BeautyBarometer - Blog presentation -

What is Beautybarometer?

- Personal blog about beauty and women;

- A hobby and a passion transformed in words and pictures;

- Who is the editor : Ana Maria Tatucu, experienced marketing person, with a holistic view over consumption, beauty and health. After 12 years of corporate career, I am a freelancer, I focus more on flexibility, adaptation and real presence of a brand voice than on ROI and figures. But the “figures” are coming, I am now more used with positive trends than negative.

- I believe in sharing, education and communication – this is the basis of a strong brand, either is personal, either is a corporate brand.

- I have a community on which I can count, my words are building concepts and generating emotions.

- I do more than I like, I do what I love to do.

- MUA since June 2014.

Moments of joy (1)• 2012 , March – my blog was created and I wrote the first

articles• 2012, October – Marionnaud, the 1st beauty brand who

supported me• 2012, October – the first beauty event attended as beauty

blogger, La Roche Posay, brand of l’Oreal Group• 2012 , November – first interview with one of the most known

online Ronmnian public person – Chinezu’ , his first interview about cosmetics on a blog

• 2013, January – my first article on print in Glamour magazine;• 2013, February – collaboration with Ivatherm ( contest for

readers) and I launched the concept patriotic beauty.• 2013 , March – september – a lot of beauty events attended,

contest for readers;• 2013, September – my first Focus Group done together with

Bourjois with my blog readers;• 2013, October – I was one of the 10 finalists in the contest

Beauty Blogging School by l’Oreal Paris• 2013, November – I started to be a PR for Softcup, a product

dedicated to feminine hygiene• 2013, December – finalist for Body Shop Make-up Challenge.• 2013, December – my first 100% PR moment, the launchment

of Softcup in Romania • 2014, January – strong collaboration with bloggers on a

project called “You can test”, I have a panel with over 300 subscribers with demographic data and beauty profile.

• 2014, March – anniversary of the 2nd year of the blog, event “focus group” with 10 beauty bloggers with support of many cosmetics suppliers ( Henkel, Elmiplant, Bioderma, Farmec , Max Factor, l’Oreal Paris etc).

• 2014, April – second article in Glamour magazine• 2014 , May – first workshop done with beauty bloggers,

promoting also Artistry as brand• 2014, June – nominated for Best Beauty Blogger and People

Choice at Digital Divas- Participation to the Oriflame The One Collective Workshop- Make-up artist diploma at Academia Startline- Second workshop done with beauty bloggers, Artistry

promoting

Moments of joy (2)• 2014, July – AugustMany contest for bloggers and my readers in collaboration with Henkel, Bioderma, Nivea, Biobeauty.roCollaboration started with Numeric Proof Romania, profesional make-up brandParticipation at many beauty events2014, September – 3rd workshop for beauty bloggers , sponsored by BiodermaContest for my readers with Bourjois, Thursday Plantation and VichyOfficial blogger at Webstock

September-October - NovemberFinalist for Cosmo Beauty Bloggers ( contest done by the Cosmopolitan magazine)1st Self Makeup Workshop done with Startline Academy, using and promoting Artistry products and Beautycycle from AmwayBeauty Bloggers meeting by BeautyBarometer, event done for all participants for the 3 workshops done trough the yearPart of the Braun project ( my portrait was exposed in Galateca art gallery for a Braun project about skincare)Makeup session project with Vichy in pharmacies

Moments of joy (3)• 2014, DecemberMany articles done in collaboration with other bloggers and readers

• 2015, January – MarchSpeaker at the Constanta Bloggers Meeting1st Beauty Swap event organized for the beauty bloggers ( 40 beauty bloggers participant)Anniversary of the blog event sponsored by Aromedelux.roAnniversary campaign for my readers, I supported the creativity of my readers, not the “like & share” number ( sponsors were important beauty companies)I organized and presented the first Beauty Blogger Training together with two collaborators, an international blogger and a SEO specialist

Why to collaborate with me

- I am coherent and consistent;

- I reply to all my emails in less than 8 hours;

- My articles are easy to read and I challenge my readers all the time;

- You can count on me if a certain message should arrive in a certain way to your consumers… the condition is that I really like your brand;

- I cannot write about things I don’t like or I don’t trust;

- I like innovation, imagination and inspiration.

- …WHY NOT?

Thank you !

Ana-Maria Tatucubeautybarometer@yahoo.rowww.beautybarometer.comFacebook: https://www.facebook.com/BeautyBarometer Youtube: https://www.youtube.com/c/BeautyBarometer Twitter: @AnaMariaTatucuPinterest: http://www.pinterest.com/anamariatatucu/Instagram: http://instagram.com/anitatucu 0744.11.52.89/ 0744.759.916