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Executive Summary

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Products and Services Summary

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Market Summary

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Financial Summary

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CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secretinformation and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

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Company

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Management Team

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Products and Services

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Financial Plan

Sales Forecast

Sales Forecast Table

FY2012 FY2013 FY2014

Unit Sales

Brewed Coffee 25,290 59,850 94,410

espresso drinks 29,400 63,960 108,600

smoothies 11,688 31,128 50,568

blended drinks 19,500 47,580 75,660

non coffee drinks 9,390 24,510 39,630

Price Per Unit

Brewed Coffee $2.00 $2.00 $2.00

espresso drinks $3.25 $3.25 $3.25

smoothies $3.75 $3.75 $3.75

blended drinks $3.75 $3.75 $3.75

non coffee drinks $2.50 $2.50 $2.50

Sales

Brewed Coffee $50,580 $119,700 $188,820

espresso drinks $95,550 $207,870 $352,950

smoothies $43,830 $116,730 $189,630

blended drinks $73,125 $178,425 $283,725

non coffee drinks $23,475 $61,275 $99,075

Total Sales $286,560 $684,000 $1,114,200

Direct Cost Per Unit

Brewed Coffee $0.65 $0.65 $0.65

espresso drinks $0.95 $0.95 $0.95

smoothies $1.05 $1.05 $1.05

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blended drinks $1.15 $1.15 $1.15

non coffee drinks $0.70 $0.70 $0.70

Direct Cost

Brewed Coffee $16,438 $38,903 $61,367

espresso drinks $27,930 $60,762 $103,170

smoothies $12,272 $32,684 $53,096

blended drinks $22,425 $54,717 $87,009

non coffee drinks $6,573 $17,157 $27,741

Total Direct Cost $85,638 $204,223 $332,383

Gross Margin $200,922 $479,777 $781,817

Gross Margin % 70% 70% 70%

Sales by Month

About the Sales Forecast

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Personnel Plan

Personnel Table

FY2012 FY2013 FY2014

managers $20,160 $20,160 $40,320

additional baristas $83,520 $167,040 $250,560

Total $103,680 $187,200 $290,880

About the Personnel Plan

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Budget

Budget Table

FY2012 FY2013 FY2014

Expenses

Salary $103,680 $187,200 $290,880

Employee Related Expenses $20,736 $37,440 $58,176

Marketing & Promotion $2,000 $4,000 $6,000

Rent $10,000 $20,000 $30,000

Utilities $5,000 $10,000 $15,000

Office Supplies $4,200 $9,600 $12,600

Insurance $9,996 $19,992 $29,988

Total Expenses $155,612 $288,232 $442,644

Major Purchases

coffee stand $33,000 $0 $0

Espresso machines, refrigerator, grinders,blenders, coffee brewers, tea brewers, icemaker, tins and glasses $20,618 $0 $0

consulting with bellissimo consulting $12,554 $0 $0

POS,open sign, building wrap, i Pads,cameras, register $7,401 $0 $0

Total Major Purchases $73,573 $0 $0

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Expenses by Month

About the Budget

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Startup Costs

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Projected Profit and Loss Statement

Projected Profit and Loss Statement

FY2012 FY2013 FY2014

Income $286,560 $684,000 $1,114,200

Direct Cost $85,638 $204,223 $332,383

Gross Margin $200,922 $479,777 $781,817

Gross Margin % 70% 70% 70%

Expenses

Salary $103,680 $187,200 $290,880

Employee Related Expenses $20,736 $37,440 $58,176

Marketing & Promotion $2,000 $4,000 $6,000

Rent $10,000 $20,000 $30,000

Utilities $5,000 $10,000 $15,000

Office Supplies $4,200 $9,600 $12,600

Insurance $9,996 $19,992 $29,988

Total Expenses $155,612 $288,232 $442,644

Operating Income $45,310 $191,545 $339,173

Interest Incurred $0 $0 $0

Depreciation and Amortization $14,715 $14,715 $14,715

Income Taxes $6,120 $35,366 $64,892

Net Profit $24,475 $141,464 $259,566

Net Profit/Sales 9% 21% 23%

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Net Profit (or Loss) by Year

About the Projected Profit and Loss Statement

Cash Flow Assumptions

Cash Flow Assumptions

Cash Inflow

% of Sales on Credit 0%

Cash Outflow

% of Purchases on Credit 0%

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About the Cash Flow Assumptions

Loans and Investments

Loans and Investments Table

FY2012 FY2013 FY2014

coffee standFinancing at 0% interest $33,000 $0 $0

Espresso machines, refrigerator, grinders,blenders, coffee brewers, tea brewers, icemaker, tins and glassesFinancing at 0% interest $20,618 $0 $0

consulting with bellissimo consultingFinancing at 0% interest $12,554 $0 $0

POS,open sign, building wrap, i Pads, cameras,registerFinancing at 0% interest $7,401 $0 $0

Total Amount Received $73,573 $0 $0

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Sources of Funds

Use of Funds

Projected Cash Flow Statement

Projected Cash Flow Statement

FY2012 FY2013 FY2014

Operations

Net Profit $24,475 $141,464 $259,566

Depreciation and Amortization $14,715 $14,715 $14,715

Decrease in Accounts Receivable $0 $0 $0

Decrease in Inventory $0 $0 $0

Increase in Accounts Payable $0 $0 $0

Increase in Sales Taxes Payable $0 $0 $0

Net Cash Flow from Operations $39,190 $156,179 $274,281

Investing & Financing

Assets Purchased ($73,573) $0 $0

Investments Received $0 $0 $0

Increase in Short-Term Debt $2 $0 $0

Increase in Long-Term Debt ($28,019) ($206,095) ($323,152)

Net Cash Flow from Investing & Financing ($101,590) ($206,095) ($323,152)

Cash at Beginning of Period $0 ($62,400) ($112,316)

Net Increase in Cash ($62,400) ($49,916) ($48,871)

Cash at End ofPeriod ($62,400) ($112,316) ($161,187)

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Projected Cash Flow by Month

Projected Cash Flow by Year

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About the Projected Cash Flow Statement

Projected Balance Sheet

Projected Balance Sheet

As ofPeriod's End FY2012 FY2013 FY2014

Cash ($62,400) ($112,316) ($161,187)

Accounts Receivable $0 $0 $0

Inventory $0 $0 $0

Total Current Assets ($62,400) ($112,316) ($161,187)

Long-Term Assets $73,573 $73,573 $73,573

Accumulated Depreciation ($14,715) ($29,430) ($44,145)

Total Long-Term Assets $58,858 $44,143 $29,428

Total Assets ($3,542) ($68,173) ($131,759)

Accounts Payable $0 $0 $0

Sales Taxes Payable $0 $0 $0

Short-Term Debt $2 $2 $2

Total Current Liabilities $2 $2 $2

Long-Term Debt ($28,019) ($234,114) ($557,266)

Total Liabilities ($28,017) ($234,112) ($557,264)

Paid-In Capital $0 $0 $0

Retained Earnings $0 $24,475 $165,939

Earnings $24,475 $141,464 $259,566

Total Owner's Equity $24,475 $165,939 $425,505

Total Liabilities & Equity ($3,542) ($68,173) ($131,759)

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About the Projected Balance Sheet