Be a content DJ: effective curationMark Russell - Consultant15 February 2012

“The new billion dollar

opportunity”Robert Scoble

You’re not the only one producing content

Position yourself as a trusted expert

Improve engagement and dialogue

Spot trends and inform future activity

Pick your topics

Give context and meaning

Don’t be boring

http://www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf

Don’t be boring

Vet your sources – and acknowledge them

Find yourself and nurture relationships

Strategy and curation, sittin’ in a tree…

It’s one part of the bigger picture