beginner facebook jaffrey chamber of commerce nov 2015
TRANSCRIPT
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HalvorsonNewMedia.com 1
Beginner Facebookhttps://www.youtube.com/watch?v=YV-3ZgLRnAc
Presented by Christine HalvorsonHalvorson New Media
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HalvorsonNewMedia.com 2
What you’ll learn tonight
A little bit of social media theory & stats
Reasons You Must Use Facebook
Building a Business PageBuilding a fan baseSome Best practices
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Disclaimer
Whatever I say today will be outdated by the time you go out
the door. (continuing ed is key in this business)
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In the old days…(in 2003)
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HalvorsonNewMedia.com 6
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May 2, 2005
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HalvorsonNewMedia.com 8
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Quick survey: Facebook
HalvorsonNewMedia.com 10
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Watch:
https://www.youtube.com/watch?v=YV-3ZgLRnAc
HalvorsonNewMedia.com 12
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HalvorsonNewMedia.com 15No, not cat videos
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It’s not about technology…
What IS it about?
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HalvorsonNewMedia.com 17
In business, as in life,
you can’t build relationships until people
know you
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Ruh-roh!
E-mailTwitter
YouTube
Blogging
LinkedInRuh-roh
Press releases
Brochures
Direct mail
Posters
Paid ads
Networking
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The job of every piece of communication is to
introduce your business to people who do not
know it & to reinforce positive impressions
among those who do.
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Jan 2015
http://www.pewinternet.org/2012/09/15/senior-citizens-and-digital-technology/
Age 18 to 29 Age 30 to 49 Age 50 to 64 Age 65+0
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45
68
90
113Percent who use Facebook by Age
Just re-cently passed the 50 percent mark
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We like what our friends like
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We like what our friends like
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68% of people will buy a product because of a
Facebook referral http://dld.bz/amrP
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HalvorsonNewMedia.com 28
Your goal?
Get people to LIKE your Page.
This is the equivalent of
SUBSCRIBING to your newsletter, etc.
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What is a “like” worth?
$174 inreturned
business to your company
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Starting your Facebook Business Page
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HalvorsonNewMedia.com 33
Before you begin
Have a strategy (handout which I will email to you)
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On with the show!
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People have PROFILES
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PROFILE
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This is YOUR newsfeedEveryone’s is different depending on their friends & the businesses they’ve “liked”
To infinity…and beyond
NEWSFEED
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STATUS UPDATE
POST
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Face-book ads we’ll talk about next week
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Your goal as a business OR org
Business
Business
Friend
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Personal Profiles are different than
Business Pages
PAGE
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We “like” a business & “friend” a person
But to be a business, you must be a person first
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Mixing Personal & Business
Key Concern
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Business PAGE
Facebook help: http://www.facebook.com/help/?faq=104002523024878#How-can-I-create-a-Page?
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HalvorsonNewMedia.com 49Most should choose this option
Step 1: Choose Type of Busi-ness
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HalvorsonNewMedia.com 50Step 2: Choose a sub-catagory
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3. Upload a business logo or a photo of you
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4. Add a short description of your business or use your tagline
5. Add your website or other…
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6. Fill in “About”
7. Name your page (a unique Facebook web address)
You get 1 chance to change this
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As creator of Page, you get a chance to invite your PERSONAL friends to come LIKE (follow, fan, subscribe to…) the Page…
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Everyone has opportunity to invite friends to any Page
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Using the Timeline design (layout) strategically
TIMELINE
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Profile Cover
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Use the landscape wisely
Cover photo is 70 percent of the “real estate” – the visible area –
on that page
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MMMore about photo and editing tricks in
ADVANCED FACEBOOK
Dec. 2
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Job #1: Building a fan base[Number of “Likers”]
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Tactics for gaining Fans
Your goal: Get readers to “LIKE,” COMMENT ON, OR
SHARE YOUR POSTS…>
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This is called “Engagement”
And Facebook
s engagement
ALGORITHM
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How to ask your friends
Visit your Business Page as Yourself(if you have Facebook friends)
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But even more important….
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Post good content regularly
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LKarno.com 67
Fans require care & attention
So, what is GOOD content?
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EducateEntertainEngageEnrich+, with luck…
Go viral
Go viral….(shared, commented, liked)
Good content should…
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Take every opportunity to engage
Respond when others do
Answer their questions Acknowledge their
contribution Strive for two-way
communications
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LKarno.com 70
Here’s the key to successful posts…
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Don’t be boring
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Types of posts…
Text onlyText with a link to something elseText with a photoText with a link and a photoText with a video
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How to add photos?
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Calls up photos from your hard drive
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VIDEOS WORK THE SAME WAY, buttakes longer
Two ways to do it…find them on your hard drive
orload a LINK from your YouTube
Channel.
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Uploaded video? Shot video?
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When to post? How often?
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Rule of Thumb
The less people want to be at work, the more
likely they are to cruise social media sites and
see your content
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Post in late afternoonAvoid weekends (unless you’re a
weekend-dependent business like a ski area)
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As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
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My advice
Strive for once per dayMinus weekends
However…
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See howYOUR SPECIFIC AUDIENCE BEHAVES
(a skill you can learn in Part II)
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And now, 2 assignments…
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Do everything in your power to get more than 30
LIKERS on your Page
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Find my Page and LIKE IT!
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