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WNRP Pensacola, FloridaPolitical Media Kit

Contact: Jeff Wayne, Market Manager / 850-262-6139 / [email protected]

BE HEARD!BE HEARD!

Get Votes!Get Votes!

90% of General Market90% of General Market

91% of African91% of African--AmericansAmericans

91% of Hispanics91% of Hispanics

Radio Delivers Potential Radio Delivers Potential

VotersVoters

Source: Scarborough USA+ 2014 Release 2 (February-September 2014), Adults 18+ weekly reach

Presentation courtesy of the Radio Advertising Bureau, 2015 – All Rights Reserved





Radio Delivers Radio Delivers

Important Statewide Important Statewide

ConstituentsConstituents

Source: Scarborough USA+ 2014 Release 2 (February-September 2014) ), Adults 18+ weekly reach






Radio Campaign Radio Campaign

to Get Out the Local Votesto Get Out the Local Votes

Source: Scarborough USA+ 2014 Release 2 (February-September 2014) ), Adults 18+ weekly reach



Live and Local Live and Local

Radio Boosts Political MessagingRadio Boosts Political Messaging

Source: 1) Nielsen Total Audience Report Q2 2015


The Power of Radio

•#1 reach medium1 delivers more people than any other medium -

- but also high targeting capability • Strong in all key 18+ demographic segments

• Targeting by gender, age, lifestyle and language

•Delivers potential voters within their own communities – or

across the nation

•Varied formats and personalities create personal connections,

emotionally engaging environment for messages aimed at specific

interest groups

•Creates theater and generates images within listeners’ minds,

personally unique to each

and and NewsRadio1620NewsRadio1620 has the MOST Live and Local in Town!has the MOST Live and Local in Town!


Live and Local Live and Local

Radio Boosts Political Radio Boosts Political

MessagingMessaging

The Power of Radio

•The original social medium• Highly personal – listeners relate one-on-one with favorite on-air

personalities

• Drives conversation and influence among loyal listeners

•The original mobile medium – now available on-air, online and on-

demand• AM/FM reaches listeners on the go, at home, at work, in stores and

offices

• Streaming, mobile apps, etc. allow video extensions to campaign’s

audio text



BE HEARD!BE HEARD!

Get Votes!Get Votes!NewsRadio1620 is Pensacola’s premier News/Talk radio station. We have the most Local Talk and Local News than any other radio station in town.

Our award winning news department makes us the Go-to station news and information.

•Make your campaign platform come to Life with Radio!•We’re mobile; listen at home, in office, in car, on computer or smartphone.•Radio messages are remembered more than TV, Print, and internet.•Make your message heard all the way to the voting booth!•Have better Recall with your radio message.•No Charge for local in-house production.•1:1 means each one on-air commercial receives one live streaming at No-Charge

Reach activeReach active--interested interested NewsRadio1620NewsRadio1620 listenerslisteners

For rates and more information contact: Jeff Wayne, Market Manager Direct line: 850-262-6139Email: [email protected]

Let NewsRadio1620 help you get more VOTES!

be heard! get votes!newsradio1620.com/wp-content/uploads/2015/12/2016... · the power of radio...

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