beabloo analytics and digital marketing...
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BeablooAnalytics andDigital MarketingSolutions
Cloud-based Digital Marketing Platform
enabling omni-channel communication and
data analytics to efficiently reach
customers and fully understand their
behavior inside the retail environment.
Our mission is to provide brands, retailers
and advertisement companies measurable
KPIs to create effective and engagement
marketing campaigns that bring our clients
better results and improve their customer’s
experience.
Communicate everywhere
Beabloo
Beabloo has developed the only Digital Marketing Operating System in the world that integrates an Omni-channel Digital Marketing solution with
the most advanced analytics technology to fully understand customer behavior and improve shopping experience in the point of sale.
Certified by Intel Embedded Alliance.
1. In-store data collection
2. Cloud & Big data analytics
3. Multi-platform CMS
4. In-store personalized multi-channel campaigns
(Digital Signage, Mobile and Social Media)
Big Data Analytics Platform
CMS
1
2
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Beabloo proprietary Software – (1) Operating System, (2) Cloud Big-Data, (3) Cloud CMS
Beabloo: Our Solution
Offline success = Location + Product + Communication + Experience + Beabloo
In store sensors on key locations:
• Radio Analytics
• Video Analytics
• BLE or Beacons
• Content analytics
Beabloo: Our Solution
Beabloo Analytics solution brings retailers the
most wanted answer: what is their customer
behavior
Offline success = Location + Product + Communication + Experience + Beabloo
• Capture rate
• Heats maps
• Paths
• Zone Analytics
• Waiting time
Wi-Fi sensor
Beabloo: How customers move
Beabloo Analytics solution explains which are
the most attractive contents for customers:
products, signs and digital content
Video sensor
Offline success = Location + Product + Communication + Experience + Beabloo
Beabloo: What customers look
Integrated in APPS, Beabloo delivers an
integrated Beacon platform to support alerting
customers about special offers, when in store
Beabloo: Our solutionOffline success = Location + Product + Communication + Experience + Beabloo
Customized content directly from Beabloo CMS to the APP
Offline success = Location + Product + Communication + Experience + Beabloo
Beabloo: Our solution
Beabloo also provides Analytics of who interacts
and when with the in APP campaigns
Campaign: January Sales
Alerts Delivered: 2512
Opened: 1224
Rate: 49%
Revenues: +7%
Beacon sensor
Offline success = Location + Product + Communication + Experience + Beabloo
Beabloo: Our solution
Sales
New store layout
Marketing Campaigns
Products discounts
New showcase layout
Music playlist
Weather
etc
Beabloo: External sourcesOffline success = Location + Product + Communication + Experience + Beabloo
Feb’15 Feb’15
Measure impact of marketing campaigns in car dealers
Feb’15Starts impact of the marketing
campaing
Remark the early buyers who
only need 1 visit to the store
Most sales requires more than
3 visits
Campaign views Car dealer visits
Sales
Bigger impact on sales
Beabloo: Example
Data collected Data predicted
Use analytics data to project store visits and sales
Beabloo: Example
Sales
Visits
Beabloo: Global vision
O2O Campaign results
Signage efficiency
Entrance rate
IN
Offline success = Location + Product + Communication + Experience + Beabloo
Learn from your customers behaviors
Understand the impacts of your campaigns
Compare your locations and discover what are the their similarities and
differences
Find out the factors that make your sales grow
Global view of your business
Make offline as smart as online
Beabloo: Global vision
Thanks!
BEABLOO HQ
Carrer de la Llacuna 161 4º 1ª
08018 Barcelona, SPAIN
Phone: +34 935182207
Email: [email protected]