behind digital lines
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www.facebook.com/elevenlifeTRANSCRIPT
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WWW.BEHINDIGITALINES.COM SOCIAL MEDIA & YOU
A COUPLE OF GOOD PRESENTS
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WWW.BEHINDIGITALINES.COM
A COUPLE OF GOOD PRESENTS
What is Social Media?
Social Media is an online platform that facilitates users to meet and talk in the online world.
• Exchange of Ideas & Collaborations.• Trendsetting
• All the time, everytime, on-the-go.• Evolution of how we communicate
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A COUPLE OF GOOD PRESENTS
Social Media
Exchange of Ideas
Interactive
Instant Execution
High ROI
Targeted
VIRAL
Quick Response
Global Impact
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A COUPLE OF GOOD PRESENTS
Online Ecosystem
INTERNET
STRATEGYDESIGN
SOCIALMEDIA WEBSITE
CAMPAIGN &ACTIVATIONS
WEBMARKETING
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Social Media Network
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The Social Network:
There are four popular channels of Social Media in the world an in Pakistan.
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• Largest Social Network in Pakistan• 3.2 million users• Game/Apps
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• Fastest growing Social Network in the world 7200%• Quickest method of information disbursal• Great platform for public dialogue/education
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• Most watched site• 700,000 visitors from Pakistan• Free airtime• No need to change channel
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• Corporate blog• Community• New campaigns• CSR & Environmental aspects
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PAKISTANI BRANDS ON SOCIAL MEDIAEateries:• Okra• OPTP• Butler's Chocolate• Gunsmoke• Ole• KFC• McDonalds• Nando's
FMCG:• Unilever• Procter & Gamble• RB Pakistan• Colgate Palmolive• Kraft Foods• Engro Foods
Retail Shops:• Bata• Habitt• Zubaidas Homestore• Sanaulla Big Store• Chen One
Groceries:• Meat One• K&N Chicken
Products• Pantene• Lux Style Awards• Safe guard Pakistan• SunSilk Pakistan• Olper's• Tarrang• Omore• Nestle Pure Life• Vaseline Pakistan
Beverages:• Pepsi World• Coke Studio• Red Bull• Sting• Pakola• Lipton• Tapal
Telephony:• Telenor• Ufone• Mobilink• Zong
Superstores• Naheed's Supermarket• HKB Lahore
Banks• MCB Phone Banking• SCB Online Banking• Meezan Bank• Habib Bank• Dubai Islamic Bank• Dawood Islamic
Internet SP• World Call• PTCL EVO• Wateen• Qubee• Mobilink Infinity• Wi-Tribe
Media• Geo• AAJ• Dawn• Express• Duniya• Samaa• TVOne• ARY TV
Personalities:• Pervez Musharraf• Imran Khan
NGOs:• TCF• Zindagi Trust• Al-Khidmat
Educational Institution:• KSBL• LUMS• IBA• CBM• Aga Khan University• Fatima Jinnah• Women University• SZABIST• IQRA UNIVERSITY
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ROI ANALSIS & REPORTING• Complete analysis report• Breakdown of Traffic
Weekly Reports will be provided to client:• Stay upto date with the progress made during the plan
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Social Media Crisis Management• We actively monitor all social media feeds for all mentions for brands.
• We also recommend using Social Media to address these issues.
• Somebody who complains today, can be your best customer tomorrow if the situation is handled accordingly.
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Traditional vs Digital
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Traditional Advertising
Print:• Expensive• Up to PKR 6,00,000 for a front page ad• 14% of people trust press ads
Mass Messages• The average consumer is bombarded with 1500 to 3000 messages a day• Targeting isn't exact• More Carpet bombing rather than precise hits
ROI• No Exact cost breakdown• No Indications of how many people read ad in papers• No Indications of how many ads were watched on TV• No Indications of how many times ad was heard on radio
Television• Users can switch the channel• No Track of airtime or total number of views• Expensive (to make and to run)
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New Media Advertising
Consumers• We know the audience.• 25 million internet users in Pakistan• 3.2 million facebook users that can be targeted
Realtime Feedbacks• Whether it's a campaign, or a website, interaction with users is realtime.• You can gauge responses, polls insight.
Detailed ROI• Data on clicks, views and uploads.• Detailed demographic data.
Trust• 78% of consumers trust other consumer online people believe people and social media is what connects them
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Security in New Media
Providing you with peace of mind
Security• We provide our clients with platforms that provide maximum security
Performance• Continuous process of testing and QA to assure the health of the digital ecosystem
Reliability• On call specialists available to handle any situation that may arise.
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WEB 2.0
Web Standards
• Website Evaluation• Website Content Optimization• Website Components Optimization• Guidlines and technical report
Browser Support
• Firefox 2, 3 and above• IE 7 and above• Opera 9 and above• Safari• Chrome
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A COUPLE OF GOOD PRESENTS
Social Media Services
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Social Media Services
Developing ApplicationsWe develop unique andcutom applications forbrands to interact with theirfan/customers.
These applications are sociallydriven and have a high viralfactor attached to them.
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Social Media Services
Social Media ManagementThis includes all level of interactions withfans and brand voice development for ourclients. These also include status updatesand interactions required by thebrand/company.
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Social Media Services
Tracking & Data CollectionGiving you the numbers, quantifying yourparameters and KPIs. Also, giving youaccess to relevant data from yourcustomers.
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Social Media Services
Crisis ManagementControlling rumors, coutering claims andaddressing issues. We use our digital PRexpertise to help you resolve unwantedpublicity.
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Success Stories...
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Success Stories
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Success Stories
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Success Stories
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Contact
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Contact
w: www.behindigitalines.come: [email protected]: F2, FL 19 Block 5 Clifton Karachi-Pakistan.p: +92331-2489451
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