becoming an seo superhero at #smxlmilan
TRANSCRIPT
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
CIAO #SMXLMILAN
#ecommerceseo at #maxnordic by @aleyda from @orainti
I’M ALEYDA SOLIS
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO I PublishI Share
BITLY.COM/LIBROSEOALEYDA
#seosuperhero at #SMXLmilan by @aleyda from @orainti
#ecommerceseo at #maxnordic by @aleyda from @orainti
I Blog I Speak I’m Featured
I’M ALEYDA SOLIS
#seosuperhero at #SMXLmilan by @aleyda from @orainti
#ecommerceseo at #maxnordic by @aleyda from @orainti
Today I have a confession to make
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Every time I used to see some#SEOHORRORSTORIES
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this one
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
With terrible consequences…
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
I wished I had #SEOsuperhero powers
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To avoid these to happen
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or these
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
and these
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
ugh
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Yeah, you get the idea
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
le sigh
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Let’s better stop ok? k
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
But then I realized I already had them!
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
I was able to spot & revert these issues
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To advise clients to fix & avoid bigger problems & maximize opportunities
89% OF CRAWLED URLS ARE NON-INDEXABLE & NOT VISITED
All organic search traffic comes from only the 1.6% of URLs which are the indexable & visited ones
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this one
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Ultimately achieving growth
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Like this
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or this
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
or this other too ;)
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Here’s how you can identify & grow your #SEOsuperhero abilities too
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
STRENGTH
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
VISION
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Always start with a competitive analysis to discover & capitalize on strengths &
weaknesses
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
BigHIGH AUTHORITY
BIG PROPERTY WITH MORE CONTENT MORE RESOURCES
HIGHER BRAND & TECH RESTRICTIONS SLOW TO IMPLEMENT
NON-FLEXIBLE TO MAKE CHANGES BROADER-NON SPECIFIC AUTHORITY
NON-SPECIFIC CONTENT
VS+
SmallFAST TO IMPLEMENT
FLEXIBLE TO MAKE CHANGES MORE TARGETED OFFER & CONTENT
LOWER BUT SPECIFIC AUTHORITY
LOW AUTHORITY LESS RESOURCES
SMALL PROPERTY WITH LESS CONTENT
+
Every site, big or small, have strengths & weaknesses: your competition analysis should be driven by them
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Assess & compare your current search performance vs your competitors one
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Understanding what’s making them win not only from a ranking but overall visibility & popularity perspective
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as current weaknesses causes by analyzing former losses
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Segmenting not only per query type & areas but also per device
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To strategically target those where you can easily win and allocate resources to close the biggest gaps
Too Granular Existing Pages
Little Existing Competition
No Rankings vs. Competitors
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
Even big players have weaknesses, it’s about spotting and using them to your advantage
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
INVENTIVENESS
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
WEALTH
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Fasten results while maximizing resources by prioritizing your actions towards growth
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Instead of developing audits that just validate each relevant SEO area of your site
https://moz.com/blog/technical-site-audit-for-2015
Your Site
Technical Configuration CRAWLABILITY & INDEXABILITY
Content RELEVANCE
Links POPULARITY
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Your Site
Technical Configuration CRAWLABILITY & INDEXABILITY
Content RELEVANCE
Links POPULARITY
Your Competition
Current Organic Search Performance
Audience Search Behavior &
Industry Potential
Focus them towards growth by putting your own optimization status in context
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Prioritizing the implementation for those pages, areas & queries with the biggest identified gaps & potential
https://moz.com/blog/technical-site-audit-for-2015
Your Site
Technical Configuration CRAWLABILITY & INDEXABILITY
Content RELEVANCE
Links POPULARITY
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as each different SEO action based on how critical towards growth they are
Add the new, updated URLs with right name convention
They are meant to be ranked so should be indexable and differentiated with specifically relevant content
Update links & 301-redirect to only crawl on the protocol to index & rank
Unblock the new URLs to be crawled & indexed
301s should go to the relevant new URLs & stop being linked
Start 301-redirecting 4xx errors to new URL destinations
High
High
Medium
High
MediumLow
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To ultimately allocate resources & efforts to the different SEO relevant areas
Your Site
Technical Configuration CRAWLABILITY & INDEXABILITY
Content RELEVANCE
Links POPULARITYHigh
Medium
Low
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Translating each prioritized issue to an actionable recommendation that will be more effective to see results
bit.ly/recostemplate
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s not about huge resources but placing them where they are most needed to grow
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
TELEPATHY
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
OMNIPRESENCE
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Establish an SEO project management framework to achieve execution
effectiveness & control
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Stop focusing all your tracking to the results and start monitoring the overall process execution
VISIBILITY TRAFFIC CONVERSIONS
ROI
BACKLINKING
RELEVANCE
INDEXABILITY
CRAWLABILITY
INVESTMENT
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Summarize each one of your recommendations by specifying their what, why, where, who & when
WHAT WHY WHERE WHO WHEN
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
This will serve to monitor & coordinate each SEO action priority, involved resources & execution dates
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color facets
High LowListings & product
pages1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less than 5 products by featuring related
onesMedium Medium
2nd level sub-categories
3Development &
ContentMatt & Maria
3/9/2016
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as to easily spot delays or resources problems and make it easy to reallocate them
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color facets
High LowListings & product
pages1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less than 5 products by featuring related
onesMedium Medium
2nd level sub-categories
3Development &
ContentMatt & Maria
3/9/2016
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Helping also to answer critical questions about the SEO process effectiveness
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color facets
High LowListings & product
pages1 Development Maria 1/9/2016
Add more content to listings w/ less than 5 products by featuring related
ones
Medium Medium2nd level sub-
categories3
Development & Content
Matt & Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
How many highly important with low optimization status have been re-
prioritized?
Which resources & people have been correctly advancing and which have had
delays?
Which high recommendations took less resources & times to be effectively implemented & which took more?
Which high priority recommendations have the longer delays?
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
All this while doing the on-going process coordination, without waiting for non-achieved long-term results to react
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color facets
High LowListings & product
pages1 Development Maria 1/9/2016
Add more content to listings w/ less than 5 products by featuring related
ones
Medium Medium2nd level sub-
categories3
Development & Content
Matt & Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
You can also use Project Management systems like Jira to automatize at least a part of this framework
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Check out this #KoozaiTV video about establishing it
bit.ly/actionableseo
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about monitoring the overall process to coordinate & influence it during the
execution
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
TIME TRAVEL
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
PRECOGNITION
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Learn to manage client expectations of the process & forecast reasonable results
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Calculate your expected SEO results taking into consideration targeted queries, current rankings,
seasonality & potential
seomonitor.com
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as different visibility scenarios over time & probability based on each query group competition
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Allowing you to make a case towards SEO investments without committing and giving non-realistic expectations
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
But ultimately speaking business owners language on expected growth, revenues & ROI
bit.ly/seoroicalculator
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Updating & refining it as time passes by based on the already achieved results, user behavior & process
execution pace
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about understanding the type of results you can reasonably expect and
communicate it effectively to win clients
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
SHAPE-SHIFTING FLEXBILITY
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
SELF-HEALING ABILITIES
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Follow an agile, iterative process to quickly minimize errors & capitalize opportunities
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Set recurring, ideally real time monitoring of every SEO area & outcome: From the server & robots.txt
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To programmed crawls every week to spot crawling & indexation issues
OnPage.org & Botify
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Alerts of content changes of your site & competition
Versionista, OnWebChange & Netwatcher
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Daily new & loss links to your site
CognitiveSEO
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Your competitors links too
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
As well as mentions with certain requirements
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Besides visibility, traffic& conversion per queries, pages & devices
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
And overall standing vs. the competition
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
That will serve to spot issues & opportunities quickly
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
To reassign priorities & resources on the next sprints
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color facets
High LowListings & product
pages1 Development Maria 1/9/2016
Add more content to listings w/ less than 5 products by featuring related
ones
Medium Medium2nd level sub-
categories3
Development & Content
Matt & Maria
3/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
It’s about making your efforts flexible to react in a way the competition is not
prepared to do
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Can you feel it now?
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
BOOM
#seosuperhero at #SMXLmilan by @aleyda from @orainti
STRENGTH
VISION
INVENTIVENESS
WEALTHTELEPATHY
OMNIPRESENCE
TIME TRAVEL PRECOGNITION
SHAPE-SHIFTING
SELF-HEALING
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
An #SEOsuperhero
#seosuperhero at #SMXLmilan by @aleyda from @orainti
BECOMING AN SEO SUPERHEROTips to evolve 10 SEO powers to achieve heroic results
#seosuperhero at #SMXLmilan by @aleyda from @orainti#seosuperhero at #SMXLmilan by @aleyda from @orainti
Not it’s your time to achieve heroic results!
#seosuperhero at #SMXLmilan by @aleyda from @orainti
#ecommerceseo at #maxnordic by @aleyda from @orainti
GRAZIE! QUESTIONS?
#seosuperhero at #SMXLmilan by @aleyda from @orainti