THE EXHIBITION FOR ALL RUNNERS

PARC DES EXPOS I T IONS DE PAR IS P O R T E D E V E R S A I L L E S - H A L L 1

FROm 3rd TO 5th APRIL 2014

THURSDAy 3rd APRIL: 3 Pm - 8 PmFRIDAy 4th APRIL: 10 Am - 8 PmSATURDAy 5th APRIL: 9 Am - 8 Pmwww.runningexpo.fr

Become exhiBitor!

more and more runners: î 9 million French people run at least once

a year

î 6 million French people run at least once a month

î 1.5 million French people have run a race in 2012*

In that context, running expo has become the expo n°1 in France dedicated to sport. More than 75,000 visitors came last year in a brand new hall at the Parc des Expositions of the Porte de Versailles. In addition to the 50,000 Schneider Electric Paris Marathon runners and their accompanying friends, it is more than 12.700 visitors that have specially come at the show.

running expo is more than ever for all running fans: all persons that like doing running, beginners, trailers, and for all the running practices: spaces dedicated to outdoor, Nordic Walking and other sports.

Finally, new animations spaces and testing areas will be set up for the 2014 edition that will be another time the great meeting place of running in France.

* Source: Kantar 2013/ Ministry of Sports

runninG in France, a sociaL Phenomenon

see the 2013 event video on the interactive version

runninG exPo in FiGures

î the 1st running show in France. a genuine meeting place for all actors of the running community (professionals, amateurs and the general public)

î a compulsory destination for the 50,000 schneider electric Paris marathon runners who collect their race numbers here

î open free of charge to all running fans:

75,000 visitors

î 3 days of exhibition for passionate people

î More than 200 exhibitors, more and more every year, on 23,000 m2 of exhibition space

a unique oPPortunity to: î Promote and sell products and services linked to running

î test and launch new products to runners

î raise brand awareness in the running population

î highlight your expertise by offering advice to runners

î catch the attention of market observers

the BiGGest exPo dedicated to sPort

evolution of the number of units at running expo from 2006:

+80% in 7 years

evolution of the number of visitors at running expo from 2007:

+50% (25 0000) in 6 years

2013201220112010200920082007

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000 + 50 %

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672

364

100

200

300

400

500

600

700

+ 80 %

running expo receives over 75 000 visitors during the 3 days of the exhibition; these are divided into two distinct groups:

runners collecting their race number for the Schneider Electric Paris Marathon:

î Mostly male: 79%

î Mainly upper socio-professional groups: 69%

î 40 years old on average

î 63% are French, 37% are from abroad, 145 nationalities represented

î 40% run their first marathon

Source: participants file / Online study 15 035 runners - April 2013

the new visitors (not runners of the Schneider Electric Paris Marathon):

î male: 71%, 42 years old on average

î active 82%, 50% upper socio-professional groups

î 93% come from France, 79% from ile-de-France (30% from Paris)

î They travel on average 74 km to come to the expo

î 54% come for the first year

î They spend on average 1h50min at the expo

Source: On site study A.S.O./TNS 753 visitors - April 2013

* Running Expo Exhibitors study more than 97% of exhibitors expressed satisfaction about frequency rate

of visitors in 2013*

49% of runners make purchases and spend on average 64 €

19%Race equipment

41%Shoes

18%Textile

5% Nutrition

17%Other*

31% of visitors make purchases, the average shopping basket is at 70 €

41%Race equipment

33%Shoes

16%Textile

5% Nutrition

25%Other*

more and more visitors

For exhiBitors, severaL tooLs:

î A conference area is at your disposal and a space to share special moments with your business partners

î Installation of a display Podium/animations

î Presence of a speaker to promote operations on site

î A best decorated stand contest

For visitors, various animations:

î Many animations to attract more and more visitors

î show cooking dedicated to runners

î massage and health professionals area

î Participation of sports personalities (in 2013: Christine Arron, Stéphane Diagana, Maryse Awanjé Epée, Dominique Chauvelier…)

î A Rice Party in continue

î The presence of complementary sports to tests news disciplines

a dedicated PLace to runninG

î direct marketing:

• « running expo » newsletters sent to 160,000 people (A.S.O. Challenge data base)

• mail shots to all the athletic clubs of France in spring

• street marking operations for Parisian runners

î display campaign dedicated (subway, bus, RER)

î Press inserts:

• regional daily newspaper: Le Parisien (March and April), L’Équipe

• specialised press: Jogging International, Running Attitude, Runner’s world, Santé Sport Mag, VO2 Run in live…

î radio promotion: Self-promotion messages broadcast daily on rmc the week before the event and delocalised emissions in running expo

î Presence on the official website www.runningexpo.fr with a quality content: name of the exhibitor, logo, link to the exhibitor’s website

î a graphic chart proper to running expo: Use of the running expo logo and of a logo co-branded with the exhibitor’s brand: possibility of advertising your participation in Running Expo within your network, shop, press publications…

î the running expo visitor’s Plan distributed to 75,000 visitors at the entrance to the exhibition hall: name of the exhibitor + stand location at running expo

a PoWerFuLL dedicated Promotion PLan

your stand :

î Stand of 9sq m (3m Length x 3m Width x 2.5 Height)

î Mounted melamine boards on 3 sides

î Carpeting on the floor

î 1 table + 2 chairs

î A sign showing the name of the company

î Presence on the official website www.runningexpo.fr

î Presence on the Visitors’ Plan distributed to all the runners/visitors

î Accreditations

î Pass parking� Complete information in the Exhibitors’ Guide of Running Expo

Further options:

î Electricity - possibility of installing an electrical ca-binet from 3kW to 80 kW

î Lighting - possibility of installing one or several in-dividual racks of 3 spotlights (300 W)

î Stock espace� Options to be specified on the order form (services handled and invoiced directly by A.S.O.)

over 90% exhibitors expressed satisfaction at the results achieved

at running expo 2013

standard characteristics

Partners: Asics, Banane de Guadeloupe et Martinique, Baume du Tigre, Caisse d’Epargne, Flying Blue Running, GU Energy, Jogging International, L’Oréal Men Expert, Maindru, Nissan, Powerade, RATP, RMC Running, Schneider Electric

exhibitors: Adidas, Anita Active, Arena, Bondi Bond, Booge - Tecnica - Hoka, Buff - SIS, Brooks, BV Sport, Camelbak, Cairn, Clif Bar, Compex, Craft, Créations Sportives Françaises, Endurance Shop, Eric Favre Sport Nutrition Expert, Fenioux Multisports, Foulées, Garmin, Gore Running Wear, Holiste – Bol d’Air Jacquier, Hyperice, IPAM, Ipico, Isostar, Isoxan Sport, Kalenji, Kinesport, KT Sports France, Lafuma, La performance en plus - Bouster, Le Pape, Les Ostéopathes, Li Ning, Lolë, Matsport, Mc David, Medilast - We Perf - QM, Mizuno, Monster Isport, MX3 Nutrition Sportive, New Balance, Newton Running, Njuko.com, Odlo, ON, Overstim.s, Oxsitis, Planter Tours, Polar, Poli, Powerbar, Puma, Punch Power, Raidlight, Ravanel & Co, Revolwear, Runner’s World, Running Attitude, Salomon - Suunto, Santé Sport Magazine, Saucony, Scientec Nutrition, Sigma, Simalti, Sketchers Performance Division, Skins, Sodia - Homeogum - Filmdol, Sofsole, Soleus Running, Sport Akiléïne, Thuasne, Timex, Top Marathon, Triathlète Magazine, Ultimum, Vibram FiveFingers, Vita Coco, VO2 Max Voyages, VO2 Média Organisation, Winner, X-Bionic - X-Socks, Xtenex - Ifitness - Noene, Zamst - Compressport - CW-X, Yanoo Run, Zatopek Magazine, Zoot - Smartwool, ZSport

race organisers/associations: 20 KM de Paris, AFCF, Africa Run, AIMS World Running, Alvarum Programme Associations, Association Etudiante Imexpertise, Association Imagine For Margo - Enfants sans cancer, Barth France, BMW Frankfurt Marathon, Brussels Marathon & Half Marathon, Conseil Général des Alpes-Maritimes, Courchevel Events, Coureurs Sans Frontière, Courir Ensemble, Courir pour elles, Course des Terrils, CRCHS LIFA, Cross du Figaro, Destination Martinique, Dublin Marathon, Escapades - Marathon de Marrakech, Extra Sports, Fanfare Sans Frontières, Fédération Française d’Athlétisme, Fédération Française Handisport, Geneve Marathon For Unicef, Go Sport Running Tour, Haspa Marathon Hamburg, ING Night Marathon Luxembourg, Kimbia Kenya, La 6000D La Plagne, La Champenoise, La Déjantée, La Diagonale des Fous - Le Grand Raid de l’Ile de la Réunion, La France en courant, La Frappadingue, La Muddy Run, La Pastourelle - UTPMA, La Vallée du Trail Chamonix Mont-Blanc, Lanzarote Wine Run, Lausane Marathon, Le Marathon de Pékin - Les Foulées de la Soie, Les 10 et 20 KM de Tours - La Nouvelle République, Les Gendarmes et les Voleurs de Temps, L’infernal Trail des Vosges, Life Priority, LUX* Marathon de l’Ile Maurice, Marathon de Florence, Marathon de la Baie du Mont Saint-Michel, Marathon de La Rochelle Serge Vigot, Marathon de Moorea, Marathon de Nantes, Marathon de Provence Lubéron, Marathon de Strasbourg, Marathon de Vannes, Marathon des Alpes-Maritimes Nice-Cannes, Marathon des Deux Rives, Marathon du Médoc, Marathon du Vignoble d’Alsace, Marathon et 10 KM de Sénart, Marathon et Ekiden Seine-Eure, Marathon International du Beaujolais, Marathon Metz Mirabelle, Marathon Toulouse Métropole, Marathon Vert Rennes Konika Minolta, Maratona di Roma, Marseille Cassis 20 KM, Munich Marathon, Porto Marathon Portugal, Reims à toutes jambes, Rock’n’roll Marathon Series, Run In Lyon, San Sebastian Destino Running, Semi-Marathon de Troyes, Semi-Marathon du Bois de Vincennes, Semi-Marathon de la vente des vins de Beaune, Sur les Traces du Loup, Swiss City Marathon Lucerne, TCS Amsterdam Marathon, Tendao - Trail Côte d’Opale, Triathlon de Gérardmer Xterra France, Ultra-Marin Golfe du Morbihan, Valencia Marathon, Venice Marathon, Vincent Dogna – Art and Run, Zurich Marato Barcelona

2013 exhiBitors

more information: www.runningexpo.fr

exhiBitors contact: simon deleplanque

Marketing Department Tel.: + 33 (0)1 41 33 14 77Fax: + 33 (0)1 41 33 14 29

E-mail: sdeleplanque@aso.fr