We set out to create a

beauty portal for women

to promote offers from

Unilever (Pond’s, Dove,

Sunsilk, Lakme, Vaseline)

and build CRM.

bebeautiful.in was created with the philosophy of helping women be more beautiful.To justify the proposition and achieve the brand objectives, we created relevant content baskets, features and applications that would make them share their personal details and keep them coming

back to the site for more.