beauty drinks report

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zenithinternational specialist consultants to the food and drink industries worldwide STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION Zenith Report Beauty Drinks January 2011 Sample

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Zenith's report on Beauty Drinks.

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Page 1: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION

Zenith Report

Beauty Drinks January 2011

Sample

Page 2: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Contents

1: Introduction 3

Definitions 4

Research notes 5

Executive Summary 6

2: Market Overview 7

Market evolution 8

Consumer demographics 10

Growth drivers 11

SWOT analysis 13

Product claim platforms 15

Ingredients 17

Flavours 20

Distribution channels 21

3: Market analysis 23

Market volume (2006-10) 24

Market value (2006-10) 25

Market forecasts (2011-14) 26

Page 3: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Contents

4: Regional overviews 27

All 28

Asia Pacific 29

Europe 32

North America 34

Rest of World - Latin America 36

Rest of World - Africa 37

Rest of World - Middle East 38

5: Regulatory framework 39

European Union 40

United States 43

Japan 45

5: Regulatory framework 39

European Union 40

United States 43

Japan 45

Page 4: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Contents

6: Conclusions 48

Beauty drinks and the future 49

7: Brand profiles (22) 51

8: Appendix 74

Page 5: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Introduction Definitions

Functional drinks

In this report functional drinks are defined as drinks providing a health benefit beyond their basic nutrition content, by virtue of their physiologically active added components. Drinks providing a health benefit based on their inherent ingredients, such as cranberry juice or iced green tea, are not included in this scope of functionality, unless they are fortified with vitamins or other functional ingredients. A line has been drawn between functional by nature (water and orange juice) and made functional by man (water with added caffeine and orange juice with extra vitamins). Despite their caffeine content, cola drinks are generally excluded from the functional soft drinks category.

Nutraceuticals

Nutraceuticals derive their functionality, in most cases, from a combination of different ingredients. They provide a specific health benefit (for example, improved digestion) or are designed for a specific purpose (such as increased libido). Nutraceuticals are divided into two broad segments, mind drinks and body drinks, each of which has a myriad of sub-segments.

Nutricosmetics

These are foods, beverages and oral supplements that contain functional ingredients that are designed specifically to provide cosmetic benefits, by promoting the function and structure of skin, hair and nails.

Beauty drinks

Specifically refers to ready to drink (RTD) beverages containing functional ingredients that promote ‘beauty from within’. The definition does not include concentrated liquid supplements.

Page 6: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Market overview Ingredients

The table below outlines some of the ingredients used in beauty drinks:

Ingredient Type Functionality

Alpha-lipoic-acid (ALA)

Aloe vera

Astaxanthin

Beta carotene

Biotin

Bolivian uric acid

Ceramide

Coenzyme Q10

Collagen

Dimthylaminoethanol (DMAE)

Elastin

Genistein

Green tea

Hyaluronic acid

Lactoferrin

Lutein

Page 7: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Market analysis Market volume

2006 2007 2008 2009 2010CAGR 06-

10

Functional drinks (mln litres)

% change

Nutraceuticals (mln litres)

% change

Beauty drinks (mln litres)

% change

Beauty drinks per capita

consumption (litres) 2006 2007 2008 2009 2010

Million litres

Beauty drinks volume 2006-10

Commentary

Page 8: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide © Zenith International Ltd 2010

Brand profiles Beauty’in

Manufacturer: Beauty’in

Variants: Antioxidant (hibiscus flavour); Hydration (pear flavour); Hair, skin & nail strength (lychee flavour); Vitamin (raspberry flavour); Detox (cucumber flavour); Awaken (tangerine flavour); Calming (blackberry flavour); Energy (nectarine flavour)

Markets: Brazil

Price: Reals 6.99 per 340ml bottle

Brand positioning: Claims to be the first beauty drinks brand in Brazil. As Brazil is one of the largest cosmetics markets in the world, Beauty’in resonates with the beauty-conscious consumers. The company has registered the word alimetico, meaning foods with cosmetic benefits, to market the range. The drinks are split between those offering longer-term cumulative effects (Antioxidant; Hydration; Hair, skin & nail; Vitamin) and those with an immediate effect (Detox; Awaken; Calming; Energy).

Functional ingredients: Vitamins, minerals, proteins and phytoactives supplied by DSM.

Other information: Drinks are preservative free and contain no sugar, fat or sodium. Beauty’in also have a four-strong range of beauty candy, containing collagen.

Page 9: Beauty Drinks Report

zenithinternational

specialist consultants to the food and drink industries worldwide

STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION

Apart from publicly available off-the-shelf reports we are keen to design and deliver tailor made studies specific to your requirements. To find out more and discuss how we could support you please contact us on +44 (0)1225 327900 or via [email protected]