beacon-powered mobile app engagement for app owners and brands

© Proxama 2016

Beacon-Powered Mobile App Engagement


Jon Worley, CEO of Proximity MarketingProxama

David Weetman, Commercial DirectorMapway

© Proxama 2016


The leading mobile proximity commerce company

Proxama specialise in transport based mobile proximity services, using Bluetooth beacon-led technology, to deliver the most accurate and reliable mobile location and behavioural data for digital advertisers and agencies.

Proxama’s award-winning mobile technology platform, TapPoint®, enables brands to connect physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty, across transport networks and high

footfall destinations such as shopping malls, stadiums, city centres and events.

About Proxama

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© Proxama 2016


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Part of mxData, established in 2004

Plan. Route. Relax.

23 cities + 2 nationwide apps

Transport systems including Subway, Bus and Train

Map centric design, offline capability

About Mapway

© Proxama 2016


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Mobile devices account for over 50% of time spent

online in the UK

Global Web Index

One in six UK adults who own a smartphone look at their phone more than 50 times a dayDeloitte

Smartphone penetration rose by 10% (2013 – 2014) for those aged 55 and aboveDeloitte

59% of smartphone users are prompted to use their device by ‘other media’Internet Advertising Bureau

A Nation of Smartphone Addicts

© Proxama 2016


Mobile Engagement and The Internet of Things

Statista

Smartphone

penetration in

the UK by 2017

5

77%

$100Billion

eMarketer

Spend on Mobile

Advertising forecast for

2016, accounting for 51%

of the Digital Market

30Billion

ABI Research

Devices will be wirelessly

connected to the Internet

of Things by 2020

£44The Centre for Economics and

Business Research

The average London

commuter spends £44 a

week buying stuff during

their daily commute

400Million

ABI Research

BLE Beacon

Shipments will be

delivered by 2020

36%

The Guardian

of UK online sales are

now completed on a

smartphone or tablet

© Proxama 2016


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© Proxama 2016


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App Store Requirements

Growth of Active User Base

Revenue Generation

Advertising Insights

Challenges for App Owners

© Proxama 2016


Beacons and Mobile Proximity Commerce

© Proxama 2016


Delivering Highly Contextual Mobile Engagement

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Right Place: Engage your app users by adding

contextualised messaging based on exact

location.

Right Time: Take advantage of dwell time,

when your customers have a spare moment

to think about your brand.

Right Frame of Mind: Advertise when your

customers are relaxed, seated and looking for

something to occupy themselves.

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© Proxama 2016


40.3 MillionConsumers travel through

beacon-enabled London

Gatwick

1.8 MillionLondon passenger journeys

made in beacon-enabled

taxis per year

78 MillionConsumers visit beacon-

enabled cinemas per year

103 MillionConsumers pass beacon-

enabled advertising sites

per year

52 MillionConsumers visit beacon-

enabled pubs and bars

per year

371 MillionConsumers pass through

beacon-enabled London

tube stations

135 MillionLondon passenger

journeys on beacon-

enabled buses per year

Reach Millions of Consumers

© Proxama 2016


Case Study

The UK’s Largest iBeacon Consumer

Transport Experience

© Proxama 2016


Bus Times London App Mobile SDK

Integration

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Overview

UK’s largest iBeacon experience across 500 buses throughout London

In partnership with Exterion Media, Europe’s largest privately owned out–of-home media owner

Mapway has integrated Proxama’s beacon Mobile SDK into its Bus Times London app

Facilitating in-app advertising and notifications

© Proxama 2016


Bus Times London App Mobile SDK Integration

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Solution

Real-time travel updates - in-app notifications

delivered to users when they board a beacon-

enabled bus, advising them of real-time travel

updates for the route they are traveling on

Contextual in-app ads – relevant and timely

advertising served based on the consumer being

on board a bus at time of viewing.

© Proxama 2016


Engagement Results for In-app Notifications

Notifications Displayed

8,500

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Unique Click Through RatePercentage of unique users who have clicked-through a notification

44%

© Proxama 2016


Don’t Forget the Consumer!

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‘Value notifications’ create additional sessions for app owners

Engage app users by sending notifications based on their exact location

Drives revenue for app owners by offering in-app advertising

Better ROI for advertisers on in-app advertising

© Proxama 2016


Next Steps

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Following the success seen to date on its Android app, Mapway is integrating Proxama’s proximity Mobile SDK into the iOSversion of the Bus Times London app

reachable audience with both apps

500,000