To find out more about our plans or to join our newly energised retail precinct, please get in touch.

The High Street Mall property owners comprise:The Manning Estate Silverleaf Investments Pty LtdHanny Properties

B E PART OF THE FREMA N TLE REVITALISATION

We are an escape from everyday life – a place to put toes in the water, learn something new, watch the world go by over coffee or a drink, indulge in a tasty meal and shop to your heart’s content.

We are cherished in the hearts and minds of locals, and a favourite destination for visitors from near and far.

And today, we are on the brink of a significant evolution. With a new wave of entrepreneurs and a strong vision for the future, we are reimagining future Freo – and High Street Mall is at the front and centre of its renewal. We invite you to join our journey.

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WE ARE FREMANTLEWe are charming high streets, stylish urban living, maritime culture, art, entertainment and heritage – the epitome of WA’s enviable lifestyle.

OUR STORYYou need only spend a day in Freo to find yourself falling for our rich tapestry of history and culture – from the Port to the city centre. Originally land of the Whadjuk people, Fremantle is Perth’s second city for economic trade and social activity. Its impressive suite of late Victorian and early Edwardian buildings create beautiful heritage streetscapes and our multicultural community proudly shapes who we are today.

We have borne some of the nation’s most established and well-known brands including Little Creatures, Morrison and Lionel Samson & Son – the oldest continuing family business in Australia. Internationally renowned musicians and artists have carved their niche in Freo – such as John Butler, who started out busking in our streets.

From commerce and culture, to period architecture and vibrant local personalities – Fremantle is a truly unique destination.

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Since 1897 we have been Western Australia’s shipping centre and the largest general cargo handler in the state. Today, the maritime and stevedoring industries remain at our core.

But it was when we hosted the America’s Cup in 1987 that Freo really came alive on the world stage.

We expanded our economy through investment in retail and hospitality and nurtured these to become the driving force of a diversified economy.

We are proud to be Perth’s most visited tourist destination. People come to experience our laid back vibe, word class attractions, eclectic lifestyle and warm climate.

In 2011, retail generated $334M. In 2012/13, total tourism and hospitality accounted for $593.7m.

MOST VISITED FREMANTLE ATTRACTIONSAverage annual visitors

Fremantle Prison 187,000Fremantle Markets 2,500,000Fremantle Maritime Museum 127,000Round House 100,000Shipwreck Museum 109,000

OVERNIGHT VISITORS TO FREMANTLE:(Annual Visitors)Intrastate 43%Interstate 36%International 21%

WHAT DRIVES US

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YE Dec-12 YE Dec-13 1. Fremantle 1,113,000 1,268,500 2. Margaret River 727,200 854,300 3. Kings Park 719,800 723,600 4. Swan Valley 351,800 436,000 5. Hillarys Boat Harbour 329,200 391,000 6. Rottnest Island 175,600 197,400 7. The Pinnacles 184,100 184,600 8. Ningaloo Marine Park 93,000 97,600 9. Wave Rock 98,400 82,500 10. Bungle Bungles 54,300 27,100

PLACES VISITED IN WESTERN AUSTRALIA

HIGH STREET MALLThe High Street Mall is the geographic centre of our High Street – a place to stop, and take a breath. With heritage icons such as the Round House to the west and the Fremantle Town Hall to the east, it is the city’s true retail heart. Where other high streets around the world struggle with traffic, our Mall was pedestrianised in the 1960s and, today, is a place where people come first – boasting a series of unique, intact character shop fronts fronting onto a generous public plaza.

Well connected to other city destinations such as Kings Square, the Cappuccino Strip, West End and Victoria Quay and conveniently serviced by bus, train and close to major car parks, High Street Mall is central to every Freo visit and is set to return to being one of its ‘must see’ places.

High Street forms the primary east west connection through Fremantle. Connecting Adelaide to Market Street, High Street Mall is the geographic heart of our city.

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THE NEXT CHAPTERFreo is in on the cusp of a major evolution.

With almost $1billion of public and private investment in the pipeline for the central core, our iconic port city is embarking on its next growth phase, and High Street Mall will be a significant part of this shift.

Current Value of RedevelopmentsConstruction Started $103 MillionDevelopment Approved $157 MillionPlans Submitted $197 MillionPlans Underway $460 Million*Estimated value of development as per April 2014

8 PAKENHAM ST.73 short term tourism apartmentsStatus: Approved

47 MEWS RD.Bathers Beach HouseRefit of existing 2 storey commercial buildingValue: $2 millionStatus: Completed

11 QUEEN VICTORIA ST. 6 storey mixed use building including 46 residential units & 95m2 office spaceValue: $12 millionStatus: Construction started

52 ADELAIDE ST. 7 storey hotel, 151 rooms and a ground floor commercial tenancyStatus: Approved

7-15 BANNISTER ST. Hotel 92 Hotel room & restaurant / barValue: $7 million Status: Construction started

43 MEWS RD. Challenger Harbour42 serviced apartmentsValue: $10 millionCommercial Floor Space: 2,500m2

Status: Approved

81 QUEEN VICTORIA ST.54 residential apart- ments with 66m2 commercial tenancy (cafe/restaurant)Value: $11 millionStatus: Approved

36 QUEEN VICTORIA ST. Fort Knox building - Heirloom by Match 5 storeys, 183 resi-dential apartmentsValue: $60 millionStatus: Approved

43 PAKENHAM ST. Bread in Common - Restaurant, Bar & BakeryWarehouse conversion to restaurant & officeValue: $1 millionStatus: Completed

11 CLIFF ST.4 storey office buildingValue: $8 millionGross Lettable Area: 2,956m2

Status: Approved

2 POINT ST.Doubletree Hotel by Hilton , 7 storey mixed use, 173 hotel rooms, 77 units multiple dwellings, restaurant & shopsStatus: Under Construction

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KINGS SQUARE REDEVELOPMENT Mixed Use / CivicValue: $220 millionStatus: Plans Submitted / Redevelopment of former MYER site approved

120 HIGH ST. Atwell Arcade, 4 storey office and retailValue: $7 millionStatus: Under construction

50 PAKENHAM ST.4 storey mixed use residential, office and hospitalityValue: $5 million Status: Approved

DEVELOPMENTSIN THE PIPELINE

YOU’RE IN GOOD COMPANYFrom local designers and national brands to health and beauty, cafés and eateries, boutique breweries, major supermarkets and convenience goods, our retail and dining scene is as diverse as we are. Within walking distance of High Street Mall you’ll find national brands, and Freo locals, such as Morrison, the iconic Bob’s Shoe Store, The Raw Kitchen, Remedy, Common Ground, Bread in Common, Eros, Soul Sister, the historic National Hotel and many more.Located at the centre of the city, High Street Mall is also close to Target, Coles, Woolworths the Woolstores and a range of other service retail and major banks.

Service & ConvenienceRetail:1. P&N Bank2. BOQ Commonwealth Bank Westpac3. St George Bank4. Bankwest5. Woolstores Shopping Centre Target Coles6. Australia Post

Fashion & Food:7. The Raw Kitchen8. Morrison9. Bob’s Shoe Store10. Eros Clothing and Jewellery Soul Sisters11. Bibi Vintage12. National Hotel13. Bread in Common

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IN THE HEART OF FREMANTLE

OUR VISION - FREO’S RETAIL HEART AND SOUL:Sought after brands and local entrepreneurs thrive day and night in the city’s retail heart. New attractions surprise and delight, making people return for a taste of our Freo life.

Building on its foundations and potential, the High Street Mall is returning to its roots as Fremantle’s major shopping and leisure destination. With a united vision to attract high quality businesses, we are creating the city’s new retail heart and soul.

HIGH QUALITY “DESTINATION” RETAIL,INCLUDING OPPORTUNITIES FOR: • Quality product, strong reputation and loyal customer following• High quality, mid-price, fashion brands• Retail to complement the existing mix including:• Quality women’s fashion • Gift and lifestyle fusion • Health and beauty, wellness

Key retail locations on High Street Mall are currently available and represent a unique opportunity to join a vibrant, growing retail scene at the right time. The opportunity exists to introduce established brands or grow new, bespoke business ventures in the city’s most strategic retail location.

CRAFTING A RETAIL DESTINATION We know that a good destination has to appeal to many different people and to do this, variety is the key.

To achieve our vision, we welcome businesses to become part of our journey, particularly those· with passion and drive, who understand our unique Freo market· that embrace innovation and value personal service· that offer well-known brands as well as bespoke products· that are unique and create a sense of surprise• who share our foresight and vision for the future

OUR IDEAL BUSINESS MIX FOR HIGH STREET MALL INCLUDES: A DIVERSE, GOOD QUALITY FOOD SELECTION,INCLUDING OPPORTUNITIES FOR: • Casual, after work dining and drinks, indoors and outdoor• A dining experience that is about more than food• Diverse food and beverage selection from day to evening / night time• Quality ingredients and produce, with a point of difference.

Key uses include:• Casual breakfast / brunch cafés • Juice / coffee shops• Small licensed bars• Quality burgers, pizza and other moderately priced food • Italian patisserie• Dessert, ice cream, gelato• Bespoke evening entertainment venues, with a cultural focus• ‘Sit down’ dining• Deli / specialty provedore

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REALISING OUR VISIONFor us, crafting a retail destination is about engaging with people and giving them a reason to keep coming back to High Street Mall. This also means delivering improvements that go beyond the business mix. We will do this through:

A NEW BRAND:We’ve developed a brand to define what the High Street Mall stands for. The brand shapes our communications, campaign marketing, physical environment and the selection of products and services for our desired business mix. It will be supported by collaborative marketing that promotes the Mall as a destination.

PLACE MANAGEMENT:In partnership with City of Fremantle, we will attract diverse audiences and invite people to stay longer through quality shopfronts and streetscape presentation, programming the space with performers, temporary installations, Christmas and Easter attractions and school holiday activities. Long term, we have identified ways to enrich the experience for our visitors by making physical improvements and upgrades to the Mall including new family friendly and interactive visitor attractions along with improved street furniture, entry statements and wayfinding, landscaping, lighting and more.

Redevelopment of the Atwell Arcade is the jewel in the crown of High Street’s revitalisation and is already underway, due for completion in late 2015. Delivering a new on-site working population to the area through a commercial office component, the charm and appeal of the arcade’s heritage qualities will be retained and populated with new retailers.

PROACTIVE AND UNITED PROPERTY OWNERS:As the three major property owners we, and our representatives, share this vision. We will:

• invite existing tenants to embrace the refreshed retail approach, with fit outs, branding, product and service offerings

• continue to fill available spaces with motivated operators and unique concept stores, proactively seeking the right mix

• explore the best overall outcome for each tenancy, in the wider Mall context

• engage with prospective tenants to understand what you want and how we can deliver it.

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