be the machine winter resorts
TRANSCRIPT
BE THE MACHINEDRIVING CONSUMERS TO YOUR RESORT
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YOU HAVE A DESTINATION-- A PLACE WHERE CONSUMERS GO AND LOVE THEIR EXPERIENCE
BUT YOU WANT MORE CONSUMERS. YOU HAVE EXPLORED MEDIA, PR, SOCIAL, EVENTS, MOBILE
YOU NEED AN EXPERIENTIAL VENDOR WHO IS FAST, CREATIVE AND COST EFFICIENT
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WE SEE YOUR CHALLENGES AS OUR OPPORTUNITIES
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WE EXIST BECAUSE TRADITIONAL MARKETING AND ADVERTISING PLANS HAVE MAJOR LIMITS
WE THRIVE BECAUSE OUR CLIENTS SEEK IDEAS AND EXECUTION THAT TRULY ENGAGE PEOPLE
WE SUCCEED BECAUSE OF US … THE MEMBERS OF OUR TEAM WHO OUR CLIENTS LOVE & TRUST
SERVICES & WORKWE SEE CHALLENGES AS OPPORTUNITIES
At Be The Machine, we combine years of solid experiential production work with innovative ideas to create amazing consumer experiences.
CUSTOM MEDIA
STUNTS & INSTALLATIONS
LIVE EVENTS & PROMOTIONS
CONTENT CREATION
CUSTOM MEDIASHOWCASE THE MESSAGE IN SPECIAL WAYS
Outdoor media (or OOH) is often a prime outlet for what we term “custom media”: formats of media that are unique or put in locations where no conventional media is an option. Be The Machine knows outdoor media and how to produce never-been-done-before ideas.
We develop new ideas to bring media to life Ability to bolt onto pre-existing OOH media buys to boost the
campaign Work with OOH media vendors to enhance their more traditional
offerings Know key OOH ordinances and codes for realistic placements
North Lake TahoePower Wash Reverse Stencils
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SoBe & Dunkin DonutsSkatepark Murals
Dr Pepper / 7UpSampling TourBombay SapphireYacht Club Network
Visit LondonIce Sculpture at Madison Square Garden tied to NHL Playoffs
STUNTS & INSTALLATIONSUNIQUE FORMATS IN UNIQUE PLACES
Never-been-done-before. That is what brands and clients seek. Be The Machine helps to develop ideas and handles execution for memorable stunts & installations. These productions center around making a very special experience that can then be amplified for consumers via social or press outlets. But they are all about breaking the mold and resonating on higher levels.
Concepts and ideation Feasibility studies and exploration of the idea Venue options & booking Back-end logistics (insurance, permits, etc.) All on-site staffing needs Documentation and content capture
CBS Late Show with Stephen ColbertCustom Promo Collaboration
Dunkin’ DonutsFountain Installations
HBO “Boardwalk Empire”Promo Stunt
CBS Code BlackPromo Stunt & Press Junket
LIVE EVENTS & EXPERIENCESBUILDING CONSUMER EXPERIENCES
Increasingly, clients seek ways to not simply sponsor or have a presence at an event ... but to create their own proprietary event or tour. Be The Machine both comes up with these event ideas and helps to produce them. We handle all the back-end details so the big idea can stand strong up front.
Custom events are created specifically for each client Can take the form of one single activation or multiple
stagings in a tour format All production elements handled (sites, bookings,
routing, staff, etc.) Tend to be big productions that involve multiple client
teams and agencies (brand, media, social, PR, creative, etc.)
Lady Foot Locker SIX:026K Race
Jeep Ski Resort Screen Printing
TLC “LA Ink”Graffiti Tattoo Event
CONTENT CREATIONCAPTURING THE MOMENT TO BE AMPLIFIED
Nothing generates awesome social content like experiential programs. Because Be The Machine produces experiential programs live in the field as we engage consumers and put on events, we are on the frontlines to capture footage. We help agencies by documenting activations for them to build content.
Document live activations with photo and video Provide footage to agency for social use Cross-promote social engagements with live in-field
engagements Engage consumers at events to provide social content
and participate in social campaigns Secure talent, staff and consumer involvement in the
content with permissions as needed
BriskSXSW Stunt
The Tonight Show with Jimmy FallonJimmy Fallon Beer Pong
I Love NYTimes Square Events
