bec 24 06 15 v2
TRANSCRIPT
www.OnQ Learning.com
Innovative Digital SolutionsChallenging the Barriers to Digital
Engagement
June 24, 2015
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Digital is Here to Stay
Digital Era Tools & Resources
Risk Redefined
Allocating Resources
Creating Digital Futures
Courtney Hunt 2014—http://www.socialmediatoday.com/content/5-main-barriers-digital-engagement
June 24, 2015
Overview
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Disruptive Technologies
June 24, 2015
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Digital — Here to Stay!
June 24, 2015
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the use of ICT to support, enhance or extend business activity, products and the provision of service-oriented marketing
Digital Engagement
June 24, 2015
Very Low 28%
High 63%
Engaged consumers 85%
Research
Customers support
Fully integrated
Deloitte Access Economics (2013) Connected Small Business
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Rate your engagement:
As a small business consultant; And your employer as a ‘small business’.1. Very low—use email
2. Low —conduct online search (website)
3. Medium—connect interactively via social media
4. High—fully integrated with suppliers and customers, active social marketing
June 24, 2015
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Let’s Take Stock
June 24, 2015
Deloitte Access Economics, 2013
Digitally engaged Au SMB
High
Medium
Very Low
Low
35%
24%25%
16%
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June 24, 2015
Digital Impact
Changing technologies
Organisational structures
Supplier relationships
Engaged customers
World-wide support services
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The ‘Cloud’
June 24, 2015
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Digital Environment
June 24, 2015
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http://www.talktalkbusiness.co.uk
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Digital Business Tools
Increasing mobility
Employee & supplier empowerment
Social media LinkedIn
Google+
Ecommerce with digital payment
Paypal
Direct debit
‘Mobile wallet’
June 24, 2015
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Benefits of Being Digital
Learn more about products & services
Make business easy to find
Expose business to wider audience
Low-cost, fit-for-purpose marketing
Extend the relationship with customer
Create a community of followers
June 24, 2015
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How digitally engaged are your
clients?
June 24, 2015
Internal business
operationsInteractive
website
Social media & mobile apps
Market & customer service
Open data sharing
Engage stakeholders
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Leah Day
June 24, 2015
https://www.leahday.com/
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Parkrun
June 24, 2015
http://www.parkrun.com.au/
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Preservation of Horses
June 24, 2015
http://mustangheritagefoundation.org/store.php
http://extrememustangmakeover.com/
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Helen Goldsmith
June 24, 2015
http://www.sawtellartgroup.com.au/
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Elearning Industry.com
June 24, 2015
https://www.linkedin.com/grp/post/2672881-6016833407705759746
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Connectedness
June 24, 2015
Davidow, 2009
Under-connected
Highly-connected
Over-connected
Inter-connected
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Risks & Rewards Empowerment of employees
Personal Change
Modeling Practice —Building online professionalism
Reframing thought processes
June 24, 2015
https://www.youtube.com/watch?v=eHNB07he_2Q
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Review NENW businesses
June 24, 2015
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Finding SolutionsTailor strategies to suit the business and the organisation
Make measurement part of the digital strategy / compare and evaluate regularly
Provide guides on which channels are important for small businesses strategy
Timing
Media exposure
Education & training
Market Leaders / Case Studies
June 24, 2015
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Assist Mental Shift:
Identify benefits
Develop computer literacy
View technology as marketing
Engage with suppliers
Focus on customer service
June 24, 2015
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Where to From Here?
Modeling practice
Sharing expertise
Creating an Innovative Business Solutions Roadmap
June 24, 2015
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Innovative Digital Solutions
June 24, 2015