Be the brand

Hallerin Hilton Hill

The brain processes 400 billion bits of information a second but we’re only aware of

2000

Dr. Joe Despenza

A good name is better than Gold. You are a brand. In order to succeed and prosper in the competitive days ahead you must not only believe in your brand, you must BE the brand

Every great brand has a story

Sherwood SchwartzAnd now for some music

What is a brand?A brand is a product, service, person

or organization that people FEEL something about

Recognize these?

Your good name is your greatest treasure; your reputation is more precious than silver and

gold

Solomon

A brand can never be better than the people who represent it

Your good name x number of team members = strength of brand

Your bad name x number of team members = weakness of brand

In a parity world, my best friend wins

Hal Rainey

Bbelieve

Believein yourself

in your peoplein your brand

Believe in yourself! Have faith in your abilities! Without a humble

but reasonable confidence in your own powers you cannot be

successful or happy.”

Norman Vincent Peale

You will become no more than what you believe is possible

Hallerin Hilton Hill

Believe

|biˈlēv|verb [ trans. ]1 accept (something) as true; feel sure of the

truth of

Bbelieve

RRelationships

Great brand experiences revolve around great relationships

Relationships that are good:inside and out

The 4 R’s of Great Brand Relationships

RespectRespondReinventRefresh

APositive attitude

What the caterpillar calls the end, the rest of the world calls a butterfly.

Lao Tzu

sightSeeing things as they are.

visionSeeing things as they could be.

sight

vision

A leadership attitude is about looking out,

seeing the future and then passing the binoculars.

“The most pathetic person in the world is someone who has sight, but has no vision.”

Helen Keller

“People only see what they are prepared to see.”

Ralph Waldo Emerson

Rule 1: Only the Mentally Strong SurviveWhen a soldier or a unit gets stranded in a hostile environment, survival hinges on mental toughness more than anything else. I tell the students, If you have a guy with all the survival training in the world who has a negative attitude and a guy who doesn't have a clue but has a positive attitude, I guarantee you that the one with the positive attitude is coming out of the woods alive. Simple as that. Gordon SmithA 26-year special forces instructor

Attitude is a little thing that makes a big difference.

Winston Churchill

APositive action

Attitude + Action = Advancement

Nnavigate

Definiteness of purpose is the starting point of all achievement.

W. Clement Stone

Where to?

Great brands have a clear direction

Ddefend

Character is much easier kept than recovered

Thomas Paine

Bbelieve R

relationships Aattitude N

navigate Ddefend

Be the brand