About Proximity Marketing..Beacon Proximity Marketing..How Does it Work? Uses..Types of Proximity Marketing..Applications & Solutions..Opportunities for Retailers Conclusion..

PRESENTATION OUTLINE

New Generation Proximity Marketing

Proximity marketing describe new way of advertising and communicate as wireless over mobile phones and advertising products, special offers ,best deals etc..These messages are distributed to the nearby shoppers mobile phones. The reception of these messages can be decided by the shoppers.Proximity marketing close range marketing broadcasting information to use Bluetooth or WiFi enabled equipment at a particular location and automatic send notification in form of text, images, audio or video .Proximity marketing NexGen Marketing solutions sometimes called it hyperlocal marketingIts cellular based new technology run over Wi-Fi or Bluetooth signal. The Main Purpose of the proximity marketing connects more customers while they are near your business or service and spur them into action.

What is Beacon Proximity Marketing?

How to Achieve Beacon Proximity Marketing ?

Beacon a small devices are placed as signal transmitters in spaceBeacons are a system of low-powered transmitters that enable push notifications to mobile devices running an application in close proximity.The Beacon works on Bluetooth Low Energy (BLE), also known as Bluetooth Smart iInside nodes use BLE and Bluetooth classic to enable location-based messaging and location analytics.Smartphones in the range of a transmitter can be identified Information and interaction can be triggered depending on the location of the smart phone.

How does it work?

The Beacons technology is depend on three basic concepts

DistanceProximityNotification

1-Distance-Displaying on the screen of your Smartphone the distance between the beacon and the mobile of Customers will be able to navigate easily locate and highlight products.

2-Proximity--Through the ability to transmit greeting messages or information to customers transiting in the vicinity of your store, you can invite them to join.

3-Notification--While your customers are browsing through pre-defined perimeters inside the store, it will be possible to transmit information about the products on their screens in real time.

What are their uses?

Retailers leverage the in-store advantage by enabling highly targeted, on-site communication

What are their uses?

Retailers leverage the in-store advantage by enabling highly targeted, on-site communication.

Types of Proximity Marketing

Beacon technology big factor of proximity marketing development in retail marketing it can be a boon for shoppers and store owners, consumer savings and increased merchant sales information to transmit message via Wi-Fi or Bluetooth.There are several types of proximity marketing.

- On-the-spot digital coupons,

- Bar code marketing,

- Wi-Fi/Bluetooth signal marketing, and

- Digital signage

Application Areas

There are many application area proximity marketing, and numerous retailers around the globe are as of now taking point of interest.

Restaurants Food Chains In Retail StoresMallsStadiumsEvent Halls MuseumsAirports & Metro Rail Systems Retail BankingEducational Institutions

Beacon Opportunities for Retailers

Beacon help to sharing product sell information included product notification ,new offers, deals and Coupon etc.

Beacons can also help a retailer recognize, reward and understand its best customers, increasing loyalty and building a stronger relationship with them. Beacons are a type of a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices

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Beacon Opportunities for Retailers

The main idea behind is to provide greater accessibility and convenience.

Retail hub where offers and promotion are sent directly to your customers device, tailored to their needs

Beacon making it easier to choose what display, images, video or any other content you choose to show on mobile.

Easy accessing or collecting information, making payments, giving directions, marketing, or reducing manpower

Restaurants are trying out new methods for ordering food, specifically for those with special instructions or allergies.

Beacon usage for promotional purposes.

Conclusion

Proximity marketing is new way of branding, advertising and marketing retailers products or sell offer to consumer . A new technology might do the trick in driving up sales and help build consumer loyalty send business notification at the right place, at the right time.

Proximity marketing technology is rapidly changing in a world that is heavily reliant on it. As a result, retailers have to find unique methods of advertising to reach the consumer. In a day and age where companies are looking for innovative ways to bring customers through the doors and conventional with a new business idea enhance their customer experience.

This technique is not just limited to retailers but can extend to restaurant, sports events, hotels and many other application areas

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