beck's
DESCRIPTION
TRANSCRIPT
By: Jacob Babcock
Beck’s
Luder Rutenberg, Heinrech Beck– 1873◦ Breman, Germany◦ Port city – easy to ship out
International Powerhouse Logo
◦ Square key in the city’s coat of arms since 1366 in honor of St. Peter. Beck’s Version since 1884.
History
Local Families Sold to Interbrew in 2002 – 2.1 Billion Now AB Inbev - #1 Brewer in the world
Owners
6 types ◦ Original – fruity with a dry crisp finish◦ Non-Alcoholic - .5 %◦ Premier Light – 64 calories◦ Oktoberfest – Malty, Sweet Flavor – Amber Color◦ Dark Beer – Copper Color – Made with barley malt
Product
Beer Purity Law of 1516◦ Established by Bavarian Duke◦ Purist Barley, Malt, Hops, Yeast, and Water
Local Brewing◦ Supervise setup and bottling◦ Sample Sent back◦ Very Strict
Manufacturing
1.9 % of Imported Beer Worldwide
Market Share & Competition
Coron
a Ex
tra
Heine
ken
Model
o Es
pecia
le
Teca
te
Laba
tt Blu
e
Guine
ss
Coron
a Lig
ht
Amst
el Li
ght
Beck'
s
Other
0%
5%
10%
15%
20%
25%
30%
35%
Market Share:Imported Beer Brands
Sold in over 100 Countries◦ United Kingdom, USA, Italy, Australia, Ukraine
Mostly imported from Breman, Germany◦ Few are approved local breweries
Geographic Region & Distribution
Rhaphsody Rocks Music Tour Beck’s Fusions Music Event in London Beck’s Music competition
◦ Attempt to create a Beck’s label
CommunityInvolvement
In the 2006 film Beerfest, Beck’s was said to be the third best beer in Germany.
Beerfest
German Car Bomb◦ 12 oz Beck’s◦ 1.5 ounce shot of Jagermeister◦ Drop shot into glass of Becks and drink as fast as
possible
Recipes
Date Grape◦ Half Pint of Beck’s original◦ Half Pint of Grape Soda◦ Shot of Sambuca
Recipes Cont.
A beck’s original pilsner would be great to enjoy with Whitefish.◦ The hoppy Pilsner can often enhance the flavor of
the whitefish!
Menu Item
Reference Page http://drinkwiththewench.com/?p=1253 http://www.becks.com/ http
://becksbeer.com/lda.aspx?ReturnUrl=%2fdefault.aspx
http://www.webtender.com/ http://www.beertown.org/education/pdf/beer&food.pdf http://www.ab-inbev.com/ http://www.impawards.com/2006/posters/beerfest.jpg http
://www.clashmusic.com/files/imagecache/big_node_view/files/images/massive-attack-live-shot-lo.jpg
Market Share Reporter 2009 Volume 1 Book
References