BE LIKE OBAMA. WIN. In 2012, the Obama re-election team raised over $100 million dollars, reached independents in key swing states and registered more than 250,000 voters online.

advance-ohio.com

• In order to reach the mass amount of undecided voters on-line, the team utilized a data model to identify precisely the voters we needed to persuade, and serve them ads where they were already spending their time online.

• Voters were served poll-tested messag-ing on core issues and specific topics based on what audience segment they fell into – a young voter in Ohio was not getting the same mes-saging as a mother in Virginia.

• Digital ads were also used to capitalize on high profile events – the GOP's Vice Presidential pick, the debates and conventions – to ensure our message was seen during big moments.

SOURCE: BULLY PULPIT INTERACTIVE (BPI)