behaviour change - message pre-testing
TRANSCRIPT
Nicol Cave – [email protected]
• Assess comprehension and readability.• Assess recall of the messages.• Determine whether the personal benefits are strong enough to
promote behaviour change.• Look for sensitive or controversial elements.• Avoid unintended messages!
WHY PRE-TEST?
Nicol Cave – [email protected]
Culturally appropriate?
Acceptable? Image
relevant to target audience?
Nicol Cave – [email protected]
Nicol Cave – [email protected]
PRE-TESTING PROCESS
1. Expert Review– Medical expert - accuracy (doctor/nurse)– SHC/BCC expert – good practice & effectiveness – Production/design expert – quality
2. Stakeholder Review– Check contextually appropriate/ relevant/ acceptable– NGOs, Ministry of Health, Peer Educators
3. Target Audience Review– Focus group discussions (FGD)– Paired discussions– surveys
Nicol Cave – [email protected]
PRE-TESTING COMMUNICATION PRODUCTS
• Understand the main message & benefits?• Interesting/Appealing/Attractive?• Acceptable/not offensive?• Relevant? Reflect your reality?• Motivational? Make you want to act?• Message Recall (at end of discussion)
Nicol Cave – [email protected]
PRE-TESTING COMMUNICATION ACTIVITIES
1. Does the game achieve its LEARNING OBJECTIVE?
2. Is it PARTICIPATORY?
3. Is it FUN, INTERESTING, ENJOYABLE?– Too easy; too boring; too difficult?
4. Are the instructions easy to understand?
5. Is there recall of the key messages? (at end of discussion or game)
Nicol Cave – [email protected]
Are your materials and activities …
• Understandable? • Believable? • Personally relevant? • Culturally relevant? • Attention-getting? • Memorable? • Do-able?
Nicol Cave – [email protected]
TOP TIPS #1• Be prepared. Practice the questions.
• Be familiar with questions, so its more like a conversation.
“Fail to prepare and prepare to fail”
• Explain the purpose of the FGD & the process (what you will discuss).
• Get participants consent to be part of the research.
Nicol Cave – [email protected]
TIP #2
• Be patient. Relax. They will talk eventually.
• 2 ears & one mouth!!!
• Participation. Ensure all participate.– “Any other ideas?”; “anyone else want to add”– Do you all agree?
• Not a teaching/educating opportunity.
Nicol Cave – [email protected]
TOP #3• NOTE-TAKING
– Details, details, details…..– Use participants numbers – VERY IMPORTANT
• TEAM WORK – Signals between facilitator & note takers: e.g.
• DE-BRIEF & SUMMARY CONCLUSIONS
Nicol Cave – [email protected]
FACILITATOR ROLE• People feel comfortable.
• No right or wrong answers
• Stimulate discussion.
• Make sure everyone has a chance to talk.
Nicol Cave – [email protected]
NOTE TAKER ROLE• Take DETAILED NOTES
• Keep TIME!!
• Note down points of disagreement.
Nicol Cave – [email protected]
EXPERT REVIEW QUESTIONS
a) Key questions for content experts• Is this product accurate? - Is there any new information that contradicts• Is this product motivational?• Can you suggest a better way to present this information?• If you were developing this material for the target audience, what changes would
you make in the words? In the illustrations?
b) Key questions for production experts• Will these colors show up on the poster/pamphlet?• Is this print large enough to attract people?• Is there enough white space on this page?• Is the border of the page large enough?