beauty 2015
TRANSCRIPT
2015 BEAUTY CATEGORY
Massage Index 209
Facial Index 235
Tanning Index 224
Manicure/Pedicure Index 224
The ZOOM audience is a valuable Beauty Category target.
MRI:Doublebase 2014. Base = A18+ “zoomfitness network”
Waxing Index 232
Hair color/highlights Index 226
Professional Care Servicesin the last 6 months…
The ZOOM audience and Personal Care:
MRI:Doublebase 2014. Base = A18+ “zoomfitness network”
Heavy Complexion Care Users Index 149
Heavy Lip Care Users Index 169
Heavy Face Moisturizer Users Index 181
Heavy Hair Styling Gels, Lotions, and Mousse Users Index 141
Spent $150+ at Beauty Parlor in last 6 months Index 246
Women Spent $500+ on Health & Beauty Aids Index 213
Category Influential Consumers – Beauty Index 155
Ordered Cosmetics Online Index 266
The ZOOM audience is a must target for beauty advertisers.
MRI:Doublebase 2014. Base = W18+ “zoomfitness network”
The ZOOM audience is a must target for beauty advertisers.
Women use facial moisturizer for anti-wrinkle purposes
Index 231
Women Spent $250+ on perfume for themselves Index 184
Use natural or organic beauty products Index 136
Women use facial moisturizer as a base under make up Index 244
MRI:Doublebase 2014. Base = W18+ “zoomfitness network”
MRI:Doublebase 2014. Base = W18+ “zoomfitness network”
The ZOOM audience and makeup usage:
Heavy Mascara Purchasers
Index 233
Heavy eye liner purchasers
Index 233
Heavy Eye Shadow Purchasers
Index 236
The ZOOM audience and Male Personal Care:
MRI:Doublebase 2012. Base = M18+ “ZOOM network” (study of Nielsen On Location Measurement of Zoom, October 2011 in MRI via Clear Decisions)
Men spent $250+ on cologne for themselves Index 205
Heavy shaving creams or gel purchaser Index 178
Heavy medicated/dandruff shampoo users Index 190
Heavy razor blade purchasers Index 173
Fitness Consumers are the people you want to reach.
Source: 2014 Doublebase GfK Mediamark Research
Fitness “super-influentials”Index 185
Fashion “super-influentials”Index 144
Personal care/health innovatorsIndex 204
Spent $500+ on health/beauty itemsIndex 146
Visit spas on vacationIndex 172
Seen video ad in health club past 30 daysIndex 149