Socialite DJ Techniques to Boost

Self-Branding Empire

Global Urban Collectivehttps://www.facebook.com/groups/globalurbancollective/

Introduction

Agenda

Self-Branding DJ ConceptManaging EventsDJ/Mixing Techniques

Orientation

This Presentation Is About:•Self-Branding•Running Events•Basic Mixing

This Presentation Not About:•Mixing Skills•DJ Gigs/Career•What Dudes Think

Self-Branding

Self-Branding Framework

Socialite DJ

Guest List

Venue

Events

Sales

Strategic Approach• Promote Good Music & Quality Vibe• Invite Influencers and Loyal Followers• Magical Venue and Invite Process• Establish Networking Environment• Promote Self-Brand• Publish Event to Boost Brand• Spread Word of Mouth• Increase Reach

Establish DJ BrandDigital Branding Setup• Facebook – Events, Photos, Status• Twitter – Hashtag, Photos, Live Tweets• Instagram – Photos• Soundcloud – Mix Show Preview• Mixcloud – Mix Show Preview• Web Site – Actual Mix / For Sale• ITunes/Google Play – Digital Assets

Area Domination First• Focus on Local Area• Research Local Venues• Invite Clienteling Associates• Hair Stylist / Receptionist / Socialites• Local Meet and Greet Clustering• 3rd Parties Know Each Other From Knowing You• Apply Same Formula to Other Markets• Do not Spread Out Thin Everywhere

Branding Tools• Contact Management (Online, MSFT Outlook)• Stage Name• Theme / Logo (Social Media / Letterhead)• Invitation Stationary (Email/Letter)• Ticketing Concept (RFID Charm/Wristband)• Style of Music Defined• Artwork / Video Loops Defined

End Goal: Drive Sales • Signage to Promote Your Products• Shout Out Your Products While DJing• Wear or Showcase Products for Photos• Link to Web Site or Store to Buy• Swag Bag with Samples• Tag People on Social Media • Product Placement on Social Media• Don’t Lose Focus – This is Your Brand Marketing

Events

Hosting Events

Basics• Intimate / Small Venues• Establish Ticketing• Target Audience – Your Brand

Consumers• Business-Orientated Crowd Only!• Host other Divas and Vendors• Under 3 Hours!

Where to Throw Event

• Indoor Private Space (Rented Home)• Indoor Commercial Space (Hotel /

Hall)• Outdoor Private Space (Pool Party)• Outdoor Public Space (Public Park)• Outdoor Commercial Space (Parking

Lot)

Indoor Space

• Clubhouse (Apartment / Gold Course)

• Hotel Hall• Banquet Hall• Club Rental• Home Rental• Retail (Macys, Coffeehouse, Art

Gallery)• Services (Laundromat) • Sunday Afternoon • Weekday – Tuesday through

Thursday• Avoid your residence!

Outdoor Space

• Public Park – BBQ, Fish Fry, Car Show• Private Ranch – owner permit• Pool Party – Mansion / Hotel (Sunday)• Parking Lot – Tailgating, Boot Sale• Empty Lots – Not Secure Territory• 10x10 Canopy Tents for Vendors• Event Tent Rental• Generator & Speakers• Outdoor Game Activities• Food Trucks

Event Must Have

• Insurance – Liability and Loss• Deposit or Surety Bond• Security – Off Duty Cops, Car/Event• Ticketing – No Cash At Door• Sound System – Yours or Theirs• Electricity – Yours or Their• Parking – Safe and Visible• Food and Drinks- Catered or Cooked• Brand Signage and Logos• Photo Wall• Giveaways and Swag Bag

Crowd Control

• Even Gender Distribution to Avoid Fights

• Humans Naturally Create Tribe Circles

• Avoid the Clique of Death• DJing is a face-forward performance• Have activities for the loners• Prize Giveaways• Take Photos with All Attendees –

Photo Wall• Tag Attendee on Social Media• Dress Code – Casual Dress• Don’t Lose Focus – Selling Brand Not

Partying

Vendor Control

• Immerse Vendors, Don’t Segregate to Backroom Tables

• Vendor Sponsor/Host an Attendee Table

• Vendor Has Stand-Alone Signage• Vendor Listed on All Invitations and

Ticket• Shout Out the Vendor While DJing• Get Digital Assets to Display on

Projector/Flat Panel• 10x10 Canopy or Rental• USB Power Banks for Recharging

Mobile • Shop at Vendors

Ticketing Services

• Pre-sell Tickets in Advance (90 Days)• Cancel if Not Enough Pre-sales• Tiered Pricing Scheme• EventBrite• WordPress Add-On• Print E-Ticket• Scan on Mobile Device• RFID Wristband as Ticket• RFID Charm as Ticket• Send as Gift to Event• Goal is to Sell-out Events to Fill Up

Next One

Technique

Understanding DJing

DJ 101 Stuff

• 2-turntable DJ myth nonsense• Mixing origins = studio mix

downs• Style of Music Associated with

Brand• Know the Specific Songs• Looping and Wavelength• BPM and Transitioning• Visual Effects• End Result = Seamless Mix

Session

Items Needed

• Stage Name• Style of Music • Song Selection (Crates)• DJ Controller w/ Software• Laptop with Stand• PA System• Headphones and Mic• Visual Show (Video / Lights /

Fog)

Style of Music

• Avoid Songs that Degrade Women

• Avoid Songs that Promote Violence

• Avoid Songs that Promote Cliques

• Positive Music Create Positive Experience

• Positive Music Create Positive Consumers

• Positive Music Create Good Word of Mouth of Brand

• Neo-Soul, AfroBeat, EDM, Post-Disco, Reggae & Reggaeton

The Royalties Stuff

• Understand What Record Companies Will and Will Not Sue For

• Will Not Pursue Private Performance

• Will Pursue Huge Public Performance

• Should Not Be Concerned About This

• Should Maintain Play List and Attribution

• Case Example – YouTube socialite sued for using EDM w/ no attribution.

Know the Song

• Understand When to Bring in and Take Out a Song

• Intro Beat – Usually 16 bars of drum beats layering

• Main Section – Vocals, Bridge and Hook

• Breakdown – After Hook and before Vocals – Transition Here

• Extended Mix Version – have loopable beats at the end (EDM and Post-Disco)

Reading Wavelength

• Wavelength show where the bass beat begin and where vocals begin

• Bass beat matching is used for blending tracks together

• Vocals are midsize waves close together- color coded on some DJ controllers like Serato. Overlay Vocals on Beats

• Wavelengths are tagged by the mixer to know when to bring in and take out

Understanding BPM

• BPM is beats per minute• EDM = 124-128bpm• Rap = 98 – 110bpm• Drum and Bass = 165bpm• AfroBeat, EDM and Disco is

popular because of heart target bpm for exercise

• Maintain BPM throughout session

• Avoid switching to slow jams in the 21st century. Millennials can grind at 128bpm

Transitioning

Soft Blend Transitioning• Loop second track• BPM Sync• Preview in Headphones• Fade into SoundHard Cut Transition• Tag cut point• Cue cut point• Quickly cross-fade and start

from cue• Change-up beat or non-BPM

match

Popular Techniques

• Bass Drop – Add a layer of 808 boom to an existing song

• Remove LPF and HPF to highlight vocals on a song

• Remove HPF to highlight just the bass of a groove to have people sing the vocals

• Sound Effects – Prefer Jet Sound and White Noise

• DJ Signal – a voice says your name and brand during transitions

Session Management

• Start Off With New Hits• Middle Filled With Regular Stuff

and Classics• Wrap Up with Current Heavy

Hits• Do Not Play “Special Requests”

Tell Them to GTFOH.• Shout out the Vendors• Shout out the Guest of Honor• Make Announcements• Showoff your Products and

Services

Take Away

The End Goal•Establish Environment to Create Word of Mouth •Bring Influencers from all Backgrounds Under Your Banner•Help Other Sistas as Vendors and Guest So They May Hopefully Help You• Increase Your Personal Brand to Sell Self-Branded Products and/or Support Your Causes.

Question / Discussions

End of Presentation

Global Urban Collectivehttps://www.facebook.com/groups/globalurbancollective/