beauty drinks report
DESCRIPTION
Zenith's report on Beauty Drinks.TRANSCRIPT
zenithinternational
specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Zenith Report
Beauty Drinks January 2011
Sample
zenithinternational
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Contents
1: Introduction 3
Definitions 4
Research notes 5
Executive Summary 6
2: Market Overview 7
Market evolution 8
Consumer demographics 10
Growth drivers 11
SWOT analysis 13
Product claim platforms 15
Ingredients 17
Flavours 20
Distribution channels 21
3: Market analysis 23
Market volume (2006-10) 24
Market value (2006-10) 25
Market forecasts (2011-14) 26
zenithinternational
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Contents
4: Regional overviews 27
All 28
Asia Pacific 29
Europe 32
North America 34
Rest of World - Latin America 36
Rest of World - Africa 37
Rest of World - Middle East 38
5: Regulatory framework 39
European Union 40
United States 43
Japan 45
5: Regulatory framework 39
European Union 40
United States 43
Japan 45
zenithinternational
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Contents
6: Conclusions 48
Beauty drinks and the future 49
7: Brand profiles (22) 51
8: Appendix 74
zenithinternational
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Introduction Definitions
Functional drinks
In this report functional drinks are defined as drinks providing a health benefit beyond their basic nutrition content, by virtue of their physiologically active added components. Drinks providing a health benefit based on their inherent ingredients, such as cranberry juice or iced green tea, are not included in this scope of functionality, unless they are fortified with vitamins or other functional ingredients. A line has been drawn between functional by nature (water and orange juice) and made functional by man (water with added caffeine and orange juice with extra vitamins). Despite their caffeine content, cola drinks are generally excluded from the functional soft drinks category.
Nutraceuticals
Nutraceuticals derive their functionality, in most cases, from a combination of different ingredients. They provide a specific health benefit (for example, improved digestion) or are designed for a specific purpose (such as increased libido). Nutraceuticals are divided into two broad segments, mind drinks and body drinks, each of which has a myriad of sub-segments.
Nutricosmetics
These are foods, beverages and oral supplements that contain functional ingredients that are designed specifically to provide cosmetic benefits, by promoting the function and structure of skin, hair and nails.
Beauty drinks
Specifically refers to ready to drink (RTD) beverages containing functional ingredients that promote ‘beauty from within’. The definition does not include concentrated liquid supplements.
zenithinternational
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Market overview Ingredients
The table below outlines some of the ingredients used in beauty drinks:
Ingredient Type Functionality
Alpha-lipoic-acid (ALA)
Aloe vera
Astaxanthin
Beta carotene
Biotin
Bolivian uric acid
Ceramide
Coenzyme Q10
Collagen
Dimthylaminoethanol (DMAE)
Elastin
Genistein
Green tea
Hyaluronic acid
Lactoferrin
Lutein
zenithinternational
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Market analysis Market volume
2006 2007 2008 2009 2010CAGR 06-
10
Functional drinks (mln litres)
% change
Nutraceuticals (mln litres)
% change
Beauty drinks (mln litres)
% change
Beauty drinks per capita
consumption (litres) 2006 2007 2008 2009 2010
Million litres
Beauty drinks volume 2006-10
Commentary
zenithinternational
specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010
Brand profiles Beauty’in
Manufacturer: Beauty’in
Variants: Antioxidant (hibiscus flavour); Hydration (pear flavour); Hair, skin & nail strength (lychee flavour); Vitamin (raspberry flavour); Detox (cucumber flavour); Awaken (tangerine flavour); Calming (blackberry flavour); Energy (nectarine flavour)
Markets: Brazil
Price: Reals 6.99 per 340ml bottle
Brand positioning: Claims to be the first beauty drinks brand in Brazil. As Brazil is one of the largest cosmetics markets in the world, Beauty’in resonates with the beauty-conscious consumers. The company has registered the word alimetico, meaning foods with cosmetic benefits, to market the range. The drinks are split between those offering longer-term cumulative effects (Antioxidant; Hydration; Hair, skin & nail; Vitamin) and those with an immediate effect (Detox; Awaken; Calming; Energy).
Functional ingredients: Vitamins, minerals, proteins and phytoactives supplied by DSM.
Other information: Drinks are preservative free and contain no sugar, fat or sodium. Beauty’in also have a four-strong range of beauty candy, containing collagen.
zenithinternational
specialist consultants to the food and drink industries worldwide
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
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