locations - no search required
non-mobile optimized siteswill pay 100%more for clicks
new ad formatfor search, justlike in-appads
we’ll use the phone’s camerato see if peoplelike your ads
estimatedconversions:NOW based onreal data
improveddemographic targeting
we know forsure when asearcher viewsads on PC & phone
editor updatescoinciding withinterface updates
geographicterms auto-added to queriesbased on location
mobile friendlylanding pageswill be generatedif site not mobilefriendly
we can tell youif people cameto your storebecause of ads
all accounts will be givenforwarding numbers
support will consist of morethan someonereading youhelp docs